Regional Prevention Center

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Kansas Department of Transportation Traffic
Safety Conference April 29, 2008 Presenters
Karen Leisner, Mary Moss and Jason Verbeckmoes
Regional Prevention Center 1125 West Spruce
Street Olathe, KS 66061 913-715-7880 www.jocostop
.org
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• Sustaining Underage Drinking Prevention
  Initiatives What Works
• Introduction History of the Johnson County STOP
  Underage Drinking Project, Inc.
• STOPs Prevention Framework Strategies
• Risk Protective Factors
• Social Development Strategy
• Center for Substance Abuse Prevention (CSAP) Six
  Prevention Strategies
• Media Technology
• Sustainability
• Diversify funding
• Building Capacity
• 12 Community Sectors
• Struggles
• Toolkit

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• Johnson County STOP Underage Drinking Project,
  Inc.
• History
• Johnson County Safe Communities, Inc. (JCSC)
  was created in June 1996 out of the Johnson
  County Traffic and Safety Council.
• In 1998, the Johnson County STOP Underage
  Drinking Project (STOP) was formed as a
  subcommittee of JCSC.
• Reason for coalition formation
• The development of the Johnson County STOP
  Underage Drinking Coalition came about through
  frustration on the part of Court Services
  personnel, Juvenile Probation, prevention
  specialists, School Resource Officers, Law
  Enforcement, city and county Judges, parents and
  youth with underage drinking and tragedies
  related to that.
• Through the frustration, this group of
  concerned professionals and community members
  came together to discuss actions that needed to
  be taken in order to create more awareness and
  education regarding underage age drinking in
  Johnson County. This group developed into the
  Johnson County STOP Underage Drinking Project.
  The Wrong of Passage and Choices program came
  soon after as an educational means to addressing
  a national problem at a local level.

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• Johnson County STOP Underage Drinking Project,
  Inc.
• History
• In February 2001, the JCSC coalition obtained
  501-C-3 non-profit status.
• An official name change from Johnson County
  Safe Communities, Inc. to Johnson County STOP
  Underage Drinking Project, Inc. occurred in
  November 2005.
• In August 2006, the Kansas Citizens Committee
  on Alcohol and Other Drug Abuse in collaboration
  with Addiction and Prevention Services awarded
  STOP the Kansas Coalition of Excellence award.
  The award recognizes excellence in substance
  abuse prevention and community volunteers and
  coalitions. STOP was selected based on the
  ability to demonstrate strong leadership,
  sustainability in funding and clear goals and
  outcomes.

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Johnson County STOP Underage Drinking Project,
Inc. Overview MISSION STATEMENT Johnson County
STOP Underage Drinking Project, Inc. is a
collaborative effort of local agencies and
organizations dedicated to reducing injury and
death within our community. PURPOSE
STATEMENT The Johnson County STOP Underage
Drinking Project, Inc. in committed to
providing youth, parents, and the community with
factual data, education, prevention
and intervention tools to reduce the incidence of
underage drinking and related tragedies. VISION
The vision of the Johnson County STOP Underage
Drinking Project, Inc. is to create a safe,
healthy community where youth make positive
choices.
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• Johnson County STOP Underage Drinking Project,
  Inc.
• Overview
• Activities
• Wrong of Passage Video Education Series
• Newsletter
• Youth Leadership Summit
• Drug Free Communities Grant
• Public Service Announcement (PSA)
• Town Hall Meetings
• Golf Tournaments
• College Scholarship Fund
• Back to School Events
• Prom Essay Contest
• Developing safe summer alternative
• Supporting legislative issues regarding underage
  drinking prevention
• School Athletic Extra Curricula Activity
  Information Night
• School orientation (freshman, parent information
  night)
• Etc.

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• Johnson County STOP Underage Drinking Project,
  Inc.
• Goals
• To provide Johnson County with education
  regarding underage drinking and related tragedies
• To provide alternative activities to the youth
  of Johnson County
• To increase youth and adult membership/involvemen
  t in the Johnson County STOP Underage Drinking
  Project, Inc.
• Outcomes
• Increase attitudes opposed to ATOD use by
  youth.
• Reduce ATOD use by youth.
• Delay first use of alcohol, tobacco and other
  drug use by youth.

