Innovation Norway Italy

1
Innovation Norway Italy

• Oslo 15 November 2009
• Marco Tabarelli
• www.invanor.no/milan

2
Ourselves, our background

• The Innovation Office in Milan

3
Staff in Milan Commercial department
Our staff in Milan combines the expertise of
Norwegian and local consultants with a variety of
backgrounds and experience
Marco Tabarelli, Senior Consultant
Rolf P. Almklov, Station Manager
Elisabetta Vertucci, Secretary
Lilleba Løwholm Primicerio, Senior Consultant
4
Most important work tasks

• Support to individual companies
• Joint initiatives for small and medium sized
  companies
• Support regional initiatives
• Finding suppliers for Italian companies in Norway
• Learn from Italy transfer new concepts/ideas
• Participate in organizing official visits to
  Italy
• Team Norway

5
The country, key figures

• Italy

6
Some basic data
Sources World Bank Group
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• MILANO AREA
• Borealis
• Brødrene Dahl (Team Trade)
• Cogit
• Constructor Group
• Det Norske Veritas Italia
• Elopak
• Elkem
• EFD Induction
• Hydro Agri Italia
• Hydro Aluminium (Ornago)
• Hydro Aluminium (Metal)
• Hydro Aluminium Systems
• Kenmore (Lai Berg Holding)
• Kværner Heurtey Italiana
• Mustad
• Nemko
• Norske Skog Italia

Norwegian Affiliated Companies in Italy
Verona Kombi Trafikk Italia
Aosta-Verres Meridian magnesium products of
Italy

• Bergamo
• Borregaard

• Lecco
• Namic

• Treviso
• Biomar

• Como
• Selmer

• Trieste
• Jotun

• Torino
• Nocon
• Vsystems

VENEZIA

• Venezia
• Scase Mediterraneum

BOLOGNA
Vercelli Nycomed

• Modena
• Kverneland Group

FIRENZE

• Novara
• Stokke

• Bologna
• Ulstein Italia
• Lærdal Italia
• Nextra

• La Spezia
• Fesil Metalli

• Genova
• Unitor Italia

ROMA
Lucca Nera Networks
Siena Caiano
NAPOLI

• Roma
• Sysdeco
• Corrocean
• Kongsberg Simrad
• Fast Search Transfert

SARDEGNA

• Foggia
• Hydro Alluminium Systems
• Divisione ossidazione

PALERMO
Up date October 2002

• Siracusa
• Barwil

SICILIA
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Telecommunications infrastructure broad band

• The Italian Government's strategic objective is
  to provide broadband in all hospitals, 80 of
  schools and 90 of public bodies by the current
  year  6.4 million km of broadband lines already
  in place  Broadband growth in 2003 reached 136
• 4.5 mln xDSL lines
• 450.000 optical fibre lines
• 100.000 satellites lines
• In August start the test of WI-MAX

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Indicatori di diffusione dellICT in Italia
(1999-2003)
1999
2004
7.700.000
15.348.000
PCs
39
68
PC per 100 employees
Cellular users ()
44,1
108
1,75
28,5
N of SMS (billion)
30,3
62,7
Cell. Active lines (mln)
(1)
House with internet access ()
19,2
31
(2)
87
Companies with internet access ()
65,99
-
4.500.000
Broadband access
Hot Spot WiFi
-
650
63.339
965.614
Internet domain registered
0,5
7,8
on-line banking account (mln)
177.341
772.869
Corporate Banking
Source Assinform / NetConsulting
Note (2) 2001 2005
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Main sectors

• The Innovation Office in Milan

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Mobile business

• Main Actors
• TIM 41.2 million lines (62 Italy, 38 abroad)
• Vodafone Italy (18 of Vodafone business
  worldwide) 22.5 million lines in Italy (650.000
  UMTS)
• Wind 12.1 million lines
• H3G 2.6 million lines (3G)
• Main data
• Sms per day 82 million
• Active lines 60 million, 105 of the population
• ARPU 329

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TLC market (2002-2003)
Mln of Euro -
Sorce Assinform / NetConsulting
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Mobile in Italy (2000-2003)
Sorce Assinform / NetConsulting
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Mobile VAS (2004)

• Application to person
• 300 companies
• 7000 services
• Improving of video contents
• total market 600 mln (50)
• ring tone 140 mln (about 50 of the total
  turnover of CD and DVD!!)
• java game 45 mln (1/9 of the total game
  market)
• 3 of the revenue of the mobile operators
• SMS 46 (64 during 2003)
• 20 download based
• 26 microbrowsing
• 2 MMS
• increasing of videostremming of TV shows (i.e.
  bigbroders)
• and voting 3

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Mobile VAS (2004)

• Trend
• The mobile operators are more open to external
  content providers
• WASP is still important as link between Operator
  and content providers
• Old Acotel, Buongiorno, Vitaminic, Dada and
  Zed
• New A-Tono, Kelyan, Neonetwork, Zero9
• Other sectors Jet Multimedia, Tjnet
• VERTICALIZATION AND INTENAZIONALIZATION
• Traditional media company established a special
  division
• Mediaset
• RCS
• MTV
• Mondadori
• Universal

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Mobile VAS (2004)

• Future short term
• SMS good trend
• MMS uncertainty
• Game good trend but still for one users
• Videostreaming increasing but strongly
  dependent on the cost (today almost free)
• Download of music increasing
• Microbrowsing increasing
• Future long term
• payment

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WI-FI (2004)

• The market started May 2003 by decree of the
  ministry of communication
• 22 providers
• Hot Spot 2600 declared (December 2004),
• Hot Spot 800 check (March 2004),
• Hot Spot 75 own by 3 operators
• 16.000 users (first quarter of 2004)
• WI-MAX test from August 2005

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WI-FI (2004)
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RFId

• Applications
• Industry WIP control
• Electronic ticket on local public transport
• Access control and ticketing
• Highway payment
• Animals control
• New applications
• Logistic warehouse
• Goods transport
• Asset management
• Patient identification hospital

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Our projects in ICT

• From 2001

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Italian Companies scouting in Norway
CASE

• Computas AS
• Opera Software AS
• Datek Wireless AS
• Birdstep Technology ASA
• Chinovation AS
• Emode AS
• Thales AS
• BeepScience AS
• Telenor Mobile AS.

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Others Norwegian Companies we worked for

• Pronto TV
• Obexcode
• Scandpower
• Conax
• Tandberg TV
• Tandberg Video.
• Four Dimention
• Axxessit

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Some advice

• Italy

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Italy just stereotype?

• 3 different countries North, Centre and South.
• North Strong Economy, flexibility and culture
  similar to North Europe
• Centre Economy based on Government Company and
  public employment, Bureaucracy
• South pure economy, difficulties to be paid
• Formalities Dress well
• Is extremely important to study your counter part
  to understand how you should approach him
• take your time vs. straight to the point
• doing business during lunch/dinner vs. respect
  to the private life
• young manager accepted vs. seniority required
• partner vs. starting from Norway

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Takk for oppmerksomheten!

• Kontaktdetaljer
• Innovation Norway Tel. [phone]
• Via Puccini 5 Fax [phone]
• 20121 Milano IT Mail milan.trade_at_invanor.no