How To Make Marketing Emails CAN-SPAM Compliant

1
How To Make Marketing Emails CAN-SPAM Compliant

• By Alphasandesh.com

2
Inception

• The CAN-SPAM Act is a governing law that controls
  the commercial email use. A commercial email is
  any email the main purpose of which is the
  marketing of a saleable product or service,
  involving email that promotes content on
  moneymaking websites is controlled.
• This act was provoked by the flood of spam people
  began to obtain in the 1990s.

3
Guidelines to make your emails CAN-SPAM Compliant

• To make your marketing emails CAN-SPAM compliant,
  just ensure you adhere to the following
  guidelines
• Send email to only people who have opted in
• Use clear email subject line
• Must use name address in email
• Include an unsubscribe link in email
• Regularly update your email list

4
Send email to only people who have opted in

• Send out emails to only those people who have
  opted-in to get messages from you. When you use
  opt in email list, the recipients will be
  well-informed about you when the email reaches
  their inbox. It means that the email in the
  majority cases will go into their inbox and they
  are more probable to unfold and go through it.

5
Use clear email subject line

• Do not make use of false or confusing email
  subject lines. Ensure that the email is correctly
  identified your  From name, To name,
  Reply-To address, and routing details which
  involve the originating domain name and email id.
  It must be exact and recognize the individual or
  business who started the message.

6
Must use name address in email

• Confirm that your companys name and address are
  used in the email. Your commercial email must
  have your valid official postal address.

7
Include an unsubscribe link in email

• Make sure you include an email unsubscribe link
  that can be simply seen by your recipient. Your
  emails must embrace a clear and noticeable
  justification of how the recipient can opt out of
  emails. 

8
Regularly update your email list

• If you explode a list and get failure to deliver
  notice due to some of those email ids which do
  not exist, remove those email addresses right
  away from your email list. You will not come into
  view as a genuine mailer if you continually send
  messages to the similar non-existent email ids.

9
Conclusion

• However, email is the best tool to communicate
  with your audience and generate leads. Therefore,
  if you do not follow the above rules, your email
  marketing results can decline to a greater extent.

10
Want to know more

• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/111418856016496243916
• http//www.youtube.com/alphasandesh1