Marketing Agency Roles & Responsibilities

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Marketing Agency Roles Responsibilities
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Strategy Development

• Advertising agencies are responsible for
  developing communications and branding strategies
  for their clients. Members of the ad agency
  account or client services department lead
  strategy development efforts. They incorporate
  their expertise to find strategic tactics and
  "ways in" to establish a brand platform their
  clients can own. This is often referred to as a
  unique selling proposition (USP).

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Insights and Planning

• Clients rely on advertising agencies to provide
  insights about consumers and users of products
  and services. Insights and planning departments
  are relatively new to the industry and are
  extensions of marketing research activities.
  Insights experts are responsible for tracking and
  monitoring consumer trends, attitudes and
  opinions, as well as how these factors impact a
  client's business.

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Creative Development

• The creative works developed by advertising
  agency are the most publicly visible
  demonstration of advertising agency's roles and
  responsibilities. Clients of major national and
  global advertising agencies spend hundreds of
  millions of dollars each year on the ideas and
  works created by ad agency creative directors,
  copywriters and art directors.

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Source

• http//www.ehow.co.uk/list_6802368_advertising-age
  ncy-roles-responsibilities.html

Images
http//www.flyersdirect.com.au