Louisvilles NEW COUNTRY COMBO

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Louisvilles NEW COUNTRY COMBO
Country Combo Reaching Affluent
Country Listeners across the Generations
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• COUNTRY AMERICAS MUSIC
• The Country Music Format is the dominant Radio
  format in the U.S.
  
• 20 of all Radio Stations in America are
  Country
  

RADIO USERS IN THE U.S.

• 51.9 of country radio listeners are among the
  heavy users of radio

• Country is the No. 1 format among adults 18-24,
  25-34, and 45-54, and continues to increase
  

RADIO TODAY 2008 EDITION
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Americas Country Music Listener
Household Income Level .3
50K-75K 25.1 75K 25.8

• The amount of country households
• earning 75K increased to 63 in
• just 6 years, making it the fastest
• growth rate of all formats

• The segment of Country audiences that attended or
  graduated from
  
• college increased from 47 to 51, and a higher
  percentage of its
  
• listeners were high school graduates then any
  other format
  

Family Status Married 64 No children 55
Single 21 At least one child 45
Other 15 Two children 27

Employment 35 Hours 56 Less than 35 hours
15
Other 29
RADIO TODAY 2008 EDITION
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Louisville's New Country Combo is project
ed to do BIG things Legends 103.9 is programmed
to reach Adults 35 by featuring all the best
Country legends such as George Jones, Dolly
Parton, Alabama, Hank Williams JR. and many mor
e ! If its legendary, you cant hear it anywhere
else but Legends 103.9! New Country Q 103.1 pla
ys all the hits from the nineties to today with a
target audience of Adults 25 there is country
music for all ages! Here you will find hits
from Rascal Flatts, Carrie Underwood, Kenny
Chesney, and MUCH MUCH more!
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Are your Commercials getting lost in the wagon?
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WQNU SEPTEMBER 10 2008 9 am Hour Belt
erra Resort and Casino Priority Radiology Ci
ncinnati Tourism Dairy Queen LGE Politic
al Anne Northup Meijer Jewish Hospital
Add LOGO Here
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WAMZ SEPTEMBER 10 2008 9 am Hour
WRKA SEPTEMBER 10 2008 9 am Hour Zippi
Arctic Essentials The Forest Discovery Center
Instiglass Louisville Tourism Rasmussen
Chiropractic Kentucky Telco Zantac LGE
Political Anne Northup

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WAMZ
Country Combo Reaching Affluent
Country Listeners across the Generations

• One of the
• strongest signals in the market!
• Largest media marketing campaign in a decade!
• Live On Air Personalities!
• The best New Country music!
• Only 8 Commercials per hour!
• Reaching young upscale country listeners!

• Best music from Country Legends not heard
  anywhere else!
  
• Media marketing campaign to introduce Legends!
• Live Morning Show with Gary Clark!
• Only 10 commercials per hour!
• Reaching Baby Boomers who grew up listening to
  country music!
  

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Country Combo Reaching Affluent
Country Listeners across the Generations
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The People have spoken! Heres what they have to
say about New Country Q 103.1
and Country Legends WRKA103.9
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Gretchen Wilson at Horseshoe Southern Indiana
7/19/2008
New Country Nights, Thursdays at Kingfish in
Jeffersonville, IN
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Louisvilles 103.1 WQNUs Expanded Coverage
On July 18, 2008 WQNU began broadcasting New
Countryon 103.1FM with an upgraded signal. This
new signalgives WQNU the 2nd best signal
coverage in the entire market. Below are both
the old and new coverage areas --
WQNUs New Coverage
Old Coverage (when the station was WRKA)
Country Combo Reaching Affluent
Country Listeners across the Generations