Presenter:

1
Presenter Barbara K. Beadle, Program
Specialist Business Marketing Education,
IDOE November 20, 2004 Business and Marketing
Conference
2
Agenda

• State Update
• Roundtable Discussions on Course Revisions
• Wrap Up and Final Comments
• Pick Up Handouts at Close

3
Handouts

• CD with following
• Curriculum 2000-2004 including drafts of Desktop
  Publishing, Digital Communication Tools,
  Entrepreneurship, and Others
• Project-Based Learning Activities 1995-2004 with
  over 450 projects
• Business Services and Technology Manuals 2003 for
  use in Vocational Business Programs
• Career Pathways for Business, Management,
  Finance, and Marketing

4
Handouts, cont.

• Draft of new course revisions for following
• Business, Marketing and Information Technology
• CTE Business and Information Technology
• CTE Marketing
• Brochure on course titles for 2005-2006 school
  year. Does NOT include new titles for 06-07
• Brochures from NBEA promoting business to
  students, parents, legislators, counselors, etc.
  Great promotional tool.
• Flyer on summer Tech Camp 05 at IUPUI and Tech
  Fest 05 in Vincennes. Will be posted on web
  after Thanksgiving.
• IT Poster

5
Believe

• Believe in who you are.
• Believe in what you do.
• Believe in your students abilities to learn and
  succeed.

6
Achieve

• Build and train strong leaders
• Embrace change
• Be flexible
• Build a strong foundation

7
Auntie Annes

• In order to grow professionally, you have to grow
  personally.
• Leadership is about responsibility.
• Be that positive force.
• Anne F. Beiler

8
Leadership at Dell

• Conventional Wisdom
• Leaders should always know the right answer.
• Development always means moving to higher or
  bigger jobs.
• New assignments have to fit with what is right
  for my career.
• On ethical issues, give a clear warning when
  people cross the line.
• Be cautious when hiring subordinates that could
  be better than you.
• Companies should either be centralized or
  decentralized.
• Leaders show their value when they are in their
  position.
• Put people into big jobs, and give them a chance
  to succeed or fail.

• Dell Wisdom
• The best leaders constantly learn and grow
  
• Development often means broadening your knowledge
  of the business.
• Some assignments may require doing what is best
  for our customers.
• On ethical issues, one strike and youre out.
• You are always better off when you hire people
  better than yourself.
• The best companies are both centralized and
  decentralized.
• A leaders value is also evident when they move
  on.
• There is shared accountability for success.

9
The Value of 21st Century Skills
Our success is due, in part, not to just an
ability but a willingness to look at things
differently.
- Michael Dell
10
Key Components to AchievingBuilding a Strong
Foundation

• Personal Financial Literacy
• Entrepreneurship
• Information Technology
• Career Pathways
• Flexibility and Adaptability in Teaching
• Integration of Academic Standards
• Project-Based Learning
• Changing the way we teach and connect to students

11
Personal Financial Literacy

• Require as a course for all business departments
• Include as part of the Business Middle School
  Curriculum
• Incorporate into Business Foundations
• Teach more insurance content

12
Entrepreneurship

• Key component of our economy
• All Career Pathways need some knowledge of
  entrepreneurship
• Technology-Based
• Includes Writing Business Plan
• School-Based Enterprise
• Entrepreneurship Academies

13
Projected Results of Integration

• More Economics and Entrepreneurship will increase
  student interest and attendance.
• More Economics and Entrepreneurship will increase
  graduation rates.
• More Economics and Entrepreneurship will help
  your students retain and apply content.
• More Economics and Entrepreneurship will make
  your job easier.
• John Morris, Entrepreneurship HS, Cincinnati, OH

14
Information Technology
15
We live in an Information Economy
Information
Inventory
Physical Assets
Intellectual Assets
Closed
Collaboration
Vertical Integration
Virtual Integration
16
Student Expectations

• Todays Students
• Have never known life before the PC
• Spend 7 an average of hours per week online
• Overwhelmingly use the Internet for homework
• 98 see knowledge of Internet usage as key to
  their education
• View technology access as an education right.
• 97 say technology access is important for their
  education.
• 71 enjoy using technology and learning new ways
  to use.
• Students say that at schools with lots of
  technology they would
• learn more, be more fun, projects would be
  better, get higher grades

