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Estonian Dairy Sector 2004

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Per Cent of Dairy Cows Living in Herds with the Respective Size. Herd structure. Milk quota ... Consumption in other countries. Trade of dairy products . – PowerPoint PPT presentation

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Title: Estonian Dairy Sector 2004


1
Estonian Dairy Sector 2004
  • Tiina Saron, MBA
  • Estonian Dairy Association
  • managing director

2
Overall introduction
3
Milk production
th tonne
tonne
per cow, EU
per cow, EST
total, EST
4
Per Cent of Dairy Cows Living in Herds with the
Respective Size
5
Herd structure
6
Milk quota
7
Purchase of Raw Milk 2004
8
Quality of Raw Milk 2004
9
Price of Raw Milk, EEK/kg
10
Structure of the Dairy Industry
35 enterprises, 41 processing units 19 large
capacity units (process more than 2 mn litres of
raw milk annually), 13 small capacity units (
less than 2 mn litres), 9 units do not use raw
milk 5 co-operatives, they own 7 units Foreign
investment in 5 enterprises which own 8
units
11
Production of milk products (th t)
12
Consumption of milk products (by milk value
kg/per capita)
13
Consumption of drinking milk per capita
14
Consumption of Milk Products (kg per capita)
15
Consumption in other countries
16
Trade of dairy products
17
..cont
18
Promotion
  • Increasing trend everywhere - to encourage the
    production of higer value added special and
    traditional products (incl. emotional values)
  • Examples
  • European Cookery - Dutch project
  • program Estonian Food (www.eestitoit.ee)
  • campaign Life originates from milk (75
    financed by the state, 25 by the members of
    Estonian Dairy Associataion)

19
In scope of campaign
  • 9. 07 Milk Day in Imavere

20
cont
  • billboards, print, commercial etc.
  • participants
  • Eri Klas, conductor
  • Eda Ines Etti, singer
  • Gert Koovit, coach

21
cont
  • Brochures about nutritional value and
    wholesomeness of milk and dairy products

22
cont
  • Workbook for kids

23
cont
  • Conference in October Life originates from milk
  • target group pediatricians, scientists,
    officials etc.
  • Topic - nutritional value of milk
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