Top 5 Items Not To Skimp On When Self-Publishing

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Top 5 Items Not To Skimp On When Self Publishing
Donna Price Business Success Coach Published
Author Speaker, Trainer, Facilitator
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Cutting corners is often done when a business
wants to cut costs, but make a LARGER profit.
But, when you are self-publishing.
It's important (vital) to avoid skimping on
certain aspects of your project if you want it to
be successful
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Here are FIVE things that you do not want to
skimp on when self-publishing. If you do, you
won't see as high of sales as you could have. If
you're going to self-publish, take it seriously
and pull out all the stops to do it right.
1 2 3 4 5
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Cover art
If you aren't a designer, it's important to hire
someone, or at least train yourself in what
constitutes a good cover design for your book. It
does matter whether your book will be printed or
is solely an eBook. The printed book requires a
higher quality graphic than an eBook, however the
design of both should be top quality. Your cover
art should adequately give possible readers an
idea of what is in the book. Along with the cover
art goes a good title that describes or puts a
picture in the readers mind to go along with the
book's contents.
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2. Jacket copy
Ask other experts for blubs, and comments about
your book, then write copy that will entice a
reader to read your book. Pay attention to word
count for digital books on some of the copy. You
may need jacket copy, and other copy based on
each medium you will present your book for sale.
If you're not well versed in writing copy, which
is different from other types of writing, teach
yourself about copywriting by reading other
descriptions of books both digital and jacket
copy. Additionally, you can hire an expert to get
this done for you.
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3. Layout
Each type of publishing requires a different type
of layout, and may require a different expert to
perform each layout. However, more and more
experts are popping up who can do all layouts for
you and even specialty layouts based on your
instructions. It is important to hire someone who
understands the types of layouts you need. It is
not unusual to hire more than one expert
depending on the types of layouts you want.
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4. Proof reading Editting
While most people are going to buy your book
based on the cover art, and the jacket copy, if
you want your readers to be happy and satisfied
as well as buy other products you put out, ensure
that your writing is top notch by paying
attention to the editing process. If you can't
edit your own writing by all means hire an expert
to do it for you. It can be difficult to keep a
clear head during the editing process, but it's a
very important aspect to self-publishing that
some people wrongly over look.
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5. Marketing, Marketing, Marketing

• You'll need marketing materials
• Social Media Facebook, Twitter, YouTube, Google
• LinkedIn.
• Blogs yours, others
• Interviews Radio, Internet Radio, TV
• Cover all sides of the marketing process using
  every channel that you can to get the word out
  about your product.

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Whenever you want to outsource consider how many
books you'll need to sell to break even on the
deal. If it seems impossible, renegotiate a new
price, or find another way to do it. But, don't
skimp on these five items if you want to have a
successful self-publishing experience.
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