Cayman Islands Product Update

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Cayman Islands Product Update

• First Quarter 2008

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Agenda

• Accommodation Update
• Current Statistics
• Current Room Stock
• Occupancy Statistics
• New Properties
• New Developments
• Product Enhancement Development
• New Initiatives
• Cruise Update
• PRIDE Update
• Upcoming Product Offerings
• Tourism Attractions Board Update
• National Trust Update
• Camana Bay Update
• Restaurants
• Sister Islands Update
• Events

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ACCOMMODATION UPDATE
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Current Statistics
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Current Room StockGCM, CYB, LYB

• As of February 5th 2008
• Based on available bedrooms

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Occupancy StatisticsGCM, CYB, LYB
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New Properties
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Pease Bay House - BT

• 4 bedrooms Children's den baby room
• 5.5 bathrooms
• Living room with piano
• Fully equipped kitchen
• Separate formal dining room TV, Central air,
  high speed internet Large patio with horizon
  pool, dining area BBQ, Private tennis court

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Pelican Point - NS

• 4 bedrooms, 4 bathrooms
• Living/dining room with Sat. TV, high speed
  internet

• Fully equipped kitchen
• Fully air conditioned and ceiling fans Large
  patio
  
• Separate BBQ area

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Halycon Days - NS

• 2 bedrooms den,  2 bathrooms  Living/dining
  with Cable TV, internet access  Full kitchen
  
•  Veranda with pool, outside BBQ  Boat dock

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New Developments
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Further updates

• Treasure Island Hotel has re-opened
• Hyatt Beach Suites has been renamed Grand Cayman
  Beach Suites
  
• Brac Inn Hotel proposed to open January 2009,
  32 rooms, located on southwest side of Cayman
  Brac
  

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PRODUCT ENHANCEMENT DEVELOPEMENT
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New Initiatives
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(CEPTS) Cayman Islands Environmental Project for
the Tourism Sector

• Consultant has been chosen (PA Consulting)
• Programme will commence later this month.
• The week of February 18th has been chosen for the
  launch
  
• 7 Pilot Properties
• Southern Cross Club
• Pirates Point
• Little Cayman Beach Resort
• Brac Reef
• Sunshine Suites
• Compass Point
• Cobalt Coast

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Sustainable Tourism Week (STW)

• Week of February 18-23 has been designated as
  STW.
  
• Will be used to communicate a range of
  sustainable messages and will also be used to
  kick-off the Cayman Islands Environmental Project
  for the Tourism Sector (CEPTS).
• Goal is to have a week of activities dedicated to
  creating the awareness of sustainable tourism
  development by highlighting initiatives and best
  practices, and encouraging debate, discussion,
  action and participation by all sectors of the
  community.
• Guest Speaker, Ms. Deidre Shurland, Director of
  CAST will be assisting our private sector via
  one-on-one meetings.

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Cruise Update
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Berthing Facilities

• CIG officially committed to the strategic
  decision of separating the cargo and cruise
  operations.
  
• Cargo dock to be moved out of George Town to
  facilitate the construction of the cruise ship
  berthing dock at the current cargo dock
  
• The location of the new cargo handling dock is
  still unknown.
  
• Negotiations have started with at least two
  highly viable stakeholder investors and as a
  result a more strategic approach is being
  pursued.
• This includes
• Reaching an agreement to satisfy local
  requirements for a thorough environmental impact
  assessment.
  
• Agreeing to maintain berthing facilities within
  the immediate GT harbour area.
  
• Increasing the space allotted for managing cruise
  passengers and thereby improving the visitor
  experience and
  
• Agreeing to build the facility sufficiently
  strong to withstand major storms

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Nickelodeon Family Cruise

• Nickelodeon and Royal Caribbean
• International have introduced a seven-day
• family cruise and has scheduled its inaugural
• trip for August 2008.
• Impressed with what the Cayman Islands had
• to offer they have included Grand Cayman on
• their itinerary.
• Only one trip is currently scheduled while the
  company assess the interest shown.
  
