Rewarding Your Clients During the Holiday Season

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Rewarding Your Clients During The Holiday Season
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Rewarding Client Loyalty

• Maintaining good relationships with clients is
  Business 101. There are a variety of methods you
  can use to show your clients your appreciation
  for their continued business. Holiday gifts are a
  time-honored tradition for client appreciation
  and are typically well-received by customers
  during the winter holidays. Recognition awards,
  plaques, and trophy awards are a cost-effective
  and convenient way to thank clients and customers
  for their contributions to the ongoing success of
  your organization.

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Possible Rewards For Clients

• When providing holiday rewards for clients, you
  have several options to choose from including
• Certificates
• Trophies
• Crystal awards
• Plaques
• Glass awards

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Reasons To Provide Holiday Recognition

• Provides a chance for your business to show
  gratitude for customer loyalty.
• Provides a chance to reconnect with customers you
  did business with earlier in the year.
• Generates goodwill.
• Gives you another chance to connect with clients
  and drum up new business.

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The Effectiveness Of Gratitude

• Showing gratitude toward customers increases
  their positive opinion of your business and may
  help serve as a buffer against any bumps you may
  hit in your relationship. A visible reminder of
  your gratitude, such plaques and awards can help
  reinforce this positive opinion and keep your
  business in the mind of customers when they need
  services or products.

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Elements Of A Good Customer Recognition Award

• When designing your customer recognition awards,
  be sure to keep quality in mind. Shoddy or poorly
  designed awards will leave the customer with a
  negative impression of your company. Here are a
  few tips for good award design
• Legibility. Having an award your clients can read
  is essential to getting the message across.
• Correct. Misspelling the clients name can be
  highly embarrassing and may offend the client.
• Attractive. Your reward should be a plaque,
  trophy, statue or certificate your clients will
  be proud to show in their homes or offices.
• Safety. Your customer recognition awards should
  be made of quality materials and be safe.

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Work With A Designer

• A company dedicated to creating award statues,
  plaques, etc. can help you design the right
  awards for your specific customer base. They can
  help you avoid common mistakes in design and
  ensure that you create an award that will be
  cherished by its recipients.

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Incorporate It Into A Loyalty Program

• Providing clients and customers with recognition
  awards over the holidays may be more effective if
  you roll the awards into a loyalty program. By
  combining an awards program with a program that
  provides discounts and special offers you can
  enhance the effectiveness of both. Gallup Poll
  research shows that loyalty programs must engage
  and activate customers to be truly effective.
  Adding holiday recognitions to the program gives
  you another avenue to reach your customers.

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Cost Effective Recognition

• Making a bulk order of custom awards will
  typically be more cost-effective than just buying
  a few awards. It will give you the opportunity to
  reach more customers and discounts may be offered
  for bulk orders.

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About Edco
Edco provides custom awards, plaques and other
awards for various academic, sports and business
clients. Located in Florida, Edco has been in the
business of celebrating the milestones and
achievements of our customers and their clients
and partners for more than 40 years. For more
information visit http//www.edco.com.