Cattaraugus County

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• Cattaraugus County
• Department of Economic Development, Planning
  Tourism

Procurement Technical Assistance Center
The Basics Government Contracting Marketing to
the Department of Defense
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Government Contracting
Every 20 seconds of each working day, the U.S.
Government awards a contract worth an average of
465,000.00. The Federal Government issues over
260 billion in contracts annually. State
Governments issue another 300 billion in
contracts annually. Local Municipal Governments
issue over 200 billion in contracts annually.
Combined Federal, State Local Governments spend
an impressive 800 billion annually, making the
United States Government the largest business in
the world.
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What is the PTAC ?

• The Cattaraugus County Department of Economic
  Development, Planning Tourism administers a NO
  COST government marketing and technical
  assistance program as one of the special economic
  development projects offered to help businesses
  of the county and region.

Service area is the four county region of
Allegany, Chautauqua, Cattaraugus and Wyoming
Counties in Southwestern New York State.
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Objectives of the PTAC

• Assist businesses in marketing goods and services
  to the military, other federal, state and local
  government agencies.
• Provides help with a wide variety of contracting
  topics.
• Serve as an information source for special
  contracting programs dealing with HUBZone, 8(a),
  Veterans and E-Commerce.

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Government Contracting the Basics

• BE FAMILIAR WITH REGULATIONS
• Integrated Acquisition Environment (IAE)
• Federal Acquisition Regulations (FAR)
• Link to Agency Supplemental Regulations
• http//www.arnet.gov
• Defense Acquisition Regulation Supplement
  (DFARS)
• http//www.acq.osd.mil/dpap/dars/dfars/index.htm
  
• SBA Legal Regulatory Information
• http//www.business.gov/
• SBA E-business Institute (free online courses)
• http//www.sba.gov/services/training/index.html

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Government Contracting the Basics

• CONTRACT TYPES (FAR PART 16)
• Fixed-price sealed bidding or negotiated
• Cost-Reimbursement negotiated only
• Various types range from firm-fixed-price with
  contractor bearing most responsibility/risks
  for costs profit to costplus-fixed-fee with
  contractor bearing minimal responsibility/risks
  for costs profit (i.e., fee) is fixed
• SMALL BUSINESS SUBCONTRACTING
• A Small Business Subcontracting Plan is
  required
• From large businesses, when work is performed in
  U.S., not personal services
• Contracts or mods gt500,000 (1M for
  construction), if subcontracting possibilities
• Must be approved before award
• Includes small business goals and designated
  Small Business Liaison Officer (SBLO)

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Government Contracting the Basics
SUBCONTRACTING OPPORTUNITIES FEDBIZOPPS
Interested Vendors list award
announcements http//www.fedbizopps.gov/
DefenseLink gt5M award notices http//www.defense
link.mil/contracts Directory of Small Business
Liaison Officers on DoD Contracts
http//www.acq.osd.mil/osbp/publications/subdir
/index.html SBA SUB-Net http//web.sba.gov/subn
et

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Government Contracting the Basics

• COMPETITION REQUIREMENTS (FAR PART 6)
• Full and Open Competition All responsible
  sources are permitted to compete.
• Full Open Competition After Exclusion of
  Sources Establish or maintain alternative
  sources, 8 (a) competition, HUBZone / SD-VOSB /
  small business set-asides
• Other than Full Open Competition Sole source,
  Urgency, Industrial mobilization, International
  agreement, Authorized or required by statute,
  National security

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Government Contracting the Basics

• FEDBIZOPPS http//www.fedbizopps.gov
• DoD and Federal contracting activities post most
  requirements and awards gt25,000 to FEDBIZOPPS
  website
• Active or archive search by dates and/or
• Type of Notice
• Solicitation or award number
• Place of performance zip code
• Set-aside type
• NAICS/FSC/PSC
• Key words
• Selected agencies
• Register for Vendor Notification Service by
• Specific solicitation number
• Same selections as above
• All notices (caution)

