2014 Australia Research Broadband, Digital Media Industry

1
Research On Broadband, Digital Media Market,
Australia 2014
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• Published Sep 2014
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2
Research On Broadband, Digital Media Market,
Australia 2014

• Statistical overview of the Australian Broadband
  and Digital Industry
• Broadband growth has been subdued since 2011,
  largely due to competitive pressure on pricing
  among operators, as well as the continuing
  economic uncertainty among some sectors of
  society which has reduced discretionary spend.
  This is expected to continue throughout 2014 and
  2015, with revenue growth limited to about
  1-1.5 annually. Most fixed-line and mobile
  voice services are now at levels where consumers
  would not tolerate price increases, so
  opportunities to drive increases in consumer and
  business expenditure in the short term are
  limited to mobile broadband services based on
  4G/long-term evolution (LTE) technologies, fibre,
  and cloud data-housing. Australias NBN had a
  long gestation and, since being implemented in
  2012, it has undergone significant changes in its
  business plan and architecture. These changes
  were wrought by the change of government
  following the election in September 2013. The
  December 2013 strategic review of the NBN and the
  company responsible for building the network,
  established a new framework. Instead of 93 of
  the population being covered by FttP, the new
  architecture has called for a hybrid network
  incorporating FttP and FttN, utilising existing
  DSL and HFC plant.

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3
Research On Broadband, Digital Media Market,
Australia 2014

• Synopsis
• The digital economy affects everybody, including
  existing players such as telcos, banks, media
  wholesalers, services and retail. It began to
  take hold a decade or so ago, and some
  organizations were fast to react to it, while
  others were slow. The naysayers saw the impact of
  the internet on their business as a fad that
  would soon fade away others, such as Google,
  Amazon, Facebook and Yahoo, saw it as the new
  business model. Time has shown that the digital
  economy is here to stay and those who fail to
  participate will become the road-kill on this
  superhighway. The same is true with digital
  media. The traditional IPTV model is making
  something of a comeback, with new services
  launched over higher-speed broadband networks and
  the introduction of competitively priced
  triple-play models. However, present digital
  rights constraints are making it impossible for
  the service to take a larger share of the
  entertainment content market. By far the largest
  growth in video entertainment comes from
  user-generated content services such as YouTube,
  Facebook and a whole new range of services of
  short, and even super-short, videos. Catch-up TV
  could be the second largest category.
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Research On Broadband, Digital Media Market,
Australia 2014

• Table of Content
• Chapter One Broadband
• Chapter Two National Broadband Network
• Chapter Three The Digital Economy
• Chapter Four Digital Media
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Research On Broadband, Digital Media Market,
Australia 2014

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