Logo Design Shapes: What Shape Do You Choose

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Logo Designs What Shape Do You Choose!
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The shape of a logo sends various psychological
signals to a customer. Most frequently, companies
use three shapes and their variants when they
want to create a logo for their organization
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The Circle

• The first basic shape is the circle or its
  variants. Shapes like circles, ovals, ellipses,
  spheres, and even curves can all be used in logo
  designing and provides flexible, adaptable,
  timeless and even feminine signals!

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The red and blue Globe of Pepsi has changed very
little since its inception yet always seems
timeless. Apple Incs logo has always been an
apple and throughout the years look as fresh and
modern as always. This is timelessness and
adaptability of a logo!
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The Triangle

• The triangle and its variants as logos have been
  known since ancient times and commonly symbolize
  power, science, religion, human development,
  reaching forwards or upwards.

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The triangular symbol of AOL depicts moving
forward or reaching forward and it has rapidly
become one of the most sought after information
portals!
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The Square

• A box shaped like square and rectangle signifies
  stability, compactness, boldness, community,
  strength, balance and dependability and certain
  masculine traits.

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Microsoft Windows is a household name and one of
the most powerful companys of the world. Also
one of the most reliable operating system of the
world!
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To determine what shape a companys logo design
should be, the designer should conduct a thorough
brand search to identify the brands USP and a
market search to determine whether the customized
logo will be received favorably or not!