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Government Contracting the Basics
CONTRACT METHODS Dollar thresholds change for
contingency commercial contracts. lt2,500
Micro-Purchase
Not
advertised gt2,500 lt25,000 Simplified
Acquisition Procedures (SAP) Not advertised
(sometimes posted locally) Oral
for Request for Quotation (RFQ) Normally
reserved for small business gt25,000
lt100,000 SAP Advertised in FEDBIZOPPS Oral
or RFQ Normally reserved for small business
set- aside gt100,000 Formal/Large
Contract Advertised in FEDBIZOPPS
Invitation for Bid (IFB) or Request for
Proposal (RFP) Set-aside if 2 capable
8(a)/HUBZone/SD-VOSB/SB will submit
offers _at_ fair market price .

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Government Contracting the Basics
BASIC SMALL BUSINESS PROGRAMS Small Business (SB)
Located in U.S, organized for profit, including
affiliates is independently owned operated, not
dominant in field of operations in which it is
bidding on Government contracts, AND meets Small
Business Administration (SBA) size standards
included in solicitation. Size standard is based
upon the North American Industrial Classification
Standard (NAICS) assigned to the specific
procurement dependent upon product/service
purchased. Woman-Owned Small Business (WOSB)
Small Business, at least 51 owned by 1 women,
AND management daily business operations
controlled by 1 women. Small Disadvantaged
Business (SDB) Small Business, unconditionally
owned controlled by 1 socially economically
disadvantaged individuals who are of good
character citizens of the U.S., AND
SBA-certified.

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Government Contracting the Basics

Small Disadvantaged Business 8(a) Certified
8(a) Small Business, SBA-certified as a SDB,
AND SBA-certified into the 8(a) Business
Development Program for a period of 9
years. Historically Underutilized Business Zone
(HUBZone) Small Business, owned controlled
51 by U.S. citizens, SBA-certified as a HUBZone
concern (principal office located in a designated
HUBZone 35 of employees live in a
HUBZone). Veteran-Owned Small Business (VOSB)
Small Business, veteran-owned as defined in 38
USC 101(2), 51 owned by 1 veterans,
management/daily operations controlled by 1
veterans.
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Government Contracting the Basics

Service-Disabled Veteran Owned Small Business
(SD-VOSB) Small Business, veteran-owned, 51
owned by 1 service-disabled veterans, AND
management daily business operations controlled
by 1 service disabled veterans OR in the case
of veteran with permanent severe disability,
the spouse or permanent caregiver of such
veteran, AND with 0 - 100 service-connected
disability as defined in 38 USC 101(16)
documented on DD 214 or equivalent. Historically
Black Colleges Universities/Minority
Institutions HBCU/MI) BCU is an accredited
institution established before 1964 whose
principal mission is education of black
Americans. MIs are institutions meeting
requirements of Higher Education Act of 1965 and
Hispanic-serving institutions defined at 20 USC
1059. The Secretary of Education must designate
HBCUs/MIs. A list can be located at
http//www.ed.gov/about/offices/list/ocr/edlitemin
orityinst.html
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Government Contracting the Basics
PROCESS gt 100,000 ACTIONS

Acquisition Planning Market Research ? Solicitat
ion Advertised Electronically ? Solicitation
Issued Electronically ? Submit Bids/Proposals
Electronically ? Bids/Proposals Evaluated ? Oral
Presentations (if required) ?
Negotiations (if required) ? Subcontracting Plan
Final Approval (Large business only, if
required) ? Award ? Debriefing (Negotiated
acquisitions, if requested) ? Performance
Successful Completion
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Government Contracting the Basics
SMALL BUSINESS CERTIFICATIONS

Small Business Self-certify Set-aside
authority Woman-Owned Small Business
Self-certify (may change) Small Disadvantaged
Business SBA certify includes 8(a) 8(a)
set-aside limited sole source authority
HUBZone SBA certify Set-aside limited
sole source authority 10 price evaluation
preference may apply Service-disabled
Veteran Owned SB Self-certify Set-aside
limited sole source authority Veteran
Owned SB Self-certify
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Government Contracting the Basics
ARE YOU READY? Do you know your North American
Industry Classifications the small business
size standards for each? Do you know your FSC/PSC
Codes? Are you registered in the Central
Contractor Registration? Do you have a DUNS
Number? Do you have a Business Plan and Marketing
Plan?

