Turning event attendees into longterm donors

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Turning event attendees into long-term donors

• From friend-raiser to Fundraiser!
• Laila Umpleby,
• The Make-A-Wish Foundation of Oregon

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Background

• CAPs Art for Life
• Catlin Gabels Gambol
• Raphael Houses Auction Gala
• Outward Bounds Black Tie Tennis Shoes
• Make-A-Wish Foundations Food, Wine Wishes

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Introduce yourselves

• Name
• Organization
• Embarrassing event story

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Why do events?
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Why do events?

• Exposure to new audiences
• Fun way to engage volunteers
• Corporate donor tables
• Media coverage
• Friends bring new friends
• Meaningful way to share the mission
• To raise

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Development cycle
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How do we get new attendees?identification
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How do we get new attendees?

• Donors fill a table- bring their friends
• Corporations buy a table
• Board members bring new friends
• Media coverage of event
• Marketing of event
• Emails/ eNews Blasts
• Invitations
• Web coverage

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Ways to lose donors before you even had them
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Ways to lose donors before you even had them

• Long lines
• Administrative hiccups
• Unhappy volunteers
• Item mix ups
• Run out of food or beverages
• Not sharing the mission
• Not displaying the need

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At the event cultivation

• Ask board members to act as hosts
• Be sure paid staff are circulating
• Hit guests over the head with mission
• Event volunteers as ambassadors
• Have a professional event
• Brand your event with your organization
• Make it memorable

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After the event stewardship

• Prompt thank you notes!
• Save the date for next year
• State impact (goal reached and what you will do
  with the money raised)
• Stewardship reception
• Board success stories

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Share best practices
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Questions?

• For questions later
• Laila Umpleby
• Development and Communications Director
• The Make-A-Wish Foundation of Oregon
• laila_at_orwish.org
• 503-292-2280, ext. 24