Smart Sales and Marketing Strategies

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Smart Sales and Marketing Strategies
Phil Schnyder phil_at_askSam.com askSam
Systems www.askSam.com
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Sales Marketing at askSam

• Marketing Getting the Word Out
• Sales Getting the Money In

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Marketing Basics

• Make sure you can be found
• (SEO, AdWords, Download sites, PR)
• Find people who are interested - your target
  your audience
• (newsletters, shows, ads, email, direct mail)
• Find the right message for your audience
• Get Leads Sales
• Measure Results

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Sales Basics

• Give leads the information necessary to make a
  decision.
• Remove obstacles to a sale.
• Stay in contact.

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Know Your Audience

• Who is buying your product?
• The more accurate your description, the more
  effectively you can target.
• The more you target, the less expensive and more
  effective youll find your marketing.

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Be Seen Be Sold

• Make it easy for people to find you.
• If they can find you, you dont have to pay to
  find them.
• SEO, Adwords, Download sites, etc.
• Borrowing this phrase from Dave Collins a
  man who very much reminds me of Sean Connery.
  Hes also quite good at marketing.

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The Press

• How to reach 1 million people for free get a
  review in PC Magazine or PC World.
• Write and send press releases. Contact the press.
  Let them know you exist.

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Make it Easy to Purchase

• Make sure you provide all the information a
  prospect needs
• Remove obstacles to the sale.
• Ask for the sale (and stress your
  no-questions-asked-iron-clad-100-satisfaction-lov
  e-it-or-return-it-guarantee)

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Follow up

• Stay in contact with leads and users.
• Send Follow up emails
• Company Newsletter
• Promotions (to leads thatve not purchases)

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Up-Selling

• When a lead is ready to buy, try and get as much
  money as possible.
• Bundles
• Buy Support
• A Product Ladder

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Track and Optimize

• Measure your marketing activities and constantly
  look for ways to improve.
• Test and tweak
• Look for problems and correct them.
• Increase things that work dump the ones that
  dont.

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Go forth and prosper

• phil_at_askSam.com