Product Placement

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Product Placement

• Himanshi Madan

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Product Placement

• What Is Product Placement?
• Why Product Placement?
• Domains of Placements
• TV Shows Movies
• Video Games
• Video Clips
• Shopping!
• Curse or Blessing?

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What Is Product Placement?

• Promotional tactic
• Real commercial product used in media
• ? increasing consumer's interest

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Why Product Placement?

• Digital Video Recorders (DVRs) allow skipping of
  commercials
• Internet and video games more interactive forms
  of entertainment
• Audience is more attentive

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TV Shows Movies

• Benefits
• Provides funding to the studio
• Enhances realism of the story and characters
• Gives advertisers a way of reaching out to
  audience who skip commercials

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TV Shows Movies

• Success Story Apple
• one of the first technology companies to have
  their Mac products prominently displayed in hot
  TV shows and movies
• "Sex and the City"

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TV Shows Movies

• Virtual product placement
• Inserting products in scenes after episodes have
  been shot.

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Video Games

• Box office sales in 2007 10.7 billion
• Expected box office sales in 2008 16.9 billion
• The Sims Online multimillion-dollar product
  placement deal with Intel and McDonald's

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Music Videos

• Hip-Hop is aspirational and more open to
  identifying itself with brands.''
• Blue Flame President Jameel Haasan Spencer
• http//www.youtube.com/watch?vwo2nEMjchq8

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!!! Shopping !!!

• real-time product linking in the future
• www.SeenOn.com

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Curse Or Blessing?
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It's your turn now!!!

• Pleasantvillehttp//www.youtube.com/watch?v2dbDLW
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• Austin Powershttp//www.youtube.com/watch?v3P2Srq
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• Casino Royalehttp//www.youtube.com/watch?vP1lmAf
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