17
And its not just todays students
Tomorrows students are even more connected

• 70 of 4-6 year olds already have used a computer
• And of those 4-6 year olds
• 50 play video games
• 38 can start the computer themselves
• 40 can load software from a CD

Keep in mind, these children havent yet entered
first grade
18
Increasingly its a digital world
PCs DVRs Wireless Multimedia MP3s Digital cameras
PCs Wireless Networks Handhelds Cell
phones/pagers Wireless email
Online services Drivers License Voting Tax
returns Census
19
The Value of 21st Century Skills at Dell
At Dell, we rely on the 21st Century skills of
our people to set direction for our business.
These skills allow us to deliver results, and
inspire integrity and trust. --Michael Dell
20
Career Pathway

• A recommended sequence of general/liberal and
  career/technical courses related to a career
  focus area that students use as a resource when
  developing their high school course plans
• May access over 70 career pathways on IDOE web
  site http//www.doe.state.in.us/octe

21
Career Academy

• A learning community in which small groups of
  students with common teachers participate in
  integrated academic and career/technical courses
  related to a career focus area.
• Examples Finance Academy, Information Technology
  Academy, Project Lead-the-Way

22
Career Cluster

• A broad set of related occupations used when
  organizing career information, instruction, and
  student opportunities. Indiana defines fourteen
  career clusters.
• Example Business, Management, and Finance
• Example Marketing, Sales, and Promotion
• Example Engineering, Science, and Technologies
• Example Arts, Media, and Communication

23
Graduation Requirements

• Minimum High School Diploma
• Career Academic Sequence (6 credits)
• Flex Credit (5 credits)
• Core 40 Diploma (required for all students)
• Flex Credits (5 credits in World Languages, Fine
  Arts, or Career/Technical
• Academic Honors Diploma
• International Baccalaureate Diploma
• Technical Honors Diploma
• Complete a technical or career program
• Earn a state recognized certification
• For more info http//www.doe.state.in. Click on
  Education Roundtable.

24
Flexibility and Adaptability in Teaching

• Integration of Academic Standards
• Project-Based Learning
• Changing the way we teach and connect to students

25
A Framework for 21st Century Learning
21st Century Content Business Economic
Literacy (Entrepreneurial Education) Civic
Literacy Global Literacy
Learning Skills Self Direction Thinking
Problem Solving Communications Information
Context Relevant, Real World, Meaningful
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Why are 21st Century Skills important?

• Todays educational system may face irrelevance
  unless the gap is bridged between how students
  live and how they learn
• Civic life and personal choices are more complex
• Economic demands are making workplaces more
  competitive
• 21st century jobs require 21st century skills.
• An educated work force is so intimately connected
  to economic prosperity that we cannot afford to
  retreat from education excellence in difficult
  economic times or well hinder our recovery.
• Governor Kathleen Sebelius, KS

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Work is being redefined
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Which Requires 21st Century Skills

• Interpersonal and Self-Directed
• Strong leaders/Responsible
• Committed/Determined
• Passionate
• Tolerance of Risk
• Thinking and Problem Solving
• Opportunity obsession
• Creative
• Ability to adapt
• Manages ambiguity
• Information and Communications
• Clear Vision
• Engages others in Vision

• Take responsibility
• Work with others
• Get the job done right
• Figure it out
• Be flexible
• Think out of the Box
• Net it out
• Paint a picture
• Drive home your message

29
Succeed

• Leaders in our profession
• Change agents for school reform
• Changing the way we do business

30
Leadership

• When do the people need a leader the most?
• The answer is, in times of uncertainty.
• When is it the most difficult to lead people?
• The answer is, in times of uncertainty.
• In times of crisis and uncertainty, the tendency
  is for people to freezethey stand still.
• They basically say, I dont know if I want to
  make a decision.
• On the other hand, leaders must constantly be
  leading, even in times of uncertainty. (John
  Maxwell)