• The Nickelodeon family Cruise with Royal
  Caribbean will feature Nickelodeon activities
  and entertainment such as live game shows
  featuring the Nickelodeon slime, visits with
  kids' favorite characters like Dora the Explorer
  and SpongeBob SquarePants.

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PRIDE Update
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Whats happened

• November 2007
• Caribbean Tourism Day Event
• (PRIDE Program Overview to Accommodation Sector)
  
  
•  
• December 2007
• PRIDE Project Manager attends Sister Islands
  Tourism Association meeting on Brac to deliver
  PRIDE overview and Benchmark assessment results
  to attendees
• Mystery Shopping for Accommodation and completion
  of CAL Service Standards
  
• DAP Materials Development Continues (Know your CI
  Booklet and Notepads)
  
•  

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Next Steps(07/08 Fiscal Year)

• January 2008
• Touch- Point Meeting begin with Industry
  Stakeholders (PROMISES) to share individual
  results
  
• Customization of PROMISES Workshop
• Service Standards Accommodation Results Due
• Cayman  Airways Service Standards Inspections
  results Due
  
• CAL SOP Completed and Distributed
• DAP Materials Development Continues (Multimedia
  Campaign
  
• Selection of additional training cadre members
•  
• February 2008
• Presentation Event for Accommodation Service
  Standards Results to Accommodation Sector
  Industry  (TBC)
  
• PRACTICES Training for CAL Employees in Grand
  Cayman and Miami (TBC)
  
•  

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Next Steps(07/08 Fiscal Year) cont

• March 2008
• PROMISES ITS (PROMISES Programme Certification
  for PRIDE Project Team and cadre of trainers )
  
• PROMISES Workshops Begins
• Initial Rollout to CIDOT Immigration and Customs.
  Followed by rollout to Tourism Industry 
  
• PRACTICES Training for CAL
• SOP Customization for Accommodation Sector
•  
• April 2008
• Pre-Training PRIDE Awareness Events (TBC)
• PRIDE Programme media Blitz
• PRACTICES Training for CIDOT staff
• 18 PROMSIES Workshops

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Upcoming Product Offerings
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Cayman Airways Update

• CAL launches Brand Enhancement Campaign
• Monday, November 5th introduced a newly enhanced
  livery of one of its 737-300 aircraft.
  
• Over the next year other aircraft will get new
  identity
  
• Other aspects of the brand enhancement campaign,
  such as uniforms, stationary, business cards,
  ticket counters, web-site, advertisements,
  vehicles and signage will be gradually updated
  according to replenishment needs.

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The National Gallery - New Facility

• To date over 1.9 million dollars (financial
  goal is 2.5 million) raised
  
• Building slated for construction in early 2008
• Site just off the Esterley Tibbetts Highway near
  the Harquail Theatre.
  
• Hoped that the building will be ready for
  occupancy by fall 2008.
  
• The larger facility will enable the gallery to
  host wider and more diverse types of functions
  and exhibitions than currently possible.
  
• The new gallery will as host a permanent display
  area for Caymanian Art, and it will provide for
  more comfortable facilities for tourists and
  local visitors thereby enhancing their experience
  and appreciation of Caymanian visual arts.
• The new facilities will also allow for the
  educational centre and classrooms to be housed on
  the same premises.

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Artist Rendition of New Gallery
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Tourism Attraction Board Update
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TAB Update

• The new monthly Director's Tour at the QE II
  Botanic Park.
  
• Two-hour excursion personally led by the Parks
  General Manager, Mr. Andrew Guthrie
  
• Offering expert insights on whats growing,
  blooming, and fruiting along the way.
  
• Price US20
• Hours 9 a.m. to 11 a.m. on the second Tuesday of
  each month.
  
• (Exceptions March (Orchid Show conflict) and May
  (Kew International Botanic Competition
  conflict).)
  

