STR 581 Week 6 Capstone 3

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STR 581 Week 6 Capstone 3

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Title: STR 581 Week 6 Capstone 3

1
STR 581 Week 6 Capstone 3

By www.StudentWhiz.com

1. A company that attempts to lead its industry
in price and convenience by pursuing a focus on
lean and efficient operations is pursuing what
strategy?
Operational excellence
Low-cost leadership
Customer intimacy
Product leadership
2. One of the ways to change the course of a
brand is to modify the product. Under product
modification, ________ adds size, weight,
materials, supplements, and accessories that
expand the products performance, versatility,
safety, or convenience.
technological improvement
feature improvement

3. Marketers need to identify the hierarchy of
attributes that guide consumer decision making in
order to understand different competitive forces
and how these various sets get formed. This
process of identifying the hierarchy is called
________.
market estimation
brand association
market partitioning
market valuation
4. This is designed to check systematically and
continuously whether the premises on which the
strategy is based are still valid
Special alert control
Strategic surveillance
Implementation control
Premise control
5. A firm must know where to position its product
based on price and
promotional efforts
quality
communication
region

6. When performing this analysis, it is good for
strategic planners to consider similarities
between the benefits the customers derive from
the products and services that other firms
offer.
Competitive analysis
Business analysis
Customer analysis
Company analysis
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STR 581 Week 6 Capstone 3
7. What is the perceived monetary value of the
bundle of economic, functional, and psychological
benefits customers expect from a given market
offering because of the product, service, people,
and image?
Ultimate service benefit
Complete marketing benefit
Total customer benefit
Total management benefit
8. A valuable result of task environment analysis
with respect to geographic, demographic,
psychographic and buyer-behavior factors is
called
competitor profile
financial position
vendor profile
customer profile

9. The ability to meet humanitys needs without
harming future generations is now a top priority
in most corporate agenda
ethics
sustainability
rules
righteousness
10. Large-scale, future-oriented plans for
interacting with the competitive environment to
achieve the company objective refers to its
strategy
dynamic policies
competitive analysis
goals
To download the complete paper click STR 581 Week
4 Capstone 2
11. With ________ as a target market strategy,
the firm concentrates on serving many needs of a
particular customer group.
single-segment concentration
product specialization
market specialization
selective specialization

12. Company X's principal strength is its inbound
and outbound logistics system its relative
weakness, however, is after-sales service. Its
competitor, Company Y, however is often plagued
with lagging shipments and an inflexible
distribution setup. Company Y remains successful
because it maintains a fully staffed service
department and, as a result, the company is known
for its dependable service. This type of analysis
allows them to identify ways to build on relative
strengths and avoid dependence on capabilities at
which the other firm excels.
Disaggregating
Benchmarking
Past performance comparison
Industry comparison
13. The strategic factor that involves the
beliefs, values, attitudes, opinions, and
lifestyles of persons in the firms external
environment, as developed from cultural,
ecological, demographic, religious, educational,
and ethnic conditioning.
Political factor
Stakeholder factor
Economic factor
Social factor
Want to download the Complete Assignment..??
Click STR 581 Week 4 Capstone 2

14. Leaders galvanize commitment to embrace
change through clarifying strategic intent,
building an organization, and
shaping organizational culture
developing a vision
developing a mission
planning strategy
15. How do functional tactics compare to business
strategies?
Functional tactics are more focused on the
general direction of the firm than business
strategies.
Functional tactics are more focused on a
commitment to corporate strategy than business
strategies.
Functional tactics are more specific than
business strategies.
Functional tactics are more long-term than
business strategies.
16. Under which of the following conditions is
the frequency the most important factor in media
selection?
When introducing flanker brands
When going into undefined target markets
When launching infrequently purchased brands
When there is high consumer resistance to the
product

17. New-to-the-world products are ________.
new product enhancements that supplement
established products
low-cost products designed to obtain an edge in
highly competitive markets
new products that create an entirely new market
existing products that are targeted to new
geographical markets
Click here to download STR 581 Week 6 Capstone 3
18. BMWs "The ultimate driving machine,"
American Express' "Don't leave home without it,"
New York Times' "All the news that's fit to
print," and ATT's "Reach out and touch someone"
are all examples of ________.
brand mission
brand vision
brand slogan
brand personality
19. Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company?
Economic
Political
Cultural
Technological

20. Prestige LLC, a small company that
manufactures specialty cereals and energy bars,
wants to launch a "green marketing" program in
response to heightened consumer awareness about
environmental issues. What should the company do
to maximize the program's chances of being
successful?
Explain the rules and regulations laid out by
governmental agencies to protect the
environment.
Focus on the efforts and costs incurred by the
company to bring these "green" products to
consumers.
Emphasize benefits to the consumer rather than
environmental benefits.
Demonstrate that the products will benefit both
customers and the society in the long-term.
21. When diversification involves additions of a
business related to the firm in terms of
technology, markets or products, it involves
vertical diversification
concentric diversification
horizontal integration
concentrated growth
Want to download the Capstone..?? Click STR 581
Week 6 Capstone 3

22. These social responsibilities are those that
are voluntarily assumed by a business or
organization. They include public relations
activities, good citizenship, and full corporate
social responsibility.
Economic responsibility
Legal responsibility
Employee responsibility
Discretionary responsibility
23. Which control should periodically reassess
its approach to the marketplace with a good
marketing audit?
Strategic control
Marketing control
Ethical control
Performance control
24. What type of strategy consists of
geographical pricing, price discounts and
allowances, promotional pricing, and
differentiated pricing?
Regular prices
Fixed pricing
Price adaptation
Altered pricing

25. A set of ideas on organizational control
based on the belief that the separation of the
ownership from management creates the potential
for the wishes of owners to be ignored refers to
agency theory
the moral hazard problem
Adams theory
ethical responsibilities
Want to download the Paper..?? Click STR 581 Week
6 Capstone 3
26. Firms using this generic strategy attempt to
build customer loyalty by stressing a specific
product attribute above other product qualities.
Cost leadership
Concentrated growth
Focus
Differentiation
27. A company can learn a great deal by analyzing
the degrees of brand loyalty. For example,
________ can show the firm which brands are most
competitive with its own.
switchers
hard-core loyals
shifting loyals
split loyals

28. This is an important structural decision and
resultant separate activities need to be
coordinated and integrated back together as a
whole so the business functions effectively.
Broadening
Differentiation
Diversification
Preferencing
Want to see the complete Capstone..?? Click STR
581 All Capstones (Week 2 Capstone 1, Week 4
Capstone 2, and Week 6 Capstone 3)
29. This is a historically popular technique
through which managers create a quick overview of
a company's strategic situationit is based on
achieving a sound fit between internal resources
and the external situation.
Internal analysis
Value chain analysis
External analysis
SWOT analysis
30. The marketing manager needs to know the cost
of the research project before approving it.
During which stage of the marketing research
process would such a consideration most likely
take place?
Step 4 analyzing the information
Step 5 drafting the report
Step 1 defining the problem
Step 2 developing the research plan

About Author
This article covers the topic for the University
Of Phoenix STR 581 Week 6 Capstone 3. The author
is working in the field of education from last 5
years. This article covers the basic of STR 581
Week 6 Capstone 3 from UOP. Other topics in the
class are as follows
STR 581 Week 2 Capstone 1
STR 581 Week 4 Capstone 2
STR 581 Week 6 Capstone 3
STR 581 All Capstones (Week 2 Capstone 1, Week 4
Capstone 2, and Week 6 Capstone 3)
For further information on the above topics you
can always visit the website www.StudentWhiz.com