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Guidelines for Questionnaire Design

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Guidelines for Questionnaire Design Guidelines for QD A questionnaire is pre-formulated written set of questions to which respondents record their answers, usually ... – PowerPoint PPT presentation

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Title: Guidelines for Questionnaire Design


1
Guidelines for Questionnaire Design
2
Guidelines for QD
  • A questionnaire is pre-formulated written set of
    questions to which respondents record their
    answers, usually within rather closely defined
    alternatives.

3
Guidelines for QD contd.
  • General Appearance or Getup
  • A good introduction
  • Organizing questions, giving instructions
    Guidance, Good Alignment
  • Open ended questions at the end
  • Concluding the questionnaire I sincerely
    appreciate your time and cooperation. Please
    check to make sure that you have not skipped any
    questions.

4
Guidelines for QD contd.
  • Principles of Wording
  • The appropriateness of the questions
  • How questions are worded and the level of
    sophistication of the language used
  • The type and form of questions asked
  • The sequencing of the questions
  • The personal data sought from respondents
  • Length of question should not exceed 20 words,
    or exceed one full line in print.

5
Guidelines for QD contd.
  • Sound Questionnaire design should focus on Three
    Areas
  • wording of the questions
  • How variables will be categorized, scaled and
    coded after receipt of the responses
  • The general appearance of the questionnaire.

6
Determine the Information wanted Types of
Questions Required
  • Close ended questions. The question uses an
    EITHER / OR or YES / NO response
  • I have good communication with my
  • supervisor
  • O Yes O No
  • The Color scheme in our new store is
  • generally
  • O Attractive O Not Attractive

7
Questionnaire Design Survey Administration
  • Multiple Choice Questions
  • This type of question offers several choices and
    the respondent is asked to select the most
    correct one.
  • Example
  • About how often do you purchase items from the
    company vending machines?
  • Once a day or less
  • Two-Three times a day
  • Three-Five times a day
  • Six or more times a day

8
Questionnaire Design Survey Administration
contd.
  • To be effective, the choices presented must cover
    all possible options.
  • Respondents get irritated when their selection
    isnt one of the options, (You can add a None of
    the above easily enough, although it wont tell
    you much).

9
Questionnaire Design Survey Administration
contd.
  • Open Ended Questions
  • This type of questions allows the respondent to
    give an unlimited answer. This question should e
    followed by sufficient space for the response.
  • Examples
  • What problems are you having communicating with
    your supervisor (followed by space to respond)?

10
Questionnaire Design Survey Administration
contd.
  • Please describe how you most often use your new
    mobile phone (followed by space to respond)?
  • Open ended responses are difficult to quantify.
    They can be used in surveys to get ideas,
    examples and general feelings, but typically an
    interview is a better medium for this, since it
    allows the researcher to probe and clarify
    responses.

11
Checklist
  • This type of question presents a list of items
    where participants are asked to check those that
    apply to their particular situation
  • Informal Meetings After-Hrs Discussions
  • Formal Meetings Telephone
  • Written Report Social Gathering
  • Letters Committee Meetings

12
Checklist contd.
  • Please check bank services that you have asked
    (Check as many as apply)
  • Master card Personal Loans
  • checking saving Accounts
  • Certificates of Deposit Home Mortgages
  • Financial Planning Safe deposit box
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