Supra EOL Campaign Process Flow

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Supra EOL Campaign Process Flow
May, 2008
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The programme and offer in brief

• You can offer your customers a 5 discount for
  every Supra traded in and SupraPlus corded
  product purchased. Or a 10 discount for every
  Supra traded in and SupraPlus wireless product
  purchased

Minimum new purchase must be 25 units You can
claim your discount upfront, upon receiving a
unique reference code when you log your end user
deal details on www.supracashback.com/claim and
providing this to your preferred authorised
Plantronics distributor. This discount cannot be
used in conjunction with any other Plantronics
offer or pricing support. Traded in Supra units
must be returned to Plantronics Full terms and
conditions available www.supracashback.com/terms
a free of charge returns bag will be provided
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You can have co-branded eBlasts and Direct Mail
to communicate to your customer base
Copy is not final on these draft materials. For
illustration only
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The Plantronics website and claim area
Entire campaign and claim process managed from a
single site
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The process

• Reseller completes discount request online claim
• PLT provides unique claim reference code by email
  for specified discount
• Reseller claims their discount by using the claim
  reference code with their authorised supplier.
  These units will be supplied at the discounted
  rate
• The reseller sell the SupraPlus to the end user
  with the committed discount
• PLT will send a return bag to EU and upon return
  will responsibly dispose of Supras

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The supplier area for making claims
www.supracashback.com/claim Please log your
claims here
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Supra EOL Offer
BUY-BACK VALUES
Programme Mechanism
Reseller claims via web stating distributor
choice
Disti checks reseller claim ref online and
offers up-front discount
PLT checks claim and supplies e-voucher to
reseller
Reseller claims via web stating distributor
choice
Reseller places order with disti, (ref claim)
Reseller passes on discount to customer
PLT Rebates distributor for claims made
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The process getting your discount!

Until this point the reseller can amend his
quantities on the web site using his reference
code
Distributor makes check on the admin area of
www.supracashback.com/admin to confirm the code
is valid
PLT marketing checks claim and approves/ declines
claim
Reseller to log onto www.supracashback.com/claim
Reseller receives email confirmation and
reference code to claim his discount
Reseller places order with his preferred
distributor
Reseller logs his deal details
Reseller sells to customer at discounted
price
Distributor offers upfront discount
Including End User contact, company, address,
email address and telephone number. Their contact
details Their supplier (distributor) Quantity
details
Distributor includes the PLT discount in sales
price
Note THE DISTRIBUTOR CANNOT SEE THE RESELLERS
END USER CUSTOMER DETAILS
PLANTRONICS ISSUES A FREE RETURNS BAG TO THE END
USER CUSTOMER FOR RETURN OF OLD SUPRA UNITS AND
CLOSE OF PROGRMAME
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Questions

• Please direct any questions to
• Your account manager or,
• Clare Tibbitts, Regional Marketing Manager,
  Plantronics
• clare.tibbitts_at_plantronics.com, DDI 44 (0) 1793
  842514
• Neil Watson, Channel Marketing Manager,
  Plantronics
• neil.watson_at_plantronics.com, DDI 44 (0) 1793
  842523
• Good selling!