About Subway

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About Subway

• members??????????????
• contentsThe brief introduction of Subway
• The features of product
• Local marketing strategies
• Marketing program

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The introduction of

• Subway is an American restaurant franchise
  that primarily sells submarine sandwich (subs)
  and salads.
• It is owned and operated by a boy who called
  Fred Deluca in 1965.
• specialized in sandwich, it also provides soft
  drink and dessert.
• At the Subway restaurant, you can find their
  environment is very comfortable, the design is
  fashionable.
• It has long history. Now, Subway is one of the
  fastest growing franchises in the world with
  36,558 restaurants in 99 countries and
  territories as of April 7th, 2012. It is the
  largest single-brand restaurant chain globally
  and is the second largest restaurant operator
  globally after Yum Brands (over 37,000
  locations).

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Product Features

• SUBWAY sandwiches offer fresh baked bread which
  size is 12 inches and 6 inches, all kinds of
  meat, cheese, vegetables and ingredients.
• We also offer a Subway roll, cooked food and
  salads, potato chips, fresh baking cookies and a
  variety of drinks, allow you to eat a hundred
  tires.
• There are very popular sandwiches which are Tuna,
  Turkey breast, Italian BMT in Subway.

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Local Marketing Strategy

• In Changsha, there are many chain shops of
  subway, as other subway in another city, the
  sales of subway are depended on preferential
  program on common customers, including sending
  membership cards to clients at the first time
  that they patronize the shop and they will become
  the members of the club of subway. The members
  will get grades when they patronize the shop and
  buy food. When achieving certain amount, they can
  win a free product of subway.
• In addition,Subway provide take-away service. the
  clients also buy food through group purchase in
  the internet,beause it can give consumer a
  discount.Through the way,Subway aquired market
  share.
• While Subway invented a new type of food. The
  store always organize sample activity that the
  consumer can known more information about the new
  food.

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Marketing Program

• Responding to evolving consumer expectations for
  health, fresh, custom-made sandwiches, proving
  healthier menu selections.
• Sales of sandwiches are growing 15 percent
  annually.
• Through the low franchisee start up costs,
  growing global business.