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• What Works?
• Framework Risk Protective Factors/Communities
  That Care
• STOPs Prioritized Risk Protective Factors

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What Works? Framework Risk Protective
Factors/Communities That Care Social Development
Strategy
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• What Works?
• Framework Risk Protective Factors/Communities
  That Care
• Social Development Strategy
• Social Development Strategy emphasizes two key
  protective factors bonding to prosocial family,
  school and peers, and clear standards or norms
  for behavior.
• The strategy identifies three processes that
  promote these protective factors opportunities
  for involvement in productive prosocial roles,
  skills to be successfully involved in these
  roles, and consistent systems of recognition and
  reinforcement for prosocial involvement.
• These factors protect against the development of
  conduct problems, school misbehavior, truancy,
  and drug abuse

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• What Works?
• Framework Risk Protective Factors/Communities
  That Care
• Social Development Strategy
• STOP provides community service opportunities
• Being a STOP Panel Speaker at various educational
  presentations throughout the county
• Volunteering at STOP fundraising events
• Attendance at STOP meetings and events
• Assemble informational packets used in prevention
  presentations
• STOP provides opportunities to build skills
• Yearly Middle High School Youth Leadership
  Summits
• Technical Assistance and Event Planning to
  various high school drug-free clubs (SADD, etc.)
• Involvement in advocacy opportunities
  (legislation, etc.)

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• What Works?
• Framework Risk Protective Factors/Communities
  That Care
• Social Development Strategy
• STOP recognizes youth for being positive role
  models
• Since 2005, STOP has provided a Johnson County
  STOP Underage Drinking Project, Inc. Scholarship
  Fund that awards 1,000 scholarships to a
  college/university to Johnson County high school
  seniors
• The Scholarship Fund is a character-based
  scholarship and applicants demonstrate their
  involvement locally (community, school, faith,
  etc.) in prevention initiatives and explanation
  of how they have been a positive, drug-free role
  model to others.
• An Awards Banquet is held in June to publicly
  thank the students for their involvement in
  prevention efforts and to showcase their
  outstanding character commitment to being
  alcohol and drug free

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Information dissemination This strategy provides
  awareness and knowledge of the nature and extent
  of substance use, abuse, and addiction and their
  effects on individuals, families, and
  communities. Information dissemination is
  characterized by one-way communication from the
  source to the audience, with limited contact
  between the two.
• Examples Booths at Back-to-School events,
  community health fairs, PTA information night,
  school health/safety/wellness fairs, distributing
  STOP brochures and other brochures related to
  substance abuse prevention, distribution of the
  Wrong of Passage folder of resources education,
  various educational information posted on the
  STOP website, articles related to substance abuse
  prevention in newspapers, school newsletters,
  distribution of PROMise to be Drug-Free materials
  to area florists, tuxedo rental, limousine
  services, schools, etc.

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Education This strategy involves two-way
  communication and is distinguished from the
  information dissemination strategy by the fact
  that interaction between the educator/
  facilitator and the participants is the basis of
  its activities. Activities under this strategy
  aim to affect critical life and social skills,
  including decision-making, refusal skills,
  critical analysis (e.g., of media messages), and
  systematic judgment abilities.
• STOPs primary prevention education strategy
  utilizes the Wrong of Passage Choices media
  presentation and the Classroom Performance System
  to engage participants in active real time data
  collection and discussion.
• To Date, STOP has provided at least 318
  presentations to at least 25,828 participants
  since 2000
• Examples The Wrong of Passage and Choices
  underage drinking prevention presentations to
  various community sectors (school, parents,
  PTA/PTO, faith-based organizations, boy scouts,
  etc), panel presentations at underage drinking
  prevention trainings and forums (members answer
  questions about social norms, attitudes, alcohol
  abuse, etc.), Town Hall meetings on underage
  drinking, facilitation of the Wrong of
  Passage/Choices program for the students that
  will participate in athletics and their parents
  at various high schools in Johnson County,
  Alcopops training (alcohol media trends, etc.),
  middle and high school youth leadership summits,
  drug trends presentation utilizing the
  Communities That Care Student Survey,
  presentations for parents and youth receiving
  Housing and Urban Development (HUD) assistance,
  facilitate the Wrong of Passage underage drinking
  prevention program for the Johnson County Court
  Services Be A Parent class.

