Practical Marketing Strategies for Small Businesses

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PRACTICAL MARKETING STRATEGIES FOR SMALL
BUSINESSES
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MARKETING PLAN
Having a marketing plan or strategy is for all
businesses, big or small.
Planning your marketing strategy helps you put
emphasis on your businesss competitive edge,
reach your target audience, and boost your
customer base.
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MARKETING PLANNING
Marketing planning helps in

• Allocating budget resources
• Motivating staff
• Managing performance of your marketing efforts

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MARKETING STRATEGIES
Here are a few practical marketing strategies for
small businesses

• Social Media

• Traditional Marketing

• Content Marketing

• PR Marketing

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SOCIAL MEDIA
Organize contests
Give promotional items on social media
Coupons? Discounts? Vouchers? Giving away
promotional items is always a great idea to
engage your customers interest. You can also get
good word of mouth marketing through social
shares, likes, and tweets.
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SOCIAL MEDIA
Listen to learn
Track your target audience in social media and
connect with them. Hear out their concerns,
questions, and issues -- this is a practical way
to do an honest market research.
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SOCIAL MEDIA
Educate your audience
Post interesting content about your niche to
educate your audience. General rule of thumb,
though Dont make it too promotional and avoid
making your posts all about you.
Remember It should always be about the audience,
and how they will benefit from your business.
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TRADITIONAL MARKETING
Online Map Listings
Online map listings are important for businesses
with brick-and-mortar locations.
Remember Always check NAP consistency (Name,
Address, Phone Number) of your business online
for optimised local listings.
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TRADITIONAL MARKETING
Promote Customer Loyalty
Instill customer loyalty and retention by
providing your customers with small/surprise
gifts. Remember that establishing a strong
customer database goes a long way when it comes
to marketing.
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CONTENT MARKETING
Online Reviews
Encourage your customers to drop you online
reviews wherever they can on social media, your
website, or your local profile or directory pages.
Online reviews are critical component in
establishing your businesss reputation and
converting new customers.
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CONTENT MARKETING
Create content in different forms
Creating engaging and relevant content is
important to gain your target markets interest.
Its also recommended to create content in
various forms to give your target audience
different ways to consume your content (e.g.
infographics, PDF, videos, etc.)
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PR MARKETING
Tell a personal story
Create a personal story that will resonate with
your audience. The more authentic and relevant to
your audience, the higher the success of getting
their interest.
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PR MARKETING
Blog, and blog some more
PR is all about getting your business upfront.
Keep your own blog updated with relevant and
engaging content about your business or niche.
Connect with local and influential bloggers
through guest blogging and outreach to promote
your business.
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Tracking Your Marketing Efforts
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MARKETING CAMPAIGN TRACKING
Marketing campaign tracking allows you to

• Measure your marketing success
• Improve your marketing efforts
• Enhance your budget allocation and spending
• Identify and focus on efforts that are working
• Better customise campaign to your audience

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Some Ways to Track Your Marketing Campaign
Assign unique coupon codes
Know where your customers and buyers are coming
from by assigning different coupon codes to your
various marketing campaigns online.
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Some Ways to Track Your Marketing Campaign
Make the most of Analytics
Google Analytics helps you

• Track how many people land on your page
• Set up and monitor marketing goals
• Know where your visitors are coming from
• Measure the time spent on your site
• and so on

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Some Ways to Track Your Marketing Campaign
Use a dedicated phone number
You could assign different phone numbers for your
online and offline marketing campaigns.
If a particular campaign generates very few
calls, its time to focus on those platforms that
actually generate results.
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Some Ways to Track Your Marketing Campaign
Call Event Analytics
Allows you to integrate your phone with Google
Analytics to record important details in the call
such as origin of caller, call tracking id,
duration, and volume of calls.
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Some Ways to Track Your Marketing Campaign
Why
How to get a 1300 number
Having a 1300 number for your business allows you
to track the performance of one or more
advertisements. Use separate phone numbers in
each advertising medium, track the number of
incoming calls and use this information to make
an informed decision about where to spend in
marketing.
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Know more tips on how to grow your small business
and maximise your marketing efforts via
http//www.easyinbound.com.au/