INDIANA PARTNER INFORMATION XCHANGE June 2223, 2004

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INDIANA PARTNER INFORMATION X-CHANGEJune
22-23, 2004

• LOUD AND LOCAL
• BUILDING AND MAINTAINING COALITIONS
• Becky Tuttle, MA
• Outreach Coordinator
• Kansas Department of Health and Environment
• Tobacco Use Prevention Program

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WHAT A PERFECT COALITION LOOKS LIKE

• WHO?
• WHAT?
• WHERE?
• WHEN?
• WHY?

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A Coalition is

• An un-natural alliance of people committed to a
  common purpose.
• A mechanism to get things completed, that
  otherwise would not happen.
• They are NOT just meetings.
• They are NOT easy.
• Working with Coalitions is like nailing Jell-O to
  a wall
• its messy but FUN!!

4
Building Coalition Membership

• Who needs to be involved to help your Coalition
  accomplish their goals?
• Capacity and infrastructure building
• Planning and decision-making
• Funding opportunities
• Services
• Accurate representation of your community
• Other

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Different Types of Coalition Members

• Board/Steering Committee Members
• Regular Coalition Members
• On the Fringe Members
• Call to Action Members
• Some members may be all of these!

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Traditional Coalition Partners

• Members you need to get the job done
• Health Department (state and local)
• Hospitals
• Public Health Professionals
• Substance Abuse Professionals
• The Big 3
• State tobacco coalition
• Other
• Those health folks with big hearts

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Unique Partnerships

• Faith communities
• Businesses (smoke-free, insurance, health, etc.)
• PTA, union groups, schools
• Fire and Police Departments
• Community decision makers and local activists
• Physicians, Dentists, and their professional
  organizations
• Other health related causes
• Environmental causes
• Youth and youth empowerment movements parents
• Other

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Maintaining Coalition Membership

• How to keep Coalition members engaged
• Coalition education every meeting
• Information exchanges
• Prizes for new member recruitment
• Tasks and meaningful work

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Maintaining Coalition Membership

• How to keep Coalition members engaged, continued
• Review accomplishments every meeting
• Relate all activities to Strategic Plan
• Visit other coalitions
• State updates
• Other

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Sample Coalition AgendaJune 22, 2004

• Introductions
• Additions to Agenda
• Approval of Minutes from previous meeting
• An Educational Moment
• Old Business (how it relates to Strategic Plan)
• New Business (how it relates to Strategic Plan)
• Announcements from Coalition Members
• Statewide Updates
• Coalition Accomplishments
• Announcement of next Coalition meeting date and
  time
• Adjourn

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Keeping Coalition Members Engaged

• Giving them what they want
• What kinds of things are members willing to do
  for the Coalition?
• What kinds of things are members willing to do
  for the Coalition, but would rather not?
• What kinds of things are Coalition members not
  willing to do or not able to do?
• What Coalition members MUST have if they are to
  be a member?

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Communication is Key

• Keeping tobacco control on their mind
• Monthly Coalition Meetings
• Monthly Board/Steering Committee Meetings
• Weekly Tidbits
• Calls to Action

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Communication is Key

• Keeping tobacco control on their mind, continued
• Minutes and Meeting Reminders
• Coalition website
• Phone calls (yes, actually speaking in person)
• Other

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Working Together for Common Goals in Tobacco
Control

• The essence of good planning is to
• Clearly define the problem
• Define a vision
• Define a mission
• Define goals
• Develop SMART Objectives
• Define actions and responsibilities
• Evaluate
• Good planning makes a good Coalition.
• Good Coalitions keep good members!!

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A Few Words about SMART Objectives

• Specific
• Measurable
• Attainable
• Realistic
• Time-bound

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Are Your SMART Objectives REALLY SMART?

• SMART Objective Litmus Test
• Does the objective reflect specific, desired
  accomplishments?
• Can progress toward completion of an objective be
  measured?
• Is the objective attainable and realistic given
  planning period and resources?
• Does the objective specify a realistic result,
  rather than an activity?
• Is there a specific time frame for the completion
  of the objective?
• Will completion of the objectives lead to goal
  attainment?
• Is there at least one objective for each goal
  stated?
• Is the objective supported by data and theory?
• Would someone unfamiliar with the Coalition
  understand what the objective means?
• Have you identified who will be accountable for
  meeting the objective?
• PLEASE REFER TO HANDOUT IN PACKET

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Strategic Planning or a Root Canal?

• Lessons learned from Strategic Planning
• Coalition members need to know that their
  participation will lead to meaningful action.
• Leaders of the planning process need to know what
  the END goals should be.
• The more Coalition members involved, the greater
  the commitment to the final product.
• Coalition members need to see the Strategic Plan
  being used and UPDATED to know it is meaningful.
  

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Taking it to the Streets

• How to get the word out about what the Coalition
  is doing
• Meet regularly with advocates/supporters of the
  Coalition (what you are doing, what results you
  are achieving, what it means in terms of lives
  saved, resources saved, etc.)
• Call to Actions
• Create earned media opportunities
• Send decision makers copies of earned media
  regarding the Coalitions efforts
• Send all Coalition members copies of earned media
  regarding the Coalitions efforts
• Include advocates to Tidbit distribution list

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Barrier to Coalitions

• What NOT to do
• Too much work, not enough time
• Too much work, not enough fun
• Excessive staff control
• Competing interests among Coalition members
• Inadequate Coalition education/knowledge
• Inadequate Coalition recognition
• Exclusionary decision making process
• Stop recruiting members and partners

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Knowing if We Get it Right

• Coalition Self Assessment
• What is the best thing our Coalition did this
  year?
• What is the biggest mistake our Coalition made
  this year?
• What two things do we do really well in our
  Coalition?
• What two things need improving in our Coalition?

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Knowing if We Got it Right

• Coalition Self Assessment, continued
• If we could change one thing in our Coalition
  this year, what would it be?
• If we could do one new thing in our Coalition
  this year, what will it be?
• What one thing could I do this year to increase
  my value to the Coalition?
• Do you feel the Coalition values your
  contributions?

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Questions??

• Contact Information
• Becky Tuttle, MA
• Outreach Coordinator
• Kansas Department of Health and Environment
• Tobacco Use Prevention Program
• 130 South Market
• Suite 6050
• Wichita, KS 67202
• 316-337-6056
• btuttle_at_kdhe.state.ks.us