3 Methods To Manage Email Bounce Effectively

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3 Methods To Manage Email Bounce Effectively

• By Alphasandesh.com

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Inception

• One of the toughest job email marketers has to do
  is deal with email bounce rate. If you get hard
  email bounces, then it usually means that the
  account you tried to send email is not present.
  If you get soft email bounces, then it generally
  means the account you are trying to send emails
  exist, but you should try again later on.

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How to manage email bounce

• If you are an efficient email marketer, then
  maintaining and lessening your email bounces has
  never been more difficult. Intensely handling
  your bounces can improve your email
  deliverability and conversion rates. Thereby
  improving your email ROI.
• Here we have described three main methods of
  managing email bounces successfully
• Manage email bounces through a POP account
• Handling bounces through PIPE method
• Bounce management by troubleshooting
• For POP account
• For PIPE account

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Manage bounces through POP account

• If you select the POP or post office protocol
  method to handle your bounces, ensure that you
  have a cron or time-based job scheduler on your
  server, which runs a file named admin/cron.php
  after every five minutes. Without running this
  file, your bounced emails will not get processed
  automatically.

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Handling bounces through PIPE method

• With the help of PIPE method, bounced messages
  will get processed almost immediately, If you
  want to use this method, then you have to create
  a forwarder or alias (pen name)on your email
  server, which is mainly used for managing
  bounces, where all emails delivered to that
  particular email address  are forwarded to a PHP
  script used in an email software.

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Bounced management by troubleshooting

1. For POP account

1. If you have bounce management set up for a
   particular list, then ensure that one of the
   bounce settings links on your lists is
   established to be used only on your list. If you
   only have one bounce setting connection, which is
   default, then there will be no issue.

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Bounced management by troubleshooting

1. For POP account

• 2. Ensure that your cron job is running
  continuously on your server, after every five
  minutes, without any mistake.

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Bounced management by troubleshooting

1. For POP account

• 3. You can regulate how many emails are verified
  at one time by editing your bounce set up, and
  you can regulate how often the bounce account is
  verified at the time-based job scheduler.

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Bounced management by troubleshooting

1. For POP account

• 4. Do not use an email id for bounces that is
  being used for any other reason. Ensure that your
  bounce email id is only being used by the
  software to manage bounces, and it is not getting
  verified by other applications or e-mail client.

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Bounced management by troubleshooting

1. For POP account

• 5. Verify to ensure that your mail server is not
  exchanging message header from any of your
  outgoing mails.

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Bounced management by troubleshooting

1. For PIPE method

• 1. Confirm the file path that was established in
  the forwarding script on your mail server is
  accurate.

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Bounced management by troubleshooting

1. For PIPE method

• 2. Verify the error logs of your mail server and
  web server for any indication of error during the
  bounce process.

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Conclusion

• Thus, by following these methods, you can reduce
  your email bounce rate, increase accuracy, and
  make sure your email goes to all recipients
  capable of receiving it.

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