How To Benefit from Mobile App? - PowerPoint PPT Presentation

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How To Benefit from Mobile App?

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In an abundance of apps, the key challenge for developers isn’t just app discovery anymore. Active and repeat usage is often a much more difficult challenge to overcome. – PowerPoint PPT presentation

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Title: How To Benefit from Mobile App?


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How To Benefit from Mobile App?
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  • There are several challenges that mobile app
    developers face today. To start with,
    app discovery itself is broken.
  • Current app stores lack the robustness that
    Google brings to web content discovery. They also
    lack the design-for-discoverability mindset that
    SEO encourages. 

3
  • First use is often a poorly understood topic
    among developers but it essentially boils down to
    this A users ?rst time with the app is
    different from his 3rd visit, which is different
    from his 10th visit.
  • An app essentially needs to treat a user like a
    good teacher would treat a student, easing her
    gradually through on-boarding to gradually
    increasing levels of proficiency. Apps that fail
    to do that get abandoned.

4
  • The focus on ?rst use has always been important
    but its uniquely challenging for mobile apps.
    Mobile apps have a lot less on-screen real estate
    to play with and thrive on a minimalistic UI
    design. Providing multiple educational hooks can
    clutter the small screen

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Finally, marketing strategies need to be
sustainable. PR and advertising are obvious
ways to build awareness but awareness creation
works best when it is a natural consequence
of app usage work ?ow, much like Instagrams
photos being shared on Facebook.
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