Fairul Rizal bin Haji Rashid

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Integrating Strategic Quality Management In The
Context Of Corporate Strategy Initial Lessons
A Case Study Of Universiti Brunei Darussalam

• Fairul Rizal bin Haji Rashid Assoc. Prof. Chee
  Kim Loy
  
• Strategic Management Unit /
• Faculty of Business, Economics Policy Studies
• Universiti Brunei Darussalam

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Brief Background of UBD

• 1985 1995
• October 28th, 1985 in temporary campus.
• His Majesty Sultan Haji Hassanal Bolkiah
  Mu'izzaddin Waddaulah, Sultan and Yang Di-Pertuan
  of Negara Brunei Darussalam has expressed the
  vision to see Brunei to have its own university
  to facilitate national development.

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Continues

• 1996 2005
• Moving to a new and bigger campus with a first
  class infrastructure.
  
• Expand and enhance the quality of the
  universitys undergraduates and post-graduates
  programs to cater for the increasing number of
  students enrolled and the changing nature of the
  labor market.
• Offer variety of professional training programs
  for government and private sectors.
  
• Conduct active research programs, consultancy
  services and provides much needed assistance to
  the community.

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Continues..

• Provide more opportunity for local academic staff
  to take up both managerial and leadership
  positions in the university.
  
• Approximately 55 of the universitys staff are
  now occupied by local and 45 are made of
  expatriates
  
• The university now has-
• - 8 major academic faculties that offer
  programs of various disciplines.
  
• - The establishment of different
  units/centers that provide various services to
  the university students, public sector, private
  sectors and public in general.
• - It has more than 3600 students with up
  to 100 international students.
  
• - Since its first convocation in 1989, UBD
  has produced up to10, 000 graduates.
  
• ETC

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Continues

• 2006 -2015
• A formulation of strategic plan for the next ten
  years (2006-2015) with full emphasis given to the
  quality aspects of key strategic areas that are
  deemed critical for UBD to remain relevant, to
  ensure its future success and to achieve its new
  vision-
• A first-class university, a distinctive
  national identity.

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Photo Galleries
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Photo Galleries
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The university new strategic plan

• academic strategy and the supporting
  administrative strategy
  
• The aim is to provide a framework for the
  university to realize its new vision and mission
  which are aligned with the national development
  strategy (2006-2015) and the ministrys education
  strategy (2006-2015)
• figures.doc

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Continues

• the following strategic objectives are identified
  to be critical for transforming UBD-
  
• 1/. To produce quality graduates
• 2/. To offer academic programs of excellent
  quality and standards
  
• 3/. To contribute significantly to the
  development of pure and applied knowledge
  
• 4/. To provide valued academic and professional
  services to the state, society and economy of
  Brunei Darussalam
  
• 5/. To acquire more and new resources to support
  the development of the university as an
  autonomous, high performing and first class
  international institution.

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Quality Aspects in UBD Corporate strategies

• Develop quality and marketable academic programs
  that meet the demand of the industry and
  community.
  
• Enhance the quality of teaching and learning.
• Produce more relevant and quality researches that
  are utilized effectively
  
• Improve the quality of support and related
  technology services.
  
• Etc.

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UBDs Strategic Quality Planning
UBDs Corporate Strategies
Quality Initiatives Identified
Vision Development Through Quality Innovations
Alignment
Students Key Stakeholders Feedback
Benchmarking (e.g. AUN-QA)
Quality Strategy Development
Quality Performance Objectives
Staff Engagement
Performance Measurement
Quality Action Plans
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UBDs Corporate Strategies
Quality Initiatives Identified
Vision Development Through Quality Innovations
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UBDs Corporate Strategies
Quality Initiatives Identified
Vision Development Through Quality Innovations
Alignment
Students Key Stakeholders Feedback
Benchmarking (e.g. AUN-QA)
Quality Strategy Development
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Quality Strategy Development

• Enhancing the quality of teaching and learning
  experience.
  
• To enhance life-long skills of the students that
  matched with the demand and requirement of the
  industry/employer.
  
• Enhancing the quality of research and
  publication, etc.
  

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Students Key Stakeholders Feedback

• Assessment on various key aspects of academic
  quality
  
• - Students surveys,
• - employers survey,
• Alumni surveys
• Curriculum review of all academic programs in all
  faculties within 2 years
  
• more assessments /surveys Graduates, New
  students, Staff ,etc.

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Benchmarking(e.g. AUN-QA)

• self-assessment of university quality by
  conforming to the ASEAN UNIVERSITY NETWORK (AUN)
  Quality Assurance (QA) international standards.
  
• the purpose of self-assessment is to provide
  guidelines for the implementation of the quality
  initiatives taken by respective department

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Benchmarking (e.g. AUN-QA)
Students Key Stakeholders Feedback
Quality Strategy Development
Staff Engagement
Quality Performance Objectives
Performance Measurement
Quality Action Plans
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Quality Performance Objectives

• Operational performance objectives that met the
  requirement of the strategy formulated.
  
• Quality Teaching
• Improve the quality of teaching in all programmes
  that meet international standard
  
• Strengthen ties/cooperation with reputable
  universities and industry.
  
• Maintain high standard of entry requirements,
  etc
  
• Quality research and publication-
• Research that are crucial to national
  development
  
• Publish in international recognized journals,
  etc
  

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Performance Measurement

• Could be derived from AUN-QA international
  standards
  
• Other measurements that are important for the
  departments in achieving its quality performance
  objectives

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Quality Action Plan

• Self Assessment Process to achieve AUN-QA
  accreditation
  
• Follow up on specific areas ( administrative and
  academic) that need improvements
  
• Monitoring and evaluation of progress

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Staff Engagement

• Departmental Team/committee
• Negotiation/Feedback from individual staff

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UBDs Strategic Quality Planning
UBDs Corporate Strategies
Quality Initiatives Identified
Vision Development Through Quality Innovations
Alignment
Students Key Stakeholders Feedback
Benchmarking (e.g. AUN-QA)
Quality Strategy Development
Quality Performance Objectives
Staff Engagement
Performance Measurement
Quality Action Plans