At Kantar Media audience

1
Is it very challenging to comprehend the sheer
scale of the internet?
2
It is no longer
3
Understanding online audience defines it
completely
But why?
4
An increasing number of people have started
watching their favourite programs on platform
such as Personal Computer
5
?
So how to measure them effectively
6
In a multi-platform world, the importance of
VirtualMeter cannot be overlooked
7
VirtualMeter uses Enhanced Audio Matching
technology to monitor both live and time-shift
listening and viewing
8
In addition, it also identifies the source of
video by cross-analysing against URL data
9
The service captures every detail of the viewing
data in a target audience measurement format
10
Ideas shared by
www.kantarmedia-audience.com