Digital Marketing Training

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Digital Marketing Training

• Introduction to Digital Marketing Training
• Presented by Edison Info Systems

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About us

• Edison Info System is a professional academy
  offering Digital Marketing training and Language
  programming.

• Why Edison Info System
• Trusted and reliable institute for Digital
  Marketing training in Delhi-NCR.
• Training by Real time experienced faculty with
  7 Years of Experience.
• In depth and up to date knowledge in all
  technology.
• Real-time examples in every topic.
• Huge web resources to help you in future web
  projects.
• Free study material for all the topics, lots
  of example and Live projects
• 100 Placement Assistance till you get placed.
• Full supporting after you start working

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What you will find in the Presentation?

• What is Digital Marketing?
• SEO (Search Engine Optimization)?
• Paid Marketing
• Social Media Marketing
• Who can do this course?
• Career in Digital Marketing Field

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What is Digital Marketing?

• Digital Marketing is marketing that make use of
  electronic devices like Desktop, Laptop, Phone,
  Tab.
• Digital Marketing applies technologies or
  platforms such as websites, e-mail, app and
  social networking sites

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Why Digital Marketing?

• 85 of customers search online before purchasing
  a product.
• More than 1 billion queries on search engines per
  day
• 65 of customer depend on the social media
  recommendations
• More than a billion users on social media sites

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Digital Marketing

• Search Engine Optimization (Organic and paid)
  Search
• Social Media Marketing
• Web Analytics

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Search Engine Optimization

• SEO is a process to achieve top rank on organic
  search results (Free Result)
• Every user do search on search engine before
  making any decision of purchasing a product or
  services
• Search Engine ranks a website based on various
  factors like Domain Authority, trust, quality of
  content, quality of links etc.

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SEO Course Modules

• Basics of Search Engine
• Search Algorithms and Updates
• Google Webmaster tools
• Keyword Research
• Competition Analysis
• Static and Dynamic On-page
• Optimization
• Off-page Optimization
• High quality link building
• Reporting

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Search Engine Marketing

• Marketing method to achieve top rank on paid
  results by bidding the keywords.
• Paid Marketing can be classifieds
• Pay Per Click Advertisement
• Display Marketing
• Video Marketing
• Remarketing
• Shopping Ads

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Paid Marketing Modules

• Introduction to Pay Per Click
• Basic Terminologies (Impression,
• Landing Pages)
• Adwords Campaign Creation
• Keyword planning and Bidding
• Display Marketing campaign
• About Negative keywords
• Optimization to increase traffic
• Google Analytics

Free Google Adwords Certification
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Social Media Marketing

• Generate the visitors and increase the brand
  awareness using Social Networks
• Strategies to target major networks

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Social Media Modules

• Introduction to Social Media Marketing
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Pinterest Marketing
• Video Marketing
• Blogging

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Who can do this course?

• Any graduate can do this course and start a
  career in digital marketing
• No prerequisites for doing this course

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Career in Digital Marketing

• Digital marketing professionals have high salary
  depending upon various condition.
• Common Job Profiles
• SEO Professional
• PPC Marketer
• Social Media Specialist
• Web Analytics Specialist
• Freelancer

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Contact us

• Edison Info Systems
• Cosmos Business Hub, LG-1, Plot No- 586/1,
  Vaishali, GhaziabadLandmark- Next to Pushpanjali
  Crosslay Hospital
• Contact No- 0120- 4238023, 91- 9717727864
• Contact online
• Email info_at_edisoninfosystems.com
• Website www.edisoninfosystems.com