Double Your Business Using Referrals

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Double Your Business Using Referrals

• Create a Continuous Stream of New Customers

Simona Antosikova
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Whats In It For You

• Why You Need More Referrals
• WOM vs. Referrals
• Your Effective Referral Systems
• Primary Referral Sources
• Your Complimentary Businesses
• 5 Best Applicable Strategies
• Go Forth and Grow!

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Could You think up 6 Reasons why you need more
Referrals?

• Lower Marketing costs
• Higher Revenues
• Prospects convert to Customers
• Better customer behaviour
• You can concentrate on your business
• You can double your business

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What is the difference between WOM Advertising
and Referral Systems?

• Word of mouth advertising by chance
• Referral systems predictable consistent
  repeatable

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4 Keys to an Effective Referral System

• Win-win
• Institutionalised
• Measured and improved
• Systematic

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Your Effective Referral System

• Give them a reason
• Give them a free trial
• What kind of people do you need?
• An award SYSTEM
• Follow-up calls
• Deadlines
• Give an excuse for referral

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3 Primary Referral Sources

• Happy Customers
• Complimentary Businesses
• Centres of Influence

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Your Complimentary Businesses (CB)

• Common target market
• Complimentary
• Independently owned and operated
• Willing to experiment
• Huge marketing budgets

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1. Free Advice

• Free advice clinics
• Slow hours
• Tickets
• 15-20 Mins

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2. Prenuptial Agreement

• Agreement
• Certain No. of Referrals
• Conditions are met

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3. Thank You

• Thank You cards
• Handwritten
• Customised
• Employees involved
• By referral only note

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4. Rave Reviews

• Review panel
• Influential people in an industry
• Review your product
• Offer it them for free

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5. Board of Advisors

• Executives of CB
• Centres of Influence
• Periodical Meetings
• Advice on how to improve your business
• Happy to join for free

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Go Forth and Grow!

• Tweak the Strategies?
• Test
• Adjust
• Measure

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Thank you for Participating

• Your Business Growth Specialists
• Increasing Your Sales
• Delivering More leads
• Coaching Leaders for Success
• Motivating teams and groups

www.3r.ie