Commission Junction Technology and FrontPage 2000

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Commission Junction Technologyand FrontPage 2000
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Agenda

• Who Am I?
• A Great Little Story
• Thoughts
• Why FrontPage?
• Why Commission Junction?
• FrontPageWorld.Com
• The Demo
• QA
• Where to Go For More

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Who Am I?

• Director of Internet Technologies, Rubicon
• Co-Author,
• Special Edition Using Microsoft FrontPage 2000
• Webmaster, FrontPageWorld.Com
• Co-Owner GETAJOB.COM
• Big Fan of Affiliate Marketing
• Frequent Speaker
• UCSB Alumni

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A Great Little Story

• An opportunity arises
• A market realized
• A Web site built
• Affiliate marketing understood
• A profit seen
• Everybody is happy
• A nice little future
• Room for more stories like this one

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Thoughts on the Industry

• Too easy to lose too much money too fast.
• There are options, just like in life, other than
  huge.
• There is a great place for the little guy on the
  Internet.
• There is no better market than the little guy.
• There is an online obsession with things that
  waste time.
• People should always do what they do well.
• Tools are always better than not.
• Let the computer do the hard work.
• Yahoo! is ahead for a reason.

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Affiliate Marketing

• Yes!
• About Stinking Time
• Takes Into Account the Most Misunderstood
  Demographic on the Net The Little Guy
• The Winners Will
• Enforce the Themes on Every Level
• Keep People Focused
• Pay People to Do What They Do Well
• The Move From Promise to Performance
• Commission Junction is a Sure Leader

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A Few Words on Web Design

• The Quick Survey
• How Web Sites are Made
• HTML
• The Reality of HTML
• The Holy Status of HTML
• The Future of HTML
• The Future of Design

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Why FrontPage?

• What is FrontPage? / A Little History
• Ease of Use / Known Paradigm
• HTML Preservation
• Templates
• Includes
• Components
• Let People Do What They Do Well
• A Strong User Base
• Lots of Training Options
• Gave Me My Life Back
• A Quick Demo
• Focus on Content Instead of Design

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Why Commission Junction?

• The New Toolset Provides Amazing Power That
  Simply Isnt Seen Elsewhere.
• Focus Through the Smart Zone
• Up to the Minute Results on a Campaign
• Users Are Now Able to Think on a Site-Wide Basis
• They Change With You Without Changing the Site
• Easily Integrated with FrontPage
• On a Site-Wide, not Product Focused, Basis
• It Lets Everyone Do What They Do Well.

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Why Not the Other Guys?

• Best Tool for Getting the Job Done.
• A Question of Ability Versus Coolness.
• The Learning Curve Issue.
• There Are Points Where Youll Want To Go
  Elsewhere.
• Do when you get to that point.

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FrontPageWorld.Com

• Templates
• Includes
• Ease of Use
• Plenty of Editors
• Simple Upkeep
• Continued Growth
• Every Dime Through Affiliates
• Making More Than a Few Dimes
• Expert City Example

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What Do We Take Home?

• Affiliates
• Use a simple development tool.
• Spend your time on the content.
• Think long term.
• Work with Templates and SmartZones.
• Focus on the things that you have most control
  over.
• Let everyone do what they do well.
• If you havent been to the toolset class yet

• Merchants
• Encourage simple development tools.
• Let everyone do what they do well.
• Provide plenty of banners there is now reason
  to use them.
• Imagine affiliates who are concentrating on
  selling, not implementing.
• Practice affiliate themes throughout.
• Send them to FrontPage World.

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QA

• ???

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Where to Go For More

• http//www.frontpageworld.com/cj
• http//www.microsoft.com/frontpage/
• cj_at_frontpageworld.com