31
Apple Award

• Participated as a Project-Based Learning writer
  for past several years
• Presenter at BE/ME Conferences
• Served on Digital Communication Curriculum
  Committee
• Dynamic, enthusiastic, and not afraid to make
  changes in her classroom
• Darla Harrington, Tri-County High School

32
Apple Award

• Served on various curriculum committees including
  Marketing Foundations, Marketing Advanced,
  Entrepreneurship, and Business, Management, and
  Finance
• Trainer for Marketing and Business Academy for
  over five years
• Presenter at several BE/ME Conferences
• Certified by MarkED as Competency-Based Mastery
  Learning Trainer
• Always willing to help me and other teachers
• Judy Commers, Porter County Career Center

33
EH - Its the Culture

• What is the difference between an
  Entrepreneurship High School and a school that
  teaches entrepreneurship?
• Whats the difference between Rice Krispies
  cereal and Rice Krispies Treats?
• John Morris, Entrepreneurship HS, Cincinnati, OH

34
The difference

• Cereal no togetherness
• Cereal no consistency
• Treats One common unit focused on a constant
  goal
• Is your school a bowl of cereal to the students
  or a TREAT?
• John Morris, Entrepreneurship HS, Cincinnati, OH

35
Course Revisions 06

• Move major training of keyboarding to the middle
  school.
• Keyboarding and other input devices will be
  available through Digital Communication Tools
• Separate course for Personal Finance
• Move Entrepreneurship and Marketing to CTE
  Marketing courses but allow regular business
  teachers to teach. No vocational funding if
  taught by regular business teacher.

36
Course Revisions 06

• What do we do with Business Math?
• Flexibility to offer sequence of courses for
  Academies or Career Pathways
• Example Accounting and Management
• Accounting I (2 semesters)
• Accounting II (2 semesters)
• Business Management (1 semester)
• Business and Personal Law (1 semester)
• Prerequisites Keyboarding and Computer Skills
• CTE Internship Course

37
Course Revisions 06

• Build strong IT courses in both regular business
  courses such as
• Digital Communication Tools
• Desktop Publishing
• Computer Applications
• Computer Applications Advanced
• Computer Science Advanced Placement

38
Course Revisions 06

• Build strong IT course in CTE business programs
  such as
• IT Interactive Media
• IT Programming and Software Development
• IT Information Support and Services
• IT Network Systems

39
Course Revisions 06

• Build strong Business Administration, Accounting,
  and Marketing in CTE business and marketing
  programs such as
• Business, Management, and Finance
• Finance Academy
• Entrepreneurship Academy
• Marketing

40
Course Revisions 06 Questions to Ask

• Have we offered enough courses for basic
  business?
• What about IT courses? Enough, Too Much?
• Is there overlap of courses and can some be
  eliminated?
• Remember Business Middle School Curriculum and no
  overlap with those standards.
• What about Business Math?
• Do we have a balance of CTE Business courses?
• Do we have a balance of CTE Marketing courses?

41
The ABCs Of Loving Your Job

• Associates Work With People You Enjoy
• Belief Trust that your work is worthwhile and
  making a vital difference.
• If your job is not making a difference in this
  world, by all means, get out there and find
  something else.
• Challenge Find a job big enough to let you keep
  growing for the rest of your life.
• Invest in your own personal development,
  sharpening leadership skills, interpersonal
  skills, and technical skills.
• John C. Maxwell

42
Message to Teachers From Your Students

• If I hear, I forget.
• If I see, I remember.
• If I do, I understand.
• As a teacher, you CAN make it happen!

43
For Information Contact Barbara K. Beadle,
Program SpecialistBusiness, Marketing,
Cooperative EducationCareer Technical
Education151 West Ohio StreetIndianapolis IN
46204(317) 232-9179-Office (317)
232-9121-Faxbbeadle_at_doe.state.in.ushttp//www.do
e.state.in.us/octe/bme
44
Dell Quotes

• Dell slides were taken from a presentation by

Karen Bruett, Director Education Community
Initiatives Dell Inc Chairman, Partnership for
21st Century Skills At the Entrepreneurship
Education Forum November 14, 2004 in San Antonio,
Texas