Table of Contents

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(No Transcript)
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Table of Contents
Page 3 Top 25 Formats Share 4 Top 25 Formats
Time Spent Listening 5 80s 7 Adult
Contemporary 9 Adult Alternative Rock 11 Adult
Standards 13 Alternative/Modern Rock 15 All
News 17 All Talk (AM) 19 All Talk
(FM) 21 AOR 23 Big Band 25 Black 27 CHR
(Contemporary Hit Radio) 29 Christian
AC 31 Classical 33 Classic Hits 35 Classic
Rock 37 Country (FM) 39 Country (AM)
Page 41 Easy Listening 43 Full Service 45 Gospel 4
7 Hot AC 49 Modern AC 51 NAC/Smooth
Jazz 53 News/Talk 55 Oldies 57 Religion 59 Rhythmi
c A/C 61 Rhythmic CHR 63 Rhythmic Oldies 65 Soft
A/C 67 Soft Rock 69 Sports 71 Urban Adult
Contemporary 73 Urban Contemporary 75 Urban
Inspirational 77 Hispanic (FM) 79 Hispanic (AM)
3
Average Format Shares
Top 25 FormatsRanked on Average Market Share
Average Market Format Shares Where Available by
Market Arbitron MSA Persons 12 Total Week Fall
2006
Back to Table of Contents
4
Average Time Spent Listening by Format
Top 25 FormatsRanked on Time Spent Listening
Arbitron MSA Persons 18 Total HoursMinutes per
Week Fall 2006
Back to Table of Contents
5
Format 80s
Average Market Format Shares
The pure 80s format has seen significant
declines over the past couple of years. Audience
estimates should be used with caution due to
small sample size.
Adult 25-54 Recycling
Weekly Time Spent Listening (HrsMin)
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
6
Format 80s
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
7
Format Adult Contemporary
Average Market Format Shares
Adult Contemporary has shown great resilience
over the past several years with consistently
strong shares.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
8
Format Adult Contemporary
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
9
Format Adult Alternative Rock (AAR)
Average Market Format Shares
Adult Alternative Rock remains stable with last
years audience shares, making it one of the more
consistent of the Rock formats.
Adult 25-54 Recycling
Weekly Time Spent Listening (HrsMin)
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
10
Format Adult Alternative Rock (AAR)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
11
Format Adult Standards(formerly classified as
MOR)
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
12
Format Adult Standards(formerly classified as
MOR)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
13
Format Alternative/ Modern Rock
Average Market Format Shares
Alternative/Modern Rock declines a bit this Fall
after a couple of years of stability. Current
shares are at the lowest level in over a decade.
A loss of TSL in the extreme younger and older
cells have contributed to this decline. TSL
among core Men 25-34 remains stable with last
year.
Weekly Time Spent Listening (HrsMin)
Adult 18-34 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
14
Format Alternative/ Modern Rock
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
15
Format All News
Average Market Format Shares
The All News format remains consistent with the
past couple of years. As we move towards the
2008 Presidential election season, we may see
increases the the format next year.
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
16
Format All News
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
17
Format All Talk (AM)
Average Market Format Shares
AM Talk declines for the second consecutive
survey. However, current shares are not any
lower than they have been in the past.
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
18
Format All Talk (AM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
19
Format All Talk (FM)
Average Market Format Shares
The Fall 2005 survey was the last full survey
that included Howard Stern listening. The
declines seen this Fall are likely a reflection
of his departure on many stations within the
format.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
20
Format All Talk (FM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
21
Format AOR
Average Market Format Shares
The AOR format continues its struggles as TSL
among the core male 25-44 audience is at a 5 year
low.
Weekly Time Spent Listening (HrsMin)
Adult 18-49 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
22
Format AOR
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
23
Format Big Band
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
24
Format Big Band
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
25
Format Black
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
26
Format Black
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
27
Format CHRContemporary Hit Radio
Average Market Format Shares
CHR declines again this Fall, with shares
currently at the lowest level in fifteen years.
Weekly Time Spent Listening (HrsMin)
Adult 18-34 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
28
Format CHRContemporary Hit Radio
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
29
Format Christian AC
Average Market Format Shares
Christian AC declines a bit this Fall, but
current shares are not any lower than they have
been in the past.
Adult 25-54 Recycling
Weekly Time Spent Listening (HrsMin)
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
30
Format Christian AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
31
Format Classical
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
32
Format Classical
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
33
Format Classic HitsFormat Classified as 70s
Oldies Prior to Fall 01
Average Market Format Shares
Classic Hits shares decline from what may have
been a too high Fall 2005. Current listening
remains consistent with previous years.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data for Classic Hits is
available.
Back to Table of Contents
34
Format Classic HitsFormat Classified as 70s
Oldies Prior to Fall 01
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data for Classic Hits is
available.
