Ten Things I Learned at OIA

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Ten Things I Learned at OIA

• Jeff Risley
• October 8, 2008

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10

• 73 percent of US GDP is consumption (In China
  its 38 percent)
  
• Everyone else is saving and investing The US is
  borrowing and consuming.
  
• Clyde Prestowitz, Economic Strategy Institute

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9

• When targeting, focus less on demographics and
  more on how the customer feels.
  
• Move from transactions to relationships.
• Lynn Swaitanowski, Creative Business Consulting
  Group

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8

• 1.2 million conferences, seminars, corporate
  meetings, trade shows and conventions in US
  
• Every one should include a service project!

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7

• Major demographic shifts will be happening in the
  US.
  
• 2043
• 400 million
• 90 urban
• 50 white
• 1 in 4 seniors
• Sunbelt
• Emilyn Sheffield, PhD, Professor, Department of
  Recreation Administration, California State
  University, Chico

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6

• The earth is going to be here long after we
  screw it up.
  
• What do you know? What are you doing? What are
  you saying?
  
• Joel Makower, Chaiman and Executive Editor,
  Greener World Media

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5

• On leadership
• People should be better as a result of having
  spent time with you.
  
• Michael Allosso, director/choreographer

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4

• The oceans cover 80 of the earths surface.
• Around the planet more than 4 billion people live
  within 35 miles of a coast.
  
• Jon Bowermaster has explored the oceans by
  kayak.
  
• Supported by the National Geographic Expeditions
  Council, the initial seven adventures have
  already taken us to the heart of the Aleutian
  Islands, down the coast of Vietnam, through the
  Tuamotu Atolls in French Polynesia, across the
  high plains of Bolivia/Chile/Argentina, and up
  the wild coastline of Gabon in West Africa. We
  explored Croatia's Dalmation Coast, and, most
  recently, we paid a visit to Tasmania in February
  2006. We have just completed the final expedition
  in the 10-year-long project, along the Antarctic
  Peninsula - ANTARCTICA 2008

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3

• The Boston Museum of Science is incredible!
• http//www.mos.org/

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2

• RFK, Jr., can preach the environmental gospel!

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1

• Barkley is perfect for the outdoor category
• Fully integrated
• Discipline agnostic
• Understand retail and passion brands
• Understand the active lifestyle consumer
• Big fans of the OIA members products and
  services!

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Thank YouJeff Risley

• Email jrisley_at_barkleyus.com
• Blog http//risleyranch.blogs.com
• Twitter http//twitter.com/RisleyRanch
• LinkedIn http//www.linkedin.com/in/jeffhrisley
  
  
• Del.icio.us http//del.icio.us/RisleyRanch