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TAB Update cont.

• Orchid Show - March 9 10
• Annual joint event hosted by both the Botanic
  Park the Cayman Islands Orchid Society. 
  
• An exhibition of locally grown orchids and a
  plant sale of specially imported orchids, most of
  which are in bloom.
  
• Show not only showcases beautiful hybrid orchids,
  but also promotes the conservation of Caymans
  native orchids. 
  
• The event has also become an occasion for
  educating gardeners on the techniques of growing
  orchids. 
  
• Proceeds used for orchid conservation efforts to
  protect Caymans native orchids.
  
• Price regular admission of US10. Children 12
  and younger, free with parent.
  
• Hours 9 a.m. to 530 p.m. each day
• More info is online at http//www.botanic-park.ky
  /html/orchid_show.html

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TAB Update cont.

• The "Discover the East" Adventure Card
• PriceUS16
• Free admission to Pedro St. James and the Botanic
  Park.
  
• Additional free gifts and discounts at 10 eastern
  district attractions, restaurants, and
  businesses.
  
•  
• Available for sale at
• Foster's Food Fair, Avis/Cisco, Grand
  Cayman Marriott Beach Resort, Pedro St. James
  Gift Shop, The Queen Elizabeth II Botanic Park
  Gift Shop, Compass Point/Ocean Frontiers, The
  Grandview on Seven Mile Beach, National Trust of
  the Cayman Islands, The Reef Resort, Pirate's
  Caves, and Lorna's Texaco in Bodden Town. 
• More info is online at http//www.tab.ky/html/adv
  enture.html 

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TAB Update cont.

• New Directional Signage

Pedro St. James
Botanic Park
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National Trust Update
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National Trust Update

• New rack cards for the Mission House and Mastic
  Trail Guided Tours in circulation
  
• Visitor Centre rack cards in design
• New street signage for Mission House and Southern
  Mastic Trailhead.
  
• Signage for Northern Mastic Trailhead, George
  Town Visitor Centre, Governor Gores Bird
  Sanctuary will be arriving and placed shortly
  
• Signage will soon be in place for improvements to
  the Blue Iguana tour offered at the Botanic Park.
  Tours will be increased from twice weekly to
  twice daily commencing in the next few weeks.
• Uncle Sammys Pond in West Bay has been
  purchased and will be developed with parking and
  a boardwalk for public enjoyment
  
• The park adjacent to the Mission House is now
  open and includes a bird watching platform and
  childrens playground equipment.

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Harry McCoy Sr. Park - BT
New Dart Park recently opened in Bodden Town, in
vicinity of the Mission House
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Harry McCoy Sr. Park - BT
Bird Watching Tower
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Camana Bay Update
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Camana Bay - Now Open
Books Books

• South Floridas premier independent booksellers
  opened 4th branch in Grand Cayman.
  
•  
• At Camana Bay, Books Books will also hold
  regular reader and writer events, becoming a
  gathering place for booklovers across Cayman.
  
• Books Books at Camana Bay is open from 10am to
  9pm Monday to Saturday.  Gift certificates are
  available in-store.

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Camana Bay - Now Open
Hollywood Theaters

• 6 screen cinema stadium seating high-back
  reclining seats
  
• Offers staggered show times from early afternoon
  throughout the evening, with matinee prices
  available on shows before 600pm.
  
• The cinema is fully ADA compliant, with
  wheelchair access in all theatres.

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Camana Bay - Now Open

• Cayman National Bank
• In January 2008, Cayman National Bank opened the
  towns first retail bank.
  
• In a 5,000 square foot space on the ground floor
  of 62 Forum Lane, Cayman National offers ATM
  machines and both personal and business banking.
  
• The branch at Camana Bay is Cayman National
  Banks sixth on Grand Cayman.
  

