Marvel Enterprises

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Marvel EnterprisesOracle
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Marvels History

• 1961 Marvel Comics born with debut of Fantastic
  Four
• 1960-70 X-Men, Spider-Man, Hulk and others born
• 1991 Marvel goes public as MRV
• 1996 Marvel files for bankruptcy
• 1998 Marvel reborn as MVL
• 2002-present Turnaround story complete with huge
  theatrical hits Spider-Man and X-Men

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Marvel Stats

• Library of over 5000 characters
• Sales in 2004 of 513 million
• Market value of 2.4 billion
• Approximately 230 employees
• as of 4Q 2004

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Marvels Structure
Publishing
Toys
Studio
Licensing

• Approximately 60-70 titles published per month
• Net sales in 2004 of 86 million
• 13 of publishing revenue from mass-market sales

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Marvels Structure
Publishing
Toys
Studio
Licensing

• Outsourced toy manufacturing
• Net sales in 2004 of 213 million
• New In-Licensing Agreements

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Marvels Structure
Publishing
Toys
Studio
Licensing

• Existing Licensing Agreements with Major Studios
• Direct to Video Animated Films
• Recently Announced In-House Production of Movies

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Marvels Structure
Publishing
Toys
Studio
Licensing

• Over 500 Active Licensees
• Net sales in 2004 of 215 million
• Best in Class partners in every major category

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Marvel Enterprises

• GlobalLicensing System
• Rights Royalties Management

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The Challenge

• Non-linear approvals
• Complex rights structure
• Guarantee Tracking
• Variable rates and payments
• Management requires reports

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The Issues

• Manual workflows
• Unstructured Rights Tracking
• Non-integrated Financials
• Inefficient Royalty Processing
• Difficult to aggregate data

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The Solution

• Quoting Approval Workflow
• Detailed Rights Configuration
• Service Contracts Integration
• Custom Royalty Engine
• Discoverer Reporting

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Deal Creation / Negotiation
Research
Deal Approval/Legal Review
Customer Research
Check Rights Availability
Financial Review
Executive Approval
Initial Licensee / Agent Discussions
Deal Memo Creation
Deal Memo Creation

• Consumer Products Group

• Access Repository
• Collision Checking

• Proactive Targeting of Rights or Licensees Using
  Rights repository

Royalty Processing and Management
Product Approval
Deal Approval/Legal ReviewCont.
Legal Review
Execution of Contract
Final Product Approval
Product Review / Brand Integrity
Royalty Management

• Marvel Signature

• Billing Schedule
• Upfront Payments

• Legal Ts Cs

• Legal
• Brand Assurance

• IP Assets to Licensee
• Product / Sample Submission

Process Flow Players
Accounting Compliance
Royalty Submission
Licensee
Licensing Sales Department
Manage Royalty Reports
Manage Royalties Open Invoices
Assure Compliance
Executive
Legal

• Legal
• Finance

• Finance

• Validate Rights
• Confirm Royalties Calculations

Finance
Brand Assurance
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Marvel Enterprises

• Oracle Initiatives
• Publishing
• ToysHuman ResourcesPossibly ECM

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Publishing

• Vendor Management Scheduling
• Order Management Shipment
• Invoicing Revenue Recognition
• Talent Work Tracking
• Payment Processing
• Workflow Alerts

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Toys

• Demand Planning
• Procurement
• Multi-Currency Revenue
• Expense Tracking
• Logistics Management
• Warehouse Management

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HumanResources

• Central HR Data Repository
• ADP Integration
• Incentive Compensation
• Workflow Alerts
• Future Self-Service Access

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Enterprise Content Management

• Potential Oracle Solution
• Integration with Licensing System
• Brand Assurance Production Workflows
• Archiving Process and SAN
• Portal for Digital Asset Access and Product
  Submissions
• Reporting

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With great power comes great responsibility