Ashley Berrevoets

1

• Ashley Berrevoets
• Thomas Mace
• Tracy Herbage

2
VANS

• Lifestyle of skate, surf, snow, bmx, and moto-x
• Target market men and women ages 13-30
• Merchandise transcends the target market
• Over 60 styles ranging from classics to skate
  shoes to snowboard boots
• Over 190 company owned retail stores and outlets,
  plus independent stores.

3
VANS History

• Started in 1966 by Paul Van Doren
• First store Anaheim, CA
• Made in USA, then moved to overseas in 1994
• Fast Times At Ridgemont High
• Waffle Sole
• International stores
• Sold to VF corporation in 2004 for 396 million

4
Swot

• Strengths
• All merchandise is Vans
• Shoes fit infants to mens size 16
• Web offers, display of shoes available in stores
• Recognized brand name
• Good return policy
• Moderately priced and good quality

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sWot

• Weaknesses
• Limited clothing sizes women (1-13 s-xl) men
  (28-38 s-xl) youth (s-xl).
• Skater style of clothes
• Only 3 stores in Oregon

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swOt

• Opportunities
• Order online if not in store
• Growing company and number of stores
• Expanding product lines
• Vans Warped Tour

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swoT

• Threats
• Zumiez
• Pac Sun
• Hot Topic
• Journeys
• Copelands

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Clackamas Town Center Location

• Spine Layout
• Women on left
• Men on Right
• Shoes on back sides of store
• Pro Shop on back wall
• Sale merchandise on sale rounders towards the
  back of store

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Merchandise
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Vans.com

• Vault Line
• Custom Shoes

11
References

• http//www.heelandsoleshoes.com/browser/26/browse.
  html
• http//www.twsbiz.com/twbiz/industrynews/article/0
  ,21214,708542,00.html
• Vans.com
• http//www.tillys.com/tillys/brandpage.aspx/vans/5
  1/0/0
• http//classes.bus.oregonstate.edu/ba495/Materials
  /ch13.ppt