Title: Ohio University Womens Basketball
1Ohio University Womens Basketball
- Chrissie Balding
- Dustin Dennis
- Amanda Palmer
- Jill Rusinko
2 Introduction
- Overview
- Objectives and Goals
- Target Market and Segmentation
- The Marketing Mix
- Evaluation
- Conclusion
3Overview
- History of Ohio University womens basketball
- Strengths and Weaknesses
4Objectives and Goals
- Increase Media Impressions by 15
- Increase awareness and broaden fan base
- Increase Ticket Sales by 16
- Average of Mid-American Conference
5- Mid-American Conference Womens Basketball
Attendance
6Target Markets
- Students of Ohio University
- 1. Aware students
- 2. Not Aware students
- Area Youth
- Members of Athens and surrounding Communities
- 1. Aware members
- 2. Not Aware members
7Product
- Core Product
- Players
- Coaches
- Referees
- Extensions
- Competition
- Service Value
- Atmosphere
- Team Record
- Coaches Record
8Pricing Strategies
- Affordability 6.00
- Season Ticket Packages
- 2 for 1 Packages
- Ohio Bobcats and Krogers
- Discount Coupons
9Place
- Seats approximately 13,000
- Built in the late 1960s
- Parking
- Concessions
10Promotional Vehicles
- Promotional Vehicles
- Printed Media
- Posters, Flyers, Schedule Cards
- Internet
- Public Speaking events
- Personal Selling
- Promotional Licensing
11Examples of Promotions
- Heiners Bread and Ohio Bobcats Basketball
- Promotional Give-aways
- Magnetic Schedule
- Stress Relief Balls
- Notebooks
12Public Relations
- Deliberate
- Planned
- Performance
- Public Interests
- 2-Way Communication
- Management Function
13Community Media Relations
- Media Relations
- Community Relations
- -You Go Girl!
- -Autograph Sessions
- -Create a Bobcat Kids Club
-
14(No Transcript)
15Evaluation
- Fan feedback
- Data Bases
- Surveys
- Mail
- Random game day
16Summary
- Goals and Objectives
- Marketing Mix
- Evaluation
17 Any Questions?