SMALL BUSINESS FEDERAL POLICY (FAR 19.201) It is
the policy of the Government to provide maximum
practicable opportunities in its acquisitions to
small business.concerns. Such concerns must also
have the maximum opportunity to participate as
subcontractors
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Marketing to the DoD the Basics

ARE YOU READY TO MARKET TO THE GOVERNMENT?
Identify Your Product or Service Federal Supply
Classification Code (FSC) or Product Service Code
(PSC) ex D302 ADP systems development services
http//www.usabid.com/resources/tables/pscs/ Id
entify Your North American Industry
Classification Code ex 541512 Computer Systems
Design Services http//www.census.gov/epcd/www/na
ics.html Determine SBA Size Standard ex
541512 is 23M average annual receipts preceding
3 yrs (There is a separate size standard for
each NAICS.) http//www.sba.gov/services/contrac
tingopportunities/sizestandardstopics/index.html
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Marketing to the DoD the Basics

• DATA UNIVERSAL NUMBERING SYSTEM (DUNS)
• Mandatory before registering in CCR
• Provided by Dun Bradstreet (DB) free
• Web request receive within 1 day telephone
  request takes approximately 10 minutes
• Unique 9-character identification number for
  each location/address each legal division
• List sold to other companies must contact DB
  to request removal from marketing list
• http//fedgov.dnb.com/webform/displayHomePage.do
• OR
• [phone]

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Marketing to the DoD the Basics

• CENTRAL CONTRACTOR REGISTRATION (CCR) (linked to
  DSBS)
• Mandatory to receive DoD prime contract
• Allows electronic payment
• Must renew annually or expires
• Automatically assigns a Commercial and
  Government Entity (CAGE) Code
• Automatically assigns a Marketing Partner ID
  (MPIN) to access other government applications
  (EX Past Performance Information Retrieval
  System, etc.)
• http//www.ccr.gov

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Marketing to the DoD the Basics

• SBA DYNAMIC SMALL BUSINESS SEARCH
•     SBAs PRO-Net CCR merged in December 2002.
  When registering in CCR, select small business
  a sub-set of your CCR data will be sent to SBA
  for size validation inclusion in DSBS.
• Update profile every 18 months
• Complete a QUALITY profile
• Government uses DSBS to
• (1) perform market research to locate
  8(a)/HUBZone/SDVOSB/small business primes
• (2) verify small business reps certs for
  primes, proposed subcontractors, prime
• subcontracting program compliance reviews
• Industry uses DSBS to
• (1) locate subcontractors/teaming partners
• (2) verify small business subcontractor reps
  certs
• http//www.ccr.gov click on Dynamic Small
  Business Search

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Marketing to the DoD the Basics
ONLINE REPS CERTS APPLICATION (ORCA) Effective
1/1/2005, FAR 4.12 mandated prospective
contractors to complete electronic annual
representations certifications via ORCA when
registering in CCR. Must have an active record
in CCR to register Need Marking Partner ID
(MPIN) from CCR Update minimum every 365 days
http//www.bpn.gov OR https//orca.bp
n.gov
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Marketing to the DoD the Basics

• WIDE AREA WORKFLOW-RECEIPT ACCEPTANCE (WAWF-RA)
  
• WAWF is a secure web-based system for
  electronically processing invoices, receipts,
  acceptance documents being deployed DoD-wide. As
  of 7/1/2005, DFAS will no longer accept or pay
  paper invoices.
• https//wawf.eb.mil
• Web-based training for vendors is available with
  an overview of the WAWF system
• http//www.wawftraining.com
• Optional vendor two day training conference
• http//www.fgrrb.org

