Ohio University Womens Basketball

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Ohio University Womens Basketball

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History of Ohio University women's basketball. Strengths and Weaknesses. Objectives and Goals ... Average of Mid-American Conference. Mid-American Conference ... – PowerPoint PPT presentation

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Title: Ohio University Womens Basketball


1
Ohio University Womens Basketball
  • Chrissie Balding
  • Dustin Dennis
  • Amanda Palmer
  • Jill Rusinko

2
Introduction
  • Overview
  • Objectives and Goals
  • Target Market and Segmentation
  • The Marketing Mix
  • Evaluation
  • Conclusion

3
Overview
  • History of Ohio University womens basketball
  • Strengths and Weaknesses

4
Objectives and Goals
  • Increase Media Impressions by 15
  • Increase awareness and broaden fan base
  • Increase Ticket Sales by 16
  • Average of Mid-American Conference

5
  • Mid-American Conference Womens Basketball
    Attendance

6
Target Markets
  • Students of Ohio University
  • 1. Aware students
  • 2. Not Aware students
  • Area Youth
  • Members of Athens and surrounding Communities
  • 1. Aware members
  • 2. Not Aware members

7
Product
  • Core Product
  • Players
  • Coaches
  • Referees
  • Extensions
  • Competition
  • Service Value
  • Atmosphere
  • Team Record
  • Coaches Record

8
Pricing Strategies
  • Affordability 6.00
  • Season Ticket Packages
  • 2 for 1 Packages
  • Ohio Bobcats and Krogers
  • Discount Coupons

9
Place
  • Seats approximately 13,000
  • Built in the late 1960s
  • Parking
  • Concessions

10
Promotional Vehicles
  • Promotional Vehicles
  • Printed Media
  • Posters, Flyers, Schedule Cards
  • Internet
  • Public Speaking events
  • Personal Selling
  • Promotional Licensing

11
Examples of Promotions
  • Heiners Bread and Ohio Bobcats Basketball
  • Promotional Give-aways
  • Magnetic Schedule
  • Stress Relief Balls
  • Notebooks

12
Public Relations
  • Deliberate
  • Planned
  • Performance
  • Public Interests
  • 2-Way Communication
  • Management Function

13
Community Media Relations
  • Media Relations
  • Community Relations
  • -You Go Girl!
  • -Autograph Sessions
  • -Create a Bobcat Kids Club

14
(No Transcript)
15
Evaluation
  • Fan feedback
  • Data Bases
  • Surveys
  • Mail
  • Random game day

16
Summary
  • Goals and Objectives
  • Marketing Mix
  • Evaluation

17
Any Questions?
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