Title: Radr
1 A Tool for Social Media Monitoring Management
2About Radr
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- At Neev, we build technology that enables
real-time brand management - Our product Radr
- Radr tracks conversations around brands,
products, people, competitors and ideas across
the social Web. - It tells organizations what people are talking
about their brands - good, bad, or ugly - and
let's them make more customer-centric decisions
about their business. - It's akin to a market research study with a focus
group of millions. - Radr even allows organization to be a part of the
conversation and measure the impact of their
social media initiatives. - We have complemented our product Radr with a
services offering - Geographical presence in Bangalore, Delhi
Mumbai
Radr Monitoring Tool for the Social Web
Analytics, Research Consulting Services
3Our product, Radr, allows you to
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4Feature List Listening
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- Search any track term
- Enter track terms to monitor conversations which
mention specific brands, products, people,
competitors, events and ideas across the social
Web in real-time
- Boolean logic
- Use Boolean logic (AND / OR / NOT) to refine your
search to a more specific set
5Feature List Listening
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- Geography Language
- Focus your search on content from a particular
country and/or content from - a particular language. Support is available for
multiple languages in the tool.
6Feature List Listening
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- Source
- Choose the source categories you wish to listen
to News, Blogs, Forums, Social - Networks, Micro blogging Services, Videos, PPTs
7Feature List Organizing
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- Granular search options
- Organize data (mentions) using a combination of
various criteria such as date, source, relevance,
tonality, track term or theme. - Keyword and mention ID-based search
- We've added a keyword search to search through
the archive of mentions and each mention is given
a unique identification number to facilitate
communication between various stakeholders. - Human filtering
- We understand that even the most advanced
computer analysis features will never fully
interpret the sentiment of a mention for
different contexts - which is why our tool
includes a phase of human filtering. - Note Automated Curation is also available in our
tool in case the brand /product mentions require
the same.
8Feature List Organizing
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Prioritization Our tool gives you the ability to
prioritize individual mentions which puts them in
a list of actionables that can be assigned to
different team members
- Track term-level curation within a mention
- In cases where a mention corresponds to multiple
track terms, you can curate the mention at a
track-term level. For example, an article
comparing two brands may paint a positive picture
for one brand and negative for the other. Our
tool allows you to curate the same mention
differently for each brand it corresponds to. - Influence of a source
- Each source is assigned a score which determines
its influence and veracity. This score is using
different algorithms based on the source and the
same determines the rating. of the source with
respect to other sources.
9Feature List Organizing
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Prioritization Our tool gives you the ability to
prioritize individual mentions which puts them in
a list of actionables that can be assigned to
different team members
10Feature List Organizing
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Prioritization Our tool gives you the ability to
prioritize individual
Tagging You can tag a mention to reflect the key
messages carried in the conversation or to
associate the mention with a particular
department in your organization.
11Feature List Participating
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- Roles privileges
- Assign roles and privileges to the different
stakeholders within and outside your organization
- thus making the tool fit in to your
organizational hierarchy and so that it can be
managed by your agency.Sharing - Mentions can be shared and escalated to specific
stakeholders via e-mail or to your network on
Facebook, Twitter and LinkedIn
12Feature List Measuring
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- Recurring Reports
- Every company operates on its own internal
schedule, which is why our reports can be
delivered on a customized schedule - daily,
weekly, monthly or even immediate updates of
urgent Actionables. - Custom Reports
- We provide you with filters for date, relevance,
tonality, track terms and tags so that you can
create custom reports over and above the
recurring reports. - Export to CSV, HTML or PDF
- Export social media content and/or graph data as
.csv, .html or .pdf - making it easy for use to
convert and represent data in to a more
intelligible output.
13Feature List Insights
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- Understanding your social Web presence
- Our tool generates interactive charts to analyze
your social media efforts - Buzz Volume, Share of
Voice, Sentiment, Media Segmentation, Themes,
Resolution Rate Time
Sentiment Analysis Our tool generates useful
reports to measure sentiment of the conversations
related to your brand/product Our tool allows
you to track sentiment based on track terms. For
Eg, if you are comparing 2 track terms sets
namely Coke and Pepsi, our tool would help you
classify the mention as positive for Coke and
negative for Pepsi if the mention is I like Coke
over Pepsi. Our tool makes sentiment analysis a
reliable forecasting method by keeping track of
the competitors, providing reviews of a
particular product and providing valuable
feedback .
14Feature List Insights
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- Drill-down
- Drills into the reports to understand which
significant event is having an inordinate impact. - Making sense of huge data
- Our Analysis shows that 90 of mentions contain
irrelevant data. However the 10 we identify
could have deep impact in affecting the value of
the brand /product
15Feature List Actionables
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- Collaboration
- A built-in actionable management system so that
engagement/participation tasks arising out of a
mention can be assigned to a person, given a
status, and tracked by others.
16Feature List Actionables
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- Tracking your team's performance
- To ensure that the engagement team is on top of
their to-do's, we also measure the performance of
resolution rates and resolution times for each
team member.
17Feature List Scheduled Reports
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- Automated reports can be scheduled to be sent to
multiple recipients for their perusal - Schedule/frequency of the reports can be
customized
18Feature List Dashboard for different users
- Once a user logs in, the dashboard shows the most
relevant data with respect to the primary
brand/product.
19Feature List Dashboard for different users
- Presents a wide number of different metrics in a
single consolidated view.
20Snapshot of Features
- Real-time Social Media MonitoringSocial
Conversations are prevailing all the time. Radr
provides providing users with real time results
from a database that is re-indexed throughout the
day. The information thus derived is realtime and
thus helps you to take immediate action if
required - Geography and DemographicsOne needs to identify
the customers and where they are located around
the world. Radr provides user-friendly charts
that show an overall snapshot, as well as trends
over time to quickly display geographic
information. You can also drill down and segment
opinions based on specific factors. For example,
we can easily identify people talking about
Hamam soaps based in Chennai.. - Comparisons and TrendsCompare multiple
competitors or issues across different geographic
areas, languages . Access and analyze trends
based on historical data archive and continuously
updated real-time data.
21Snapshot of Features
- Influencer Identification and EngagementIdentify
the people driving the conversations, and
understand who they are and their
authority/relevance to your company, brand or
products. Then, engage with key influencers and
opinion leaders to build, nurture and manage
relationships. - Collaboration and Workflow ManagementShare
information and insight with co-workers and team
members by saving and tagging searches and
content. The entire workflow - listen, measure,
understand and engage - can be managed within the
same platform, and include multiple team members.
You can also easily extract insights in PDF / CSV
(MS Excel), and use graphics to prepare reports.
22Sample List of Reports
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23Sample List of Reports
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24Sample List of Reports
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25Sample List of Reports
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26Sample List of Reports
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27Sample List of Reports
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28Sample List of Reports
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29sales_at_neevtech.com
Neev Information Technologies Pvt. Ltd.
Sweden
Singapore
India - Bangalore
USA
India - Pune
Neev AB, Birger Jarlsgatan 53, 6tr, 11145,
Stockholm Phone 46723250723
13 LSquare, 3rd Floor Parihar Chowk,
Aundh, Pune 411007. Phone 91-64103338
The Estate, 121,6th Floor, Dickenson
Road Bangalore-560042 Phone 91 80 25594416
08-03 SGX Centre 2, 4 Shenton Way, Singapore
068807 Phone 65 6435 1961
1121 Boyce Rd Ste 1400,Pittsburgh PA 15241 Phone
1 888-979-7860