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Marketing to the DoD the Basics
LOCATING DoD CUSTOMERS/OPPORTUNITIES Report
issued each fiscal year of products services
purchased by DoD sorted by Procurement
Classification Code including name location of
buying office, number of actions dollars
http//siadapp.dior.whs.mil/procurement/historical
_reports/statistics/procstat.html scroll down
to ST28
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Marketing to the DoD the Basics

• USE AVAILABLE RESOURCES
• SMALL BUSINESS ADMINISTRATION (SBA)
• Counseling in person, email
• Small business certifications
• Financial Assistance
• Training (online, classroom, free or low cost)
• http//www.sba.gov
• SMALL BUSINESS DEVELOPMENT CENTERS
• Counseling
• Small business management assistance
• Training (classroom, free or low cost)
• http//www.sba.gov/sbdc
• PROCUREMENT TECHNICAL ASSISTANCE CENTERS (PTACS)
• Counseling in person, email
• Registration assistance
• Bid-matching

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Marketing to the DoD the Basics

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• SERVICE CORPS OF RETIRED EXECUTIVES
• Counseling in person, email, field visit
• Training (classroom, free or low cost)
• http//www.score.org
• SMALL BUSINESS PROGRAM OFFICES
• Located at every DoD Federal buying activity
• All DoD http//www.acq.osd.mil/osbp click on
  Links or Doing Business with DoD
  DoD Small Business
  Specialists
• SMALL BUSINESS LIAISON OFFICERS (SBLO)
• DoD Major Prime Contractors Directory with SBLOs
  at http//www.acq.osd.mil/osbp/
• click on Doing Business with DoD

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Marketing to the DoD the Basics

• FEDBIZOPPS
• DoD Federal contracting activities synopsize
  most proposed requirements contract awards
  gt25,000 in FEDBIZOPPS.
• Active or archive search by dates and/or
• Type of Notice
• Solicitation number or contract number
• Place of performance zip code
• Set-aside type
• FSC/PSC/NAICS
• Key words
• Selected agencies
• Register for Vendor Notification Service by
• Specific solicitation number
• Same selections as above
• All procurement notices (caution)
• http//www.fedbizopps.gov

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Marketing to the DoD the Basics

• IN PERSON THE PITCH
• Have three marketing presentations ready at
  all times
• Elevator speech
• One page capability sheet
• Full capability presentation
• Know your audience
• Be focused be brief
• Stand out from the crowd!
• How can the customer benefit from doing
  business with you?
• What problems/challenges do you solve for your
  customer?
• One page capability sheet
• Few graphics
• Company name, website, contact info, locations,
  small business categories, CAGE Code
• Certifications
• NAICS capabilities
• DoD/Federal/State local contracts with POC
  info
• Significant subcontracts with POC info
• GSA Contracts (if any)

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Marketing to the DoD the Basics

• EMAIL MARKETING
• Send to the right customer! Frequency?
• Marketing pitch, virus, or SPAM? Include subject
  line content in body of email, not just an
  attachment
• Be brief - use your one page capability sheet
• Limit graphics oversized attachments may be
  stripped
• Stand out from the crowd!
• How can the customer benefit from doing business
  with you?
• What problems do you solve for your customer?
• The following attachments may not be received
  by DoD recipients due to firewalls .avi, .bat,
  .cmd, .com, .dll, .eml, .exe, .pif, .scr, .shs,
  .vbs, .vbe, and .zip

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Marketing to the DoD the Basics

• NETWORK!
• NETWORK!
• NETWORK!
• Learn to recognize a good marketing networking
  opportunity when you see it.

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Questions.

• Contact the
• Cattaraugus County Procurement Technical
  Assistance Center
• 716-938-9111
• Ext. 2331
• JJWilliams_at_cattco.org
• www.cattco.org