Back to Table of Contents
35
Format Classic Rock
Average Market Format Shares
Classic Rock declines a bit from last year, but
overall the format looks strong ranking among
the top 10 formats in the country.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
36
Format Classic Rock
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
37
Format Country (FM)
Average Market Format Shares Total (AM/FM)
The Country format continues to grow slowly ,
but consistently. Currently, shares are at their
highest level since 1999, and have grown 10 over
the past five years.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
38
Format Country (FM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
39
Format Country (AM)
Average Market Format Shares Total (AM/FM)
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
40
Format Country (AM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
41
Format Easy Listening
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
42
Format Easy Listening
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
43
Format Full Service
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
44
Format Full Service
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
45
Format Gospel
Average Market Format Shares
The Gospel format sees a considerable decline
this Fall which can be traced to lower than
normal TSL among Men 35-54. Female listening
remains strong.
Adult 35-64 Recycling
Weekly Time Spent Listening (HrsMin)
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
46
Format Gospel
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
47
Format Hot AC
Average Market Format Shares
Although down a bit the past couple of years, Hot
AC has been fairly stable overall, and has been
one of the more consistent formats.
Weekly Time Spent Listening (HrsMin)
Adult 18-49 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
48
Format Hot AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
49
Format Modern AC
Average Market Format Shares
Modern AC has been very stable over the past few
years, but continues to put up modest shares
within the Adult Contemporary arena.
Weekly Time Spent Listening (HrsMin)
Adult 18-49 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
50
Format Modern AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
51
Format NACNew Adult Contemporary/Smooth Jazz
Average Market Format Shares
After a couple of down years, NAC remains stable
this Fall, posting consistent year to year
shares. The format has seen some station
attrition recently as the audience grows a bit
older.
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
52
Format NACNew Adult Contemporary/Smooth Jazz
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
53
Format News/Talk
Average Market Format Shares
News/Talk puts up stable shares this Fall and has
remained very consistent over the past few years.
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
54
Format News/Talk
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
55
Format Oldies
Average Market Format Shares
Audience shares have been a bit inconsistent in
recent years. This, combined with the aging of
the format has likely contributed to continued
station attrition over the past three years.
Weekly Time Spent Listening (HrsMin)
Adult 35-64 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
56
Format Oldies
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
57
Format Religion (AM)
Average Market Format Shares Total (AM/FM)
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
58
Format Religion (AM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
59
Format Rhythmic AC
Average Market Format Shares
Rhythmic AC sees a big decline this Fall, posting
the second lowest audience share of the past ten
years.
Weekly Time Spent Listening (HrsMin)
Adult 18-49 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
60
Format Rhythmic AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
61
Format Rhythmic CHR
Average Market Format Shares
After declines in the past two years, Rhythmic
CHR bounces back to one of the highest shares in
the formats history.
Weekly Time Spent Listening (HrsMin)
Adult 18-34 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
62
Format Rhythmic CHR
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
63
Format Rhythmic Oldies
Average Market Format Shares
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
64
Format Rhythmic Oldies
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
65
Format Soft AC
Average Market Format Shares
Soft AC remains relatively stable year to year
but over time, the format has seen some modest
declines over the past five years.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
66
Format Soft AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
67
Format Soft Rock
Average Market Format Shares
After a high in 2004, the Soft Rock format sees a
significant decline this Fall, dropping to the
lowest share in the past six years.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
68
Format Soft Rock
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
69
Format Sports
Average Market Format Shares
In spite of posting a relatively small audience
share, the Sports format continues to be on of
the most consistent formats.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
70
Format Sports
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
71
Format Urban AC
Average Market Format Shares
After an unusual decline last year, the Urban AC
format bounces back significantly, increasing to
the formats highest share. This Falls
increases puts the format comfortably in the top
10 overall.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
72
Format Urban AC
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
73
Format Urban Contemporary
Average Market Format Shares
After seeing stable shares last year, Urban
Contemporary declines a bit this Fall. However,
current shares remain higher than previous
levels. Overall, Urban Contemporary remains the
second most popular English-language format.
Weekly Time Spent Listening (HrsMin)
Adult 18-34 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
74
Format Urban Contemporary
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
75
Format Urban Inspirational
Audience Composition
Average Market Format Shares
While still a relatively new format
classification, Urban Inspirational sees a bit of
a decline this Fall.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Limited historical data is available for this
format.
Back to Table of Contents
76
Format Urban Inspirational
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Limited historical data is available for this
format.
Back to Table of Contents
77
Format Hispanic (FM)
Average Market Format Shares (Total AM/FM)
Average market shares for the Hispanic format
decline a bit this Fall, but current shares
remain consistent with or higher than previous
levels. The Hispanic format continues to rank
second overall among all formats. While the Katz
Media Group profiles a generic Hispanic format,
Spanish-language stations provide a variety of
programming that appeals to many different
demographics, much like their Anglo counterparts.
More detailed information on these various
format niches is available through Univision
Radio Sales a division of the Katz Media Group.
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
78
Format Hispanic (FM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents
79
Format Hispanic (AM)
Average Market Format Shares (Total AM/FM)
Weekly Time Spent Listening (HrsMin)
Adult 25-54 Recycling
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6am-12mid/Persons 12 Shares
based on average market where format exists
Back to Table of Contents
80
Format Hispanic (AM)
Audience Composition
Source KMG National Format Averages Fall 2006
Arbitron Mon-Sun 6a-12mid/Persons 12 AQH
Back to Table of Contents