THE JOURNEY TO LEADERSHIP

1
THE JOURNEY TO LEADERSHIP

• Dealer Opportunities
• with Mahindra USA

2
THE MAHINDRA STORY

• 1945 Mahindra is formed to assemble Willys
  jeeps.
• 1963 Mahindra forms a joint venture with
  International Harvester to manufacture
  tractors and develops the B275.

3
THE MAHINDRA STORY

• 1983 Mahindra becomes the market share leader
  in India, worlds largest tractor market.
• 1996 Mahindra forms a joint venture with Ford
  Motor Co. to manufacture European
  passenger vehicles.
• 2003 Mahindra becomes the first tractor
  company outside of Japan to win the
  Deming Application Prize for outstanding
  performance in total quality management
  practices
• 2004 Mahindra forms joint venture with Renault
• to manufacture cars for the Indian market

4
THE MAHINDRA STORY

• TODAY Mahindra Mahindra and Mahindra USA
  are part of the Mahindra group, a
  multi-billion dollar, multi-national
  corporation involved in such operations as
  auto and tractor manufacturing to
  telecommunications.

5
THE MAHINDRA STORY

• TODAY Mahindra is the 8th largest corporation
  in India.
• TODAY Mahindra ranks among the largest
  tractor companies in the world with over a
  million tractors sold.

6
THE MAHINDRA STORY

• TODAY Since 1983, Mahindra has been the
  number one selling tractor in India, the
  largest tractor market in the world.

7
THE MAHINDRA STORY

• Mahindra Mahindra has highly efficient, modern
  manufacturing plants that are ISO 9001 and
  QS-9000 certified, with an annual production
  capacity of 110,000 tractors.
• Mahindra was the first tractor company in the
  world to receive the Application Prize for Total
  Quality Management in all business operations
  the Nobel Prize of Manufacturing
• Mahindra exports tractors to 10 countries
  including the USA, Turkey, South Africa.

8
MAHINDRA USA, TOMBALL, TEXASGROWING TO MEET YOUR
NEEDS
Today
1999
Tripled Production Bays and Loading Facilities
9
MAHINDRA USA

• Facilities Expansion
• New parts warehouse tripled space
• Multimillion dollar parts inventory
• Available delivery of parts in 24 hours
• Second assembly and distribution center
• Located in Calhoun, GA
• Third distribution facility
• Located in Red Bluff, CA

10
TRACTORS

• Product Quality
• Committed to delivering ready-to-sell tractors
• Continually improving product quality
• MUSA final assembly of all tractor shipped set up
• Pre-delivery Inspection (PDI)
• Dynamometer testing
• Road testing further ensuring product quality

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2-WD 4-WD TRACTORS TO MEET YOUR CUSTOMERS
REQUIREMENTS

• Will offer a full line of 20-75 HP tractors.
• Including
• Front End Loaders
• Backhoes
• HST
• Mid-Mount Mowers
• Cabs

12
MAHINDRA SUPPORT TO THEIR DEALERS

• Special new dealer programs
• Interest-free floor planning
• Tractors shipped assembled and inspected for
  immediate sales
• Low rate, non-recourse retail financing
• Unlimited 50/50 co-op advertising
• Specialized marketing assistance in key markets

13
MAHINDRA SUPPORT TO THEIR DEALERS

• Parts delivery in 24 hours
• Toll-free parts ordering via telephone or fax
• No surcharge on emergency and breakdown orders
• Toll-free phone number for technical support

14
MAHINDRA SUPPORT TO THEIR DEALERS

• No charges for literature or other sales materials

15
SUCCESS WITH MAHINDRA

• Cultivate your Dreams