Developing a Strategic Marketing Communications Plan

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Agenda

• Vision and Mission
• Strategic Thrust of K-8 Unification Plan
• Tuition Structure
• gt Graduated Scale Tuition
• gt K-12 Multiple Child Discount

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Vision

• Catholic Schools of Greater Kalamazoo (CSGK)
  will continue to proclaim the vision of Jesus and
  the mission of the Catholic Church through an
  unparalleled school system that nurtures an
  attitude of life-long learning, commitment, and
  service to our Church and civic community.

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Mission

• In partnership with parents, we provide the
  Kalamazoo-area community a Catholic faith-based
  education that focuses on high achievement, a
  caring environment, and responsible sharing of
  time, talent, and treasure.

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Strategic Thrust of K-8 Unification Plan

• Create a financially sustainable unified
  elementary and secondary school system by the
  2006-2007 academic year that has the flexibility
  to meet the educational and extracurricular needs
  of 1,750 students in 2010.

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Requirements of Financially Sustainable

• Effective Operating Plan for CSGK Revenues,
  Costs, Investments
• Fill Every Desk!
• Manage Cost per Student
• Reliable, Equitable Parish Subsidies
• Tuition Structures which Achieve Catholic School
  Education Affordable to All
• Successful Annual Fund Drives

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Catholic Schools of Greater KalamazooSources of
Funds
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Catholic Schools of Greater KalamazooUses of
Funds
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Catholic School EducationDiocesan Tuition Policy

• Tuition Charge Shall be in Accord With the Costs
  of Education as well as Subsidies in Order to
  Insure a Balanced Budget
• Local Boards Encouraged to Adopt Sliding Scale
  Tuition that is Based Upon Ability to Pay
• Parish Subsidy Should be Directed More
  Specifically to Those Most in Need

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CSGK Catholic ElementaryCurrent Tuition Facts

• Flat Tuition Structure with Multiple Child
  Discounts
• Current elementary tuition with discounts
  averages 1,700 per student versus 3,800 Cost of
  Education
• Every Parishioner Family Is Subsidized (On
  average 895 per HCC student 1,577 per
  Elementary student)
• Catholic Elementary Education Is Less Affordable
  for Lower-Income Families

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CSGK Finance Committee Tuition
Proposals

• Two Sliding Scales K-8 and 9-12 Based Upon
  Distinct Cost of Education
• K-8 Scale Provides for Additional Lower Income
  Ranges
• Multiple Child Discount Expanded to K-12
• Both Scales Projected to Result in 5 Increase
  in Tuition Revenues

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Proposed K-8 9-12 Sliding Scales
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Catholic School Education Proposed Outcomes

• Parish Subsidy Directed More Specifically to
  Those Most in Need Making Our Catholic Elementary
  Schools More Affordable to All
• Tuition for Higher Income Families Covers Larger
  Share of the Cost of Education with all
  Parishioner Families still being Subsidized
• Financial Burden Eased for Families with both K-8
  and 9-12 Students
• Tuition Meets Budget Target

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Proposed K-8 Sliding ScaleFirst Child Tuition
Rate
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Proposed K-8 Sliding ScaleTwo K-8 Students
Tuition Rate
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Proposed K-8 Sliding ScaleFour K-8 Students
Tuition Rate
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Multiple Child Discount2 Students One 9-12 and
One K-8
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Multiple Child Discount4 Students Two 9-12 and
Two K-8
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Risks / Next Step

• K-8 Sliding Scale Based on Income Distribution
  from Parent Surveys Received this Past Fall (64)
• Sliding Scale will be Finalized once Tuition
  Calculation Forms are Received this Spring

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Upcoming Calendar

• Catholic Schools Week January 23 28
• Early Application from 1-31-05 thru 2-25-05
• Tuition Calculation Packet Due 4-15-05
• Final Tuition Scale Targeted for 6-1-05

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Catholic Schools of Greater Kalamazoo Finance
Committee

• Father Dave Adams
• Barry Bedford
• Mary Jane Doerr
• Brady Nitchman
• Jim Simonds

• Mindy Allwardt
• Bob Copeland
• Paul Herrinton
• Dave Rutten

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Catholic Education Affordable to All

• Questions and Comments.
• Your Prayers