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Camana Bay - Now Open

• Ernst Young
• London Amsterdam Trust
• Goldman Sachs
• Dart Realty

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Camana Bay - Whats Coming

• NKY
• Will present the latest collections from todays
  top fashion designers straight from the runway.
  
• Opening hours from 1000am to 900pm
• Island Companies
• Opening a flagship store in Camana Bay
• In a 6,000 sq ft store designed to reflect
  Caymans historic homes, Island Companies
  presents designer jewellery and watches

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Camana Bay - Whats Coming

• Abacus
• Opening early 2008
• Camana Bays first restaurant
• Offering all day dining and a sophisticated
  lounge bar from the successful team behind
  Deckers Markus Mueri and Neil Bryington.
  
• Cafe-style seating will provide al fresco dining
• Open kitchen will present the opportunity to
  watch the chefs at work
  
• Private dining room for business meetings or
  special occasions.
  

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Camana Bay - Whats Coming

• Cafe Del Sol
• Offering gourmet coffees and pastries
• Set to open in early 2008
• Cafe del Sol will connect directly into Books
  Books, allowing customers to enjoy a book or
  magazine with a cold drink or latte.
  
• With internet stations and a community notice
  board
  
• Haagen-Dazs
• The leading brand in premium ice cream,
  Haagen-Dazs will open its fourth store in Grand
  Cayman on The Paseo at Camana Bay.
  

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Restaurants
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Davie Jones Locker - GT

• Set to be renamed the Dog House.
• This continues the theme of other two restaurants
  in Grand Harbour called the Brick House and the
  Brew House
  
• Now the third restaurant in the area owned by
  Harry Lalli.
  
• Menu will be changed but otherwise it will
  continue to be a sports bar.

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Prime Churrascaria - WB

• Opened 12th November 2007
• Located in Governor's Square
• A new type of dining experience based on a
  Brazilian Churrascaria Steakhouse.
  

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Prime Churrascaria Cont.
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Ye Old English Bakery EE

• Second location open opposite the Morritts
  Tortuga Resort
  
• Local deliveries to hotels in the area
• Hours Monday-Friday 6.30am-3.30pm Saturday
  6.30am-3pm Sunday 8am-2pm

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Dairy Queen - GT

• Opened 17th January
• Location Waterfront Center
• Hours 11am 9pm Mon-Sat 12pm-9pm Sundays
• Ice creams 97 fat free most toppings fat free
• Owner Mike Flowers (previous owner of Lone Star)

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Restaurant Changes

• Antica Gelateria - Reopened its doors after being
  closed for just over two months.
  
• Dirty Reids - Relocated to Pedro St. Castle, BT

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Sister Islands Update
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New Properties

• Casa Cassiopeia
• Located in Little Cayman
• License pending
• Sunrise Cottage
• Located in Little Cayman

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Proposed Developments

• Cayman Tropical Oasis 
• Location Cayman Brac
• A Beach Club Resort Destination
• Proposed Hotel Community Facilities  A
  four-five story hotel or condo-hotel is proposed
  for a future phase of this complex.
  
• http//www.caymantropicaloasis.com/

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Proposed Developments

• Kings Point Towers
• 23 units
• Break ground next month
• Located east of Cayman Breakers, South Side
• Units, except penthouses will be town house
  style
  
• 2 bedrooms, 2 ½ bath
• 250,000 for townhouse
• 4 penthouses, 3 stories high
• Penthouses 360,000
• Total project completion 2011

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Events
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Cayman Carnival Batabano 2008 Schedule

• April 26, 2008 - Junior Batabano street Parade
  and Family Fun Day - Glass House Lawn
  
• May 1st - Masquerade Fete - Pedro Castle
• May 2, 2008 - Friday Night Fete - Tree House
• May 3, 2008 - Cayman Carnival Batabano Adult
  Street Parade and Street Dance.

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Sister Islands Events

• Annual Brac Jackpot Fishing Tournament - May
  16-18
  
• Little Cayman Annual Sister Islands Cook-off -
  May 17