Banana Facts

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Banana Facts

• The banana is the most popular fruit in the
  world. 100 million tons are produced every year.
• The banana trade is the fifth biggest trade in
  the world.
• Banana plants are actually herbs.
• Bananas make you happy.
• Wild bananas originated in Asia and have been
  cultivated for over 4000 years.

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Did you know?

• Bananas are grown in over 100 countries.
• 7. Bananas are available all year round.
• 8. Bananas ripen best off the plant.
• 9. Diseases are a major problem and therefore
  threaten production and export.
• 10. Even though demand and sales have rocketed,
  prices have plummeted

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Banana Producers

• There are two main models of banana production
  for international export small scale farmers and
  plantations.
• Small-scale farmers
• Family owned
• Family labour
• Major disadvantage in global markets due to scale
  of production
• Huge loss due to environmental factors like
  tropical storms.
• Squeezed out of market by large plantations at a
  cost to the environment and to local communities.

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Banana Plantations

• Wages and Working conditions
• Falling consumer prices, falling wages, increased
  profit
• Highly labour-intensive
• Latin American dollar bananas often owned and
  controlled by large and profit hungry US
  companies
• No respect for basic human rights
• Anti-Trade Unions
• Laws ignored and corners cut

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The Fairtrade Labels 5 Guarantees

• Fairtrade is increasingly important to producers
  and workers who
• have been left vulnerable to market forces that
  have a negative on
• prices and working Conditions. Therefore
  Fairtrade guarantees
• Farmers receive a fair and stable price for their
  products
• Producer groups receive a premium to invest in
  improving their communities and businesses
• A greater respect for the environment
• Small farmers have a stronger position in world
  markets
• A closer link between shoppers and producers

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Fairtrade bananas

• Economic Impact
• Stable prices A pension
• Provided jobs Business development
• Empowerment
• At the heart of Fairtrade
• Farmer communities manage their own affairs
• Social Impact and Well-being
• The fairtrade premium is used in social projects
• Developing the wider community

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Banana Short Film
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Using the UK as a guide

• Introduced into the market 9 years ago
• Now 1 in 4 bananas are Fairtrade Certified
• Success owed much to consumers engagement with
  Fairtrade issues
• UK banana imports between 1992 and 2007 increased
  from 545,000 to 927,000 tonnes
• Supermarket chains Sainsburys and Waitrose
  converted to 100 Fairtrade bananas in 2007

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Bananas in New Zealand

• Bananas and New Zealand
• Imports the highest amount of bananas per capita
  in the world
• Yet to go Fairtrade
• Establishing Fairtrade farmers in the
  Asia-Pacific region

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Go Bananas this Fair Trade Fortnight

• The banana revolution
• Support the Go Bananas for Fairtrade campaign
  and be a part of something special. You can
• Take part in the online email campaign, go to
  www.checkoutfairtrade.org.nz
• Hand in demand cards to you local supermarket
• And most importantly, buy Fairtrade bananas and
  make them part of your weekly shop. Its good
  for your health and good for our neighbouring
  communities too.

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Fairtrade in New Zealand

• Estimated Fairtrade Retail Sales in ANZ
• In 2008 over AU28m (over NZ10m in NZ)
• Fairtrade Licensed Businesses
• now over 100 (42 in NZ / 78 AU).
• Major increase in volume of Fairtrade imports
  ANZ.
• Public awareness of fair trade
• Approximately 40 of NZ buy fair trade products
• NZ Herald article - NZ is a nation of solution
  seekers

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For more information, to get involved with Fair
Trade during this years Fortnight and beyond
please visit www.fairtrade.org.nz www.checkoutfa
irtrade.org.nz