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What Works? Framework Center for Substance Abuse
Prevention (CSAP) Six Strategies Education Wron
g of Passage A Wrong of Passage is a 26-minute
video geared toward parents and adults. It was
videotaped in Johnson County, Kansas and is
presented as part of an interactive multi-media
presentation, followed by a panel discussion.
Choices Choices is a 19 minute video geared
toward teens. It is presented in the same format
as A Wrong of Passage, with slides and
question-and-answer session for the younger
audience. SHOW CLIP OF WRONG OF PASSAGE
VIDEO
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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Alternatives This strategy provides for the
  participation of target populations in activities
  that exclude substance use. The assumption is
  that constructive and healthy activities offset
  the attraction to--or otherwise meet the needs
  usually filled by--alcohol and drugs and would,
  therefore, minimize or obviate resort to the
  latter.
• Examples STOP partnered with the Kansas City
  Royals baseball team and were selected as
  Rookies of the Week. Fifty game tickets and
  food vouchers were provided to coalition members
  and youth to attend this special event and were
  recognized during the baseball game, partnering
  with the Kansas City Wizards, Olathe Police
  Department, Shawnee Police Department, Shawnee
  DARE and other drug free programs in the KC Metro
  area to provide a Drug Free Youth Night With the
  Kansas City Wizards. STOP sponsored back to
  school pool party program in conjunction with
  various high schools as a drug-free event for
  students. Youth participated in an education
  program where students were competing in an
  alcohol trivia contest for donated prizes, hosted
  Back to School event at Incred-A-Bowl (trivia and
  education for youth, prevention materials and
  give away prizes were included)

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Problem identification and referral This
  strategy aims at identification of those who have
  indulged in illegal/age-inappropriate use of
  tobacco or alcohol and those individuals who have
  indulged in the first use of illicit drugs in
  order to assess if their behavior can be reversed
  through education. It should be noted, however,
  that this strategy does not include any activity
  designed to determine if a person is in need of
  treatment.
• Examples The coalition and its members will
  refer individuals to local social service
  organizations/agencies when requested. Also,
  Hotline numbers and other resources are provided
  in participant folders/packets as well.

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Community-based process This strategy aims to
  enhance the ability of the community to more
  effectively provide prevention and treatment
  services for substance abuse disorders.
  Activities in this strategy include organizing,
  planning, enhancing efficiency and effectiveness
  of services implementation, interagency
  collaboration, coalition building, and
  networking.
• Examples coalition meetings, strategic
  planning, planning back-to-school alcohol
  awareness projects and spring proms and
  graduation events meeting to plan strategies for
  education of youth, parents, schools, etc.
  regarding underage drinking prevention
  Back-to-school pool party task force created
  STOP coalition meets monthly to plan, discuss
  current initiatives, and address any request for
  services/needs that may arise Action planning
  for drug free alternative activities/events
  collaborate with various organizations/agencies
  throughout the county to build comprehensive
  prevention initiatives and utilize resources
  coalition members wrote/mailed letters recruiting
  youth volunteers to attend STOP Underage Drinking
  Youth Forum to address and decrease underage
  drinking facilitate a parent forum that brought
  local parents and coalition members together to
  address strategies to reduce/eliminate underage
  drinking in Johnson County.

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Environmental This strategy establishes or
  changes written and unwritten community
  standards, codes, and attitudes, thereby
  influencing incidence and prevalence of substance
  abuse in the general population. This strategy is
  divided into two subcategories to permit
  distinction between activities that center on
  legal and regulatory initiatives and those that
  relate to the service and action-oriented
  initiatives.
• Examples assist local schools in developing,
  strengthening and enforcing school policies
  related to underage drinking and other drug use
  advocating and testifying for Social Hosting
  legislation advocating for law enforcement to
  conduct regular compliance checks for sales of
  alcohol to underage individuals advocating for
  Party Patrol to enforce underage drinking and
  social host laws local restaurants agreed to be
  listed on the back of alcohol-free prom cards,
  and provide free appetizers to all students who
  brought the card in and had a meal prior to their
  prom, thus encouraging a drug-free prom season
  for community students STOP coalition members
  Judge Arnold-Burger and Officer Trevino testified
  in front of the KS House of Representatives in
  support of SB 197 regarding graduated sanctions
  for Minor In Possession and hosting parties
  after direct contact with the coalition, a local
  liquor store owner adopted a policy to distribute
  STOP Underage Drinking stickers to adult patrons.
  The stickers were created by the coalition.

