Morrisons

1
Morrisons
2
Role for Advertising Impressions created by ads
3
Action taken after seeing Ad
Trolleys
Puddings The Best (ad from supp put into paper)
Confectionery
Puddings Price
4
Millward Brown Involvement Diagnostics

Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Trolleys
Dull
Puddings The Best (ad from supp put into paper)
Confectionery
Puddings Price
5
Role for Advertising Impressions created by ads
6
Action taken after seeing Ad
7
Millward Brown Involvement Diagnostics

20
11
Distinctive
Involving
Interesting
Soothing
Disturbing
7
Pleasant
Unpleasant
2
Gentle
Irritating
Weak
Boring
-21
-16
Dull
-19