Charter Flights to Lapland

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Charter Flights to Lapland?

• An Adventure a Touroperators point of view
• Laplands position in Central Europes charter
  and package tour business

Dr. Ivan Köhle, Member of the Board of
Directors Kontiki-Saga Reisen AG CH-5400 Baden
www.kontiki.ch
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Agenda

• Who is Kontiki-Saga Reisen (1)
• Facts and Figures (2)
• Opportunities and Advantages from charter-flights
  for customer, touroperator and supplyer (3)
• Charter-flights and success (4)
• Conclusions (5)

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Kontiki-Saga Reisen AG (1)

• Founded in 1979
• Kontiki-Saga is a specialised touroperator for
  northern destinations
• Member of the Kuoni Group since June 2006
• appr. turnover 27 Mio. EUR
• Employees 40

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Kontiki-Saga Brochures (1)

• Finland ScandinaviaSummer
• Finland Winter
• Iceland Greenland
• Cross country skiing
• Scotland
• Arctic and Antarctica

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Distribution Chanels (1)

• Market Share in Scandinavie appr. 60
• 1800 travel agencies in the german part
  Switzerland
• 400 travel agencies in the french part of
  Switzerland
• Preferred partner of all big players (Kuoni,
  Hotelplan, TUI Suisse e.g. )
• Appr. 10000 Unique Visitors on the Internet
• Booking-engine on the Internet (2-4 of
  turnover)

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Kontiki-Saga Charter flights (1)
Umea (Summer)
Reykjavik (Summer)
Kittilä (Winter)
Rovaniemi (Summer)
Rovaniemi
Karlstad (Summer)
Joensuu (Summer)
Geneva
Zurich
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Facts and Figures (2) Example Winter in
Lapland
Amount of one-ways sold
Amount of rotation of charter-flights
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Facts and Figures (2)Example Winter in
Lapland
0 Charter rotation
19 Charter rotations
7 Charter rotations
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Facts and Figures (2)Example Summer in Lapand
sell and risk
7 Charter rotations
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Facts and Figures (2)Example Summer in
Lapland Product-Mix
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Facts and Figures (2)Lessons learnt

• The more fligths the more pax
• The more risk the more pax
• 90 of customer buy packages-tours
  (fly-drive-sleep, group tours eg.)

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Opportunities and Advantages customer (3)

• Customer save time only 3.5h from Zurich to
  Lapland
• To change aircraft is not funny (lost luggage,
  left airplanes because of delays eg.)
• More comfort and suitebility

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Opportunities and Advantages touroperator (3)

• Immediate confirmation is possible (no waiting
  list)
• Market-pricing is possible
• Exclusive tailormade production is possible

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Opportunities and Advantages supplyer (3)

• Increase of pax
• Possibility to sell also in low season (Example
  Winter and Summer)

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success A very important
question (4)
Is the charter-flight the only explanation for
the increasing number of tourists?
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success A very clear
answer (4)
NO! It is only one reason for the success
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success other key-factors
(4)

• A qualified Touroperator must take the lead (and
  the risk)
• Availability of good products (price, quality,
  availability) from local companies
• Charter flights reliable airline, good flight
  day and times
• The charter-project has to be supported by a
  professional marketing-campaign

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success Marketing-Pool (4)
Touroperator
Airline
MEK
Local authoritities
Local companies
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success The Engine (4)

• The leading Touroperator must take a big risk for
  the charter-flights and also in the
  marketing-pool
• The risk works like an engine the
  touroperator will do everything for the success
  of the project, to avoid loosing money

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Charter flights and success The Planning (4)

• Successful marketing-campaigns needs planning
  well in advance
• Therefore it is very important that all partners
  decide very early

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Conclusions (5)
Charter-flights have many advantages for
customers, touroperators and supplyers. The
following point are the key-success-factors

• Qualified local companies with excelents products
  (packages)
• Qualified and risk-taking touroperator with
  know-how about the consumer-market
• Professional Marketing-campaign financed by all
  partners of a charter-project
• The authorities must decide about subsidies well
  in advance

Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch
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Id like to thank you very much for your
attention.
Kontiki-Saga Reisen Wettingerstrasse 23 5400
Baden 056 203 66 66 www.kontiki.ch