State of Wireless Technologies in the Philippines

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State of Wireless Technologies
in the Philippines
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FOCUS

• Wireless applications developed for cellular
  phones, personal digital assistants, and other
  forms of devices

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CELLULAR

• 70 local fixed line local operators
• 5 cellular service providers in the
• Philippines
• Extelcom, Piltel, Globe, Smart, Nextel
• Analog, CDMA, GSM phone services are
• available throughout the country

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• The country has around 15 million phone
  subscribers and 4 million fixed line subscribers

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• The Philippine wireless application developer
  community skills cover short messaging service
  (SMS or text messaging) Web, Unix and
  Microsoft-based for the wireless and fixed line,
  WAP, GPRS, Palm, IPAQ. Languages used are C,
  Java, Visual Basic, J2ME, Brew, Symbian, among
  others.

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• WAP does not do it!

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• Text messaging capital of
• the world

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• The Filipino Mobile Phone User

57 of our respondents are subscribed to Globe
while 47 with Smart. 70 are prepaid
subscribers. Smart is most popular to ages 24 and
below. 82 of our respondents own a Nokia mobile
phone with the 3310 model leading followed by the
3210. On the average, 20 text message are
sent daily by our respondents with the 33 to 36
age group being most active.
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• Wireless applications
• Picture messages and ringtones
• Information on demand
• Games Here are some examples of games

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• Smart txtgames
• Text to Millions
• Smart Adventure Game
• Handy Pet and Virtual Friends
• Entertainment
• Media and community applications
• Globe campus bulletin
• SMART ICQ
• SMART B-My-Buddy Chat
• Smart I-chat

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• My Crush
• Smart Chat Lounge
• Instant Messenger
• Mobile Chat
• PinoyMail WebTxt
• Inq7.nets YOU!
• Jobs Online
• Mobile advertising and promotions
• Mobile Commerce

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• Location Based Services (LBS)
• Secure Me
• Track Me
• Smart Automatic Vehicle Location System
• Corporate solutions and personal information
  manager

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• Smart Yahoo Mail
• StorIT
• Globe Photo Album
• Mobile Opinion
• B2BPriceNow.com
• SMART my TXT Site
• Mobile Banking
• Group Text
• Package Tracker

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• The current demand for wireless applications
  spurred a new area of focus for the software
  development sector. Some of the players in this
  area are

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• ePLDT
• Xurpas
• Mobile-Arts
• GiveMe Unlimited
• Chikka
• Webcast Technologies
• Fluxion
• Wolfpac
• DFNN
• Wireless Works
• Sequel Solutions
• Personalized Greetings
• Asian Navigation Tracking Service
• Softrigger Interactive
• WebXtend
• SpinWeb Inc.
• stag Philippines
• Icon Interactive

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• What made it click?

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• Challenges

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• Carriers walled garden approach

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• QUESTIONS?