Succeed in search engine marketing Using these Tools

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Succeed in Search Engine Marketing Using these
Tools

• Quick Reference Search Engine Marketing

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• Customers are always interested in just how we go
  about doing what we do. Sometimes its purely out
  of interest. Other times its to check that we
  are on our game!
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• Whatever the reason, we welcome current and new
  customers to show an interest in how search
  engine marketing works. So, weve put together a
  list of five search engine marketing tools that
  we use to improve your websites traffic.

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Screaming Frog

• Funny name, great tool. This is our SEO
  specialists go-to source for all their technical
  information. Screaming Frog crawls websites for
  information around links, images, CSS, script and
  apps then puts them into easy to digest tabs for
  us to review and export.
• Its a quick and easy way to identify what type
  of shape a website is in, then plan a search
  engine marketing strategy accordingly.

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Guest Blog Generator

• This handy little tool is one utilised by our
  content writers to locate guest blogging
  opportunities for our clients. All we need to do
  is enter in some relevant keywords and the guest
  blogging generator provides a list of Google
  searches that will help us find what we are
  looking for.
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• From there, our team can get in touch with blogs
  that are looking for content around X Category,
  put them in touch with our client and write a
  blog that links back to our clients website.
  Whilst this may not be the practice for every
  client, it is one of the linking tools at our
  disposal.

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Reddit

• Reddit calls itself the front page of the
  Internet, and in a lot of ways it is. Despite
  looking like it belongs to Windows 95, Reddit is
  utilised by a large audience to find information
  on absolutely any topic.
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• Submitting your blogs/articles/press releases to
  Reddit in the relevant category can, at worst,
  provide you with a few extra clicks. At best,
  your content could go viral and be seen all over
  the Internet. Not bad for a simple submission.

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Google AdWords Keyword Tool

• The Google AdWords Keyword Tool is the basis of
  any PPC and subsequently SEO campaign. Its
  primary function is for Google AdWords keyword
  research, for which it gives pricing and cluster
  ideas. However, this knowledge can be translated
  to SEO campaigns to give clients an idea of
  traffic potential for any given keyword.
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• This tool isnt anything new, but its presence in
  any search engine marketing campaign remains a
  must.

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Google Alerts

• Managing your brand online can be a tricky
  practice. People can post largely whatever they
  want and, whilst regulations are getting better,
  there are still a few cowboys out there.
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• Google Alerts helps to keep these cowboys in
  check. You can setup a simple email alert through
  Google for when any new content is created
  mentioning a certain keyword e.g. your company
  name. If its damning or plain incorrect, you can
  ask to have it removed before its done any PR
  damage. If its a positive article but doesnt
  link back to your website, get in touch and ask
  for a link. Brand management at its easiest.

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Give us a ring1300-76-00-84or visit us
www.findyouridealcustomers.com.au

• These tools arent the only ones we utilise, but
  they are some of the most common. We are always
  on the lookout for new search marketing tools
  that will help us find you more ideal customers.