6 Best Practices To Manage Email Reputation

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6 Best Practices To Manage Email Reputation

• By Alphasandesh.com

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Initiation

• If you are an email marketer and getting your
  email filtered, it might not be the email
  content, but your email reputation that needs
  improvement.
• When you deliver emails, major ISPs and other
  external parties will assign you an email
  reputation. This sender score finds out whether
  you will be considered a spammer or as a valid
  email sender. A good email reputation makes sure
  an optimum deliverability. It will augment the
  possibility of your messages getting into the
  inbox of your recipient.

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How to manage email reputation

• Here  are some email marketing best practices
  which would be really very helpful in managing
  your email reputation
• Avoid to change your IP address
• Evaluate reputation data
• Rethink before making any changes
• Make sure about unsubscribe process
• Register to email feedback loops
• Administer unknown users

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Avoid to change your IP address

• Ignore to change your IP address. New IP
  addresses without any history are subject to
  restrictions and more rigorous reputation
  thresholds.

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Evaluate reputation data

• Frequently evaluate your reputation data across a
  big set of resources. Here are the kinds of data
  you should evaluate from time to time spam
  grievance rates, unidentified user rates, spam
  trap issues and infrastructure problems.

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Rethink before making any changes

• Prior to making any major changes to your email
  marketing program mainly to the type of content
  delivered or the frequency of delivery, you
  should assess the changes with a small piece of
  the list and determine your spam complaint rate.
  If the fresh emails depict more complaints than
  normally for your program, rethink about your
  strategy.

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Make sure about unsubscribe process

• You should be cautious about your email
  unsubscribe process. Receiving opt-outs off the
  list as rapidly as possible is key to reducing
  complaints. Check your process on a usual basis
  (preferably, prior to each send) to make sure
  that it works. Also, make sure to process
  feedback loop complaints and eliminate them from
  your email list before each send.

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Register to email feedback loops

• Once you have registered for the email feedback
  loops, drag those complainers off your list
  immediately who pressed the report spam button.

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Administer unknown users

• It is significant to administer unknown users.
  Regularly look at the proportion of messages sent
  that could not get delivered at receiving email
  server due to the nonexistence of the user.

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Conclusion

• Therefore, email marketing programs will only get
  successful if the number of users who go through
  and reply to the messages delivered.

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