sell your home online

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Sell your Home online

• http//www.855skyhouse.com/seller.html

855skyhouse
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4 smarter ways to sell your home online

• The Internet has a wealth of tools to help you
  sell your home, from social media to targeted
  advertising. The trick is using them correctly.
• With a lot fewer homebuyers trolling the market,
  sellers need to make sure that their homes are
  getting out in front of the most promising
  prospects.
• Whether the home being sold is a suburban rancher
  perfect for young families or a move-in ready
  condo for single urban professionals, a wealth of
  high-tech tools is available to help sellers
  target the most likely buyers. Unfortunately,
  tech experts say, most people are misusing them.
• Fifty percent of the people who are using social
  media (to sell real estate) are doing it wrong,"
  says president and CEO of Professional
  855skyhouse Realtors in New Jersey , and a
  frequent guest lecturer on real estate and
  technology.

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• Rather than developing relationships with
  potential buyers in places where they hang out
  online, such as Facebook, Twitter and YouTube,
  most Realtors are simply slapping up electronic
  listings and hoping buyers take the bait. That
  strategy can backfire, turning potential buyers
  off and away from what looks like spam.
• It's not about selling, he says. It's about
  "engaging and relating" with the people who have
  a good shot at buying what you have to sell.

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1. Target your marketing

• While you can't target specific groups of buyers
  in the text of your marketing appeal without
  risking charges of discrimination, you can draw
  attention to your home in the places where its
  most appreciative would-be buyers hang out.
• A home's seller can say things on Twitter that
  might attract the right buyer, such as
  "architecture buffs should check this one out"
  or "my kids were crazy about this yard."
• If you have an amazing view or the world's
  largest walk-in closet, you can tweet about that,
  too.
• "Can you believe the size of this closet?" the
  post could read, with a link to photos on your
  agent's site.
• It's best to stick with promoting a home's unique
  features and simply put the message in places
  where the buyers you are targeting can't miss it,
  such as ethnic, religious or school-related
  groups or local parenting pages. Likewise, owners
  of horse property or lakefront homes could try
  hitting up fishing or equestrian blogs and
  message boards.

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2. Harness the new breed of advertising

• One of the most focused ways to target certain
  buyers without risk of discrimination is through
  Facebook ads, owner said.
• Even if you can't advertise that your home is
  perfect for people without kids, young hipsters
  or gay and lesbian couples, you can silently
  target these groups with keywords in the social
  network's advertising. You can be even more
  selective by placing ads in front of Facebook
  users by age, employers and even ZIP codes to get
  the most bang for your online buck.
• And that means you can call out incentives that
  may matter most to the groups you are searching
  for, offering help with closing costs to
  first-time buyers, proximity to public
  transportation for young professionals or home
  warranties for empty nesters.
• He says he finds it much more effective than
  glossy real-estate magazines and newspaper ads,
  after spending two decades using those without
  success. "I'd be willing to bet that digital
  return on investment (ROI) is 100 to 1,000 times
  greater" than print, he says.
• Digital media also allow you to reach potential
  buyers who may be relocating, or investors
  scouring your area for properties, says Ben
  Kinney, an agent with Keller-Williams in
  Bellingham, Wash. "It's important that you do
  things to market your home to people outside your
  physical area," Kinney says. "Consumers might
  want to think twice about hiring the agent who
  spends their money on print because they are not
  keeping up with the market."

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3. Sell the neighborhood

• One way agents are drawing in more buyers from
  out of the area is by promoting the selling
  points of the neighborhoods in which they work,
  as well as the listings.
• Adler had a videographer put together community
  videos for the towns in which she works,
  highlighting what's unique and wonderful about
  each of them, such as good schools, parks,
  cultural diversity or a small-town feel.
• That's how Richard Rein, a Manhattan trader,
  found Adler when he was looking for an agent and
  a home for his family within a short commute of
  his work.

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4. Tap your agent's social network

• The right agent can you help you decide what and
  when to tweet or post to Facebook, Bonert says,
  including links to high-definition photos that
  will look better on that iPad or mobile phone
  that would-be buyers are clutching as they drive
  neighborhoods on the weekends.
• Ideally, this real-estate agent will have a huge
  email database and Facebook and Twitter network.
  Even agents who don't post listings themselves on
  Twitter will often retweet your post, giving it
  exposure to a broader network of agents and
  potential buyers.
• Sell your home online at 855skyhouse.com