Your incredible Australasian Marketing Journey

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Your incredible Australasian Marketing Journey

• Incredible India Marketing Strategy

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• Tourism market has a greater focus on the
  Australian Experience Seeker
• Young couples/affluent families/affluent older
  couples
• This affluent market take an average of 4
  holidays per year with over half of these being
  overseas
• Australians are booking their holidays later

• Seeing a reduction in conspicuous consumption
• Price discounting is growing
• Australians are not using their annual leave with
  123 million days of annual leave stockpiled. -
  Equivalent to 31 billion in wages
• Currently, Australian overseas holiday departures
  are 1.5 higher than in May 2008.

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Consumer Magazines
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Consumer Magazines
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Creative Strategy

• Stage 1- Iconic Introduction
• - Initial creative introduces Indias iconic
  drawcards. The Taj, Hampis

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Media Strategy

• A concentrated marketing approach delivered via a
  select set of effective mediums was used to
  generate maximum exposure for these markets.
  Including Outdoor, Television Print (Further
  info to follow?)
• This selected media mix aims to capture the
  affluent AB audience,

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Monorail Creative
A quintessential Sydney experience, the Monorail
glides over congested city streets, offering
business class travel, from destinations across
the busiest areas of Sydney including Darling
Harbour, World Square, Haymarket, Chinatown and
the CBD.
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