Pros and Cons of Classified Sites

1
Pros and Cons of Classified Sites
2
Classified Sites An Introduction

• Classified sites provide a wide-reaching online
  platform to buy, sell, and advertise products,
  services, job openings, etc.
• Ads on the internet are easily searchable and
  tend to have low-cost structures.

3
Pros of Classified Sites

• Adverts on classified sites are either free of
  cost or tend to have reasonable cost structure.
• Posting an ad on a classified site is easier than
  doing the same in a newspaper or any other local
  publication.

4
Pros of Classified Sites

• Classified sites provide categories and
  subcategories for a posting, which makes it
  easier to reach the target audience and maximize
  the business.
• A buyer or user can compare various brands and
  products side by side on a classified site.

5
Pros of Classified Sites

• Classified sites provide a credible platform to
  buy and sell used items.
• These sites are excellent for posting adverts
  related to real estate (rents, sale, and purchase
  of property).

6
Cons of Classified Sites

• Ads and postings on classified sites tend to
  expire quickly
• If the initial number of clicks are not
  sufficient then there is a considerable dip in
  the ranking of classified sites

7
Cons of Classified Sites

• Visibility of the ads decreases if they are
  posted on a single site
• In order to get better results, the ads have to
  be posted many times on different classified
  sites

8
Cons of Classified Sites

• Number of clicks does not necessarily equate to
  the number of actual interested buyers
• As a user, it can get confusing to search for
  highly specific products/ brands/ services on
  these sites

9
What should you do?
Overall, posting adverts on a classified site is
an excellent way of generating more traffic and
increasing your reach in the market. You can get
better results on these sites by posting on
multiple platforms and keeping your ads updated.
10
Thank you