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???

• ?????????

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• ??????????????????,????????????
• ???? (methodology) ??,???????,????????????,???????
  ?????????? (nomothetic) ,????????????????????
  --????????????????? (idiographic),??????????????
  (???????,????????),?????????????????????????5??

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• ????????????????????????????????????
• ????????????,???? (?????) ??????

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?????

1. ?????
2. ????????????????????
3. ????????????????????????????
4. ??????????,?????????????,??????
5. ?????????????????????????????

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1. ?????????????,????????????
2. ?????????????????,???????
3. ???????????????,??????????????????

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1.1 ?????????

• ???????????????? (empirical method) ????????
  (nonempirical method) ????????????????????
  (experience) ????,????????????? (McBurney, 1994)?
• ?????????????? (methodology) ?????? (research
  method) ?????????????????????????????????????????
  ???????????????????

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1.1.1 ??????

• ??Alavi????????
• Alavi?Carlson???????????????,?????????
  (empirical) ?????? (nonempirical)
  ???????,????????????? (event/process) ????
  (object) 2?,???????????? (conceptual
  orientation)??? (illustrative) ????? (applied
  concepts) ?3?
• ??????????????????? (framework)
  ????,??????????,???????????????????????,??????????
  ????????????????

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• ??Buckley????????
• Buckley??????????,?????? (opinion)???
  (empirical)??????? (analytic) ?4?????,????????????
  ? (individual) ??? (group) ?2????????? (case)???
  (field) ????? (laboratory) ?3?,?????????
  (primary)??? (secondary) ???? (physical) ?3?

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1.1.2 ???????

• ????????????? (induction) ???? (deduction)
  ???????????????????,??????????????????????????????
  ??????????????????? (meta) ?????????,?????????????
  ?????

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• ?????????? ? ?? ? ??????????,?????????,???????,??
  ????????????,???? (Adam Smith) ??????????
  (greedy),???????????
• ?????????? ? ???? ? ???? ? ?????? ?
  ?????????????????????,??????????,???????????
  (????? ? ???)?

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1.2 ????????

• (?)???????
• ??,??????????,??????????,?????????????????????????
  ?,??????????????
• (?)???????????
• ????????????,?????????????????
• (?)??????????
• ???????????????????
• (?)???????
• ?????????????????

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1.2.1 ?????????

• ?????????????,?????????,???????
• ????????4????????????????????????????????????????
  ?????
• ??????????????????????????????????,???????????????

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1.2.2 ?????????

• ????????????,?????????????,???????????????????????
  ????????,????????????

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1.2.3 ???????

• ????????,???????????,????????????,????????????????
  ?????
• ??????????????
• ?????????????
• ?????????

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1.2.4 ????????????????????????
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1.6.1 ??? (???????)

• ??? (epistemology theory of knowledge)?????,????
  ?????,???????????????????????????????????,?????
  ???????
• ??????????????? (????,??????????) ????
• ????????????????????,?????????????????????

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1.6.2 ???????

• ?????????????,??????????? (regularity),??????????
  (generalized) ???? (conceptualized),??????????,???
  ?? (proposition)
• ???????????to know?,?? (discover) ??,????
  (create) ???
• ??????????????????????????????????????????????????
  ???,??????????????????????????

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1.6.3 ?????

• ?? ?????????
• ?? (perception)???????
• ?? (reason)???????
• ?? (intution)?????????????
• ??????????
• ????? (rationalist),??????????,???????????(innate)
  ??,????? (??,????) ??????????(tabula
  Rasa),????????????,??????????

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• ????,????????????4???
• ??????? (mystical approach)??????????
  (?????)?????????
• ??????? (authoritarian approach)??,??????????????
  ???????????????????????????
• ???? (pure rationality)??????????????????????????
  ??

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• ??????????????????????,??????????????????????????
  ????
• (1) ?????,?????
• (2) ???????
• (3) ??????????
• (4) ??????????????????????,???????????

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1.6.4 ????
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1.7 ??

• ?? (science) ???????,??????????????,??????????????
  ??????????,??????????????????????????

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1.7.1 ?????

• ????????????????????????????????????????,????????
  ???????,?????????????????
• (1) ????,??????
• (2) ?????????????

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1.7.2 ??????????

1. ???????????,?????????
2. ????????????
3. ??????????????,?????????????,?????????

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1.7.3 ?????????

• ??????????????????,?????????????,????????????????
  ??????????????
• ??? (???)??????????????????,?????????
• ?????????????????,?????????????????
• (1) ????
• (2) ????
• (3) ??????

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1.7.4 ?????

• ??????? (regularity) ?????????????????,??????????
  ???????????
• ????????????????????
• (1) ??????????????????,????????
• (2) ??????????????
• ?????????????????????????????

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1. ?????? (self-evidence) ?????????????
2. ??????????
3. ????????????????????,?????????????

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1.7.5 ???????

1. ???????????????
2. ????????,???????????????
3. ??????????,??????????????????
4. ???????????,????????

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• ????????????10?
• ???? (research design)?????????? (sampling)
  ???????????????????? (????????????)????????????
• ????????????????
• ???? (?????????),???????????????? (?????) ?????
• ?????????????? (????)?
• ?????????????????????????????

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1. ????????????,???????,?? (??) ???????
2. ??????????????,????????????
3. ?????????????????????
4. ????????? (logic rigor)????/??????????,?????????,
   ?????????
5. ???????????,????????????

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1.7.7 ?????

• ??????????????????????????????,?????
  (value),?????value free,??????????????
• ???????????????????
• ??????????????,????????????????

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Thank You !