Title: How are men portrayed in this ad
1How are men portrayed in this ad?
How are women portrayed in this ad?
Why did this company use the military in this ad?
This ad was intended for what audience of
consumers?
2What is this ad saying? Who is the target
audience? How do you feel about this ad? Does
it give a "real picture" of what smoking can do
for you? What elements in these ads do you
think would appeal to kids?
3Advertisement from the 40s.
Advertisement from the 90s.
Do you see any similarities from the Camel Ads
from the 40s compared to the one from the 90s?
Do you see any differences in the ads?
Do you think the intended consumers have changed?
If so, how?
4Flintstones Video
John Wayne Video
I Love Lucy
Yellow Teeth MP3
Hackers Rap MP3
5What is the message? Who might have made this
ad? Who is it geared to? Does it work? If so,
what makes it effective?
6What is the message? Who might have made this
ad? Who is it geared to? Does it work? If so,
what makes it effective?
7What is the message? Who might have made this
ad? Who is it geared to? Does it work? If so,
what makes it effective?
8What is the message? Who might have made this
ad? Who is it geared to? Does it work? If so,
what makes it effective?
9Camels Ads LOC - http//hdl.loc.gov/loc.pnp/ppmsca
.02885
Camel Ads - http//www.media-awareness.ca/english/
resources/educational/lessons/elementary/tobacco/c
amel.cfm
Spoof Ads - http//www.mediaawareness.ca/english/
resources/educational/lessons/ elementary/tobacco
/camel.cfm
Y Do You Think Radio / TV - http//www.ydouthink
.com/
Videos from TV Party --- Slide 4 from
http//www.tvparty.com/vaultcomcig.html