Marketing for Ecommerce

1
Marketing for E-commerce

• Telecommunication Infrastructure

2
Design of the Internet

• No central control
• All nodes in network equal to other nodes (PC
  versus mainframe terminals)
• Each node can originate, pass and receive
  messages
• Messages are divided into packets with its own
  address
• Packet begins at specified source node ends at
  specified destination node
• Packets are not wedded to a particular route

3
See p2 (16) http//www.rand.org/pubs/research_mem
oranda/2006/RM3420.pdf
4
Mobile Commerce

• Commerce transacted on a variety of devices
• Cell phones - PDAs
• Pagers
• Intelligent information appliances
• Automobiles
• Wireless Technologies
• SMS (texting) Mobile email (Blackberry)
  802.11 (Wi-Fi) Blue tooth

5
M-Commerce Attributes

• Ubiquity
• Localization
• Time Sensitivity
• Instant Connectivity
• Personalization

6
User Experience

• Constraints
• No large documents
• Simple transactions
• Short URLs

7
Results

• New search behaviors
• One key stroke
• One company owns the user experience
• Emphasis on providing information
• Barriers
• Slower connection speeds
• No critical mass

8
Applications

• Enterprise applications
• Customer relations
• Supply chain
• Employee productivity
• Mobile Portals (single entry point to web)
• Digital Radio
• Wireless Games
• Mobile Trading
• Telematics (think GPS)

9
Assignment

• Research an applications (slide 8) and devices
  (slide 2)
• Provide a summary of a current case study