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• What Works?
• Framework Center for Substance Abuse Prevention
  (CSAP) Six Strategies
• Environmental
• SHOW NEWS CLIPS REGARDING SOCIAL HOST LAW
  ENFORCEMENT
• SHOW FIRST PSA CREATED FROM BLUE VALLEY SCHOOL
  DISTRICT

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What Works? Utilizing Media and Technology in
Prevention
Traditional Sources of Media Newspapers Radio Te
levision Stations Billboards Should continue as
key partners with the coalition
New developments Internet Social
Media Email Websites Blog Cell Phones Other
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What Works? Utilizing Media and Technology in
Prevention
Utilize Old Media Send your news through a
press release to all radio, newspaper, and
television stations Develop a Public Service
Announcement (radio or TV) Publish your
successes!
Examples of Success Public Service
Announcement STOP Underage Drinking Project in
Olathe sponsors a PSA Development
Competition Winner received free movie tickets
for a year. Enter Sobriety Rocks Contest Many
newspaper articles have been published.
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What Works? Utilizing Media and Technology in
Prevention
Examples of Success View PSAs used in STOPs
Media Campaign on Underage Drinking Prevention
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What Works? Utilizing Media and Technology in
Prevention
Additional Technology Start a blog Wordpress.com
or Blogger are free www.4prevention.wordpress.co
m Provide links to your school, school district,
Regional Prevention Center, etc. Post articles
written by you or about you.
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What Works? Utilizing Media and Technology in
Prevention
Facebook or MySpace
How many already use these sites? Start a group
specifically for students that dont use
drugs/alcohol and are good role models. Ask
those in your group for support on a particular
task or action. Post pictures and articles or
even your PSA.
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What Works? Utilizing Media and Technology in
Prevention
YouTube
Subscription is easy Post your PSA Then email
it out, or post it to your facebook Send it to
elected officials, school board members, school
administration, and all students
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What Works? Utilizing Media and Technology in
Prevention
Use clubs or orgs that are already together
Ask a broadcast journalism class or graphic arts
club or yearbook staff to help you create really
good looking and professional materials Contact
your local RPC for possible grants or community
service opportunities.
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Utilizing Media and Technology in Prevention
www.jocostop.org
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Sustainability
Diversify Funding Sources utilizing local, state
and government grant opportunities such as Drug
Free Communities Grant, local Alcohol Tax Fund
dollars, corporations, foundations,
etc. Successes STOP has had with funding Drug
Free Communities Grant, City of Overland Park,
Kansas Department of Transportation,
Fundraisers Sustaining Funding to continue
building a comprehensive prevention program
STOP sponsors two golf tournaments annually to
assist in sustaining funding, providing services,
purchasing materials, general accounting and
scholarships to area youth. Active requests for
donation and sponsorship needs to occur on a
regular basis. STOP Past Present Sponsors
Sprint, Gear For Sports, Sams Club, Department
of Transportation, The Golf Stop, Microsoft,
Applebees
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Sustainability Example of Donation Request
Letter
To Whom It May Concern As a member of the
community that supports rewarding youth for
becoming drug free role models to their peers,
the Johnson County STOP Underage Drinking Project
would like to ask for your support in preventing
youth from participating in problem behaviors
that deteriorate the individual and their
family. STOP is hosting its annual Golf
Tournament and Silent Auction Fundraiser on April
14, 2008 at LionsGate Country Club, and would
like to request a donation from your business.
The proceeds from your donation will go towards
providing local substance abuse prevention
initiatives and character scholarship awards to
local youth who have been drug free role
models. Any assistance you can provide would
greatly be appreciated. Thank you for your
support and generosity. STOPs tax id is
48-1203303 Sincerely, Jason Verbeckmoes Board
Member
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Sustainability Example of Donation Request Letter
October 18, 2006 To Whom It May Concern The
Johnson County STOP Underage Drinking Project is
a 501(c) 3 non-profit organization comprised of
concerned professionals and youth volunteering
their time to focus on a very important issue
eliminating the incidence of underage drinking
and related tragedies. STOP has been in
existence since 1998, and is committed to
providing youth, parents and the community with
factual data, education, prevention and
intervention tools regarding underage
drinking. STOP seeks a corporate donation from
QuikTrip so that we can continue our commitment
to prevent underage drinking and related
tragedies. With sponsors like you, we are able
to provide community prevention opportunities
such as our Alcohol and Drug Free Youth
Leadership Summit and the Underage Drinking
Prevention Scholarship Fund. Your contribution
will ensure that our drug-free alternative
activities continue. This past August, STOP met
the goal of presenting (15) 1,000.00
scholarships to local high school graduates that
take an active role in helping to prevent
underage drinking in the community. STOP has the
ability of measuring outcomes through the use of
the Kansas Communities That Care Student Survey
that is implemented in the schools. STOP
concentrates its efforts on four main factors
the age of initiation of drugs and alcohol,
lifetime use, 30 day use, and favorable attitudes
toward substance abuse. This organization is
ongoing, but specifically needs funding to award
scholarships, make the Wrong of Passage
presentation to parents and youth, and continue
to facilitate our Youth Leadership
Summit. Enclosed are a corporate donation form, a
pamphlet about STOP, a pamphlet about the Wrong
of Passage presentation, our sources of funding,
goals, objectives, and outcomes for STOP, and
proof of our 501(c)(3) status. Please contact me
if you have any questions or would like
additional information. Thank you in advance for
your support of the STOP Underage Drinking
Project and helping youth stay drug and alcohol
free. Sincerely, Jason Verbeckmoes
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Sustainability Example of Donation Request Letter
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Sustainability Recruitment

