Source: http:www'squidoo'comcolorexpert

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The Meaning and
Psychology of Color

• Source http//www.squidoo.com/colorexpert/

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• Is seen as trustworthy, dependable and committed
• Invokes rest and can cause the body to produce
  chemicals that are calming
• The physical and mental effects Calming and
  sedate Cooling Aids intuition

Blue
Source http//www.squidoo.com/colorexpert/
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Green

• Is the pervasive color
• The natural greens are seen as tranquil and
  refreshing
• Green is considered the color of peace and
  ecology

The physical and mental effects Soothing
Relaxing mentally as well as physically Helps
alleviate depression, nervousness and anxiety
Offers a sense of renewal, self-control and
harmony
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Yellow

• Shines with optimism, enlightenment, and
  happiness
• Shades of golden yellow carry the promise of a
  positive future
• The physical and mental effects Mentally
  stimulating Stimulates the nervous system
  Activates memory Encourages communication

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• Fun and flamboyant orange radiates warmth and
  energy
• The physical and mental effects Stimulates
  activity Stimulates appetite Encourages
  socialization

Orange
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Red

• Recognized as a stimulant
• The physical and mental effects Increases
  enthusiasm Stimulates energy Encourages
  action and confidence A sense of protection
  from fears and anxiety

7

• Provokes a sense of mystic and royal qualities
• The physical and mental effects Uplifting
  Calming to mind and nerves Offers a sense of
  spirituality Encourages creativity

Purple
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• Says stability, reliability, and approachability
• The physical and mental effects Feeling of
  wholesomeness Stability Connection with the
  earth Offers a sense orderliness

Brown
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White

• Projects purity, cleanliness, and neutrality
• The physical and mental effects Aids mental
  clarity Encourages us to clear clutter or
  obstacles Evokes purification of thoughts or
  actions Enables fresh beginnings

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Black

• Is authoritative and powerful
• Evokes strong emotions
• The physical and mental effects feeling
  inconspicuous a restful emptiness mysterious
  evoking a sense of potential and possibility

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Submitted by Shivani Mohan, Resident Assistant,
University of Denver