• Shouldn't Teens have a voice in issues that
  directly concern them?
• Now YOU CAN!
• STOP Youth Committee Needs YOU!
• What is STOP Youth Committee?
• STOP youth committee is a group of teens from
  Johnson County that work to make things better
  for the youth of Johnson County by making sure
  the youth voice is heard in the community and by
  giving youth a chance to take action on community
  issues through projects, rallies, retreats, and
  other youth-led activities.
• Come to Our Youth-Only Meeting!
• When Sunday April 2nd, 2006
• Time 400-530pm
• Where Minskys Pizza
• 13400 College (College Blvd and Pflumm)
• In Lenexa
• Who ALL 9th -12th graders in Johnson County
• FREE Pizza and sodapop!
• Jump on board if you want to make a difference!
• Questions Call 913-715-7880 or visit
  www.jocostop.org

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Sustainability Continuing Education
This is a reminder that the Johnson County
STOP Underage Drinking Project coalition meeting
is scheduled for Thursday, April 10, 2008 _at_ 330
pm at  Johnson County Sunset Building (11811 S.
Sunset, Olathe 66061) in room 1010 (119th
Ridgeview).    Agent Hamilton from the Kansas
Alcoholic Beverage Control (KABC) will be
providing a training on fake id's and other
issues as it relates to underage
drinking.    The coalition meeting will follow
the presentation.      Attached are the minutes
from March's meeting for your review.  As a
reminder, the STOP coalition meets the second
Thursday of each month at 330 p.m. at a new
location Johnson County Sunset Building. 
Thanks!

• Past coalition continuing education
  presentations
• Johnson County Med-Act will be providing an
  educational training about underage drinking as
  it relates to emergency medical services. 
• Drug Trend presentation facilitated by the
  Adolescent Center for Treatment

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Sustainability Recruitment
Involving all sectors of the community Youth Par
ents Business Media Schools Youth-Serving
organizations Law Enforcement Religious/Fraternal
Organizations Civic/Volunteer Groups Healthcare
Professionals State, Local and Government
Agencies Other
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Struggles
Open discussion from presenters regarding
struggles with sustainability, recruitment,
capacity building and youth involvement
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ToolKit
Review of Wrong of Passage Folder/ToolKit Closing
Remarks Questions/Concerns/Suggestions Thank
You!!!
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Contact Us Karen Leisner Regional Prevention
Center 1125 West Spruce Street Olathe, KS
66061 karen.leisner_at_jocogov.org Jason
Verbeckmoes Regional Prevention Center 1125 West
Spruce Street Olathe, KS 66061 jason.verbeckmoes_at_
jocogov.org Mary Moss Overland Park Court
Services 12400 Foster Overland Park, KS
66213 mary